Product revenue · 2026
How much do indie products make?
121 products by indie makers whose revenue is public: 102 with a self-reported figure and 43 with a TrustMRR-verified page. Each product has its own "how much does it make" page with revenue history, the maker's total and how it ranks in its category.
Indie products ranked by monthly revenue
79 products with a figure that converts to a monthly amount, highest first.
| # | Product | Category | Reported | ≈ / month | Basis |
|---|---|---|---|---|---|
| 1 | E-commerce | $17.8M in 2025TrustMRR ↗ | $1.5M | calendar-year revenue ÷ 12 | |
| 2 | Marketing & SEO Tools | $1.19M MRR (Jan 2019) | $1.2M | monthly | |
| 3 | Open Source Makers | ~$11.1M ARR | $925K | annual figure ÷ 12 | |
| 4 | AI Builders | $864K MRRTrustMRR ↗ | $864K | monthly | |
| 5 | AI Builders | $600K+/mo | $600K+ | monthly | |
| 6 |  Tailwind Plus by Adam Wathan +1 | Design Tools | ~$2M in first 5 months (2020) | $400K | average over the first 5 months |
| 7 | No-Code Makers | $3.5M ARR | $292K | annual figure ÷ 12 | |
| 8 | Marketing & SEO Tools | $250K MRRTrustMRR ↗ | $250K | monthly | |
| 9 | Marketing & SEO Tools | $3M ARR | $250K | annual figure ÷ 12 | |
| 10 | Marketing & SEO Tools | $2.8M+ ARR (self-reported) | $233K+ | annual figure ÷ 12 | |
| 11 | Community Builders | $223K in 30 days (verified) | $223K | monthly | |
| 12 | Productized Services | $2.5M+ in 2022 | $208K+ | calendar-year revenue ÷ 12 | |
| 13 | Design Tools | ~$200K/mo | $200K | monthly | |
| 14 | Marketing & SEO Tools | ~$2M ARR | $167K | annual figure ÷ 12 | |
| 15 | AI Builders | $137K/mo | $137K | monthly | |
| 16 | Community Builders | $110K/mo (self-reported on Indie Hackers) | $110K | monthly | |
| 17 | Productized Services | $100K MRR | $100K | monthly | |
| 18 | Productized Services | $90K/mo (2024) | $90K | monthly | |
| 19 | AI Builders | $86K/mo | $86K | monthly | |
| 20 | Productized Services | $1M ARR in 2.5 years | $83K | annual figure ÷ 12 | |
| 21 | Creators & Writers | $1M/yr (2023) | $83K | annual figure ÷ 12 | |
| 22 | Hardware Makers | ~$1M/yr before sale | $83K | annual figure ÷ 12 | |
| 23 | SaaS Founders | $81K MRR | $81K | monthly | |
| 24 | Marketing & SEO Tools | $800K ARR | $67K | annual figure ÷ 12 | |
| 25 |  Senja by Wilson Wilson +1 | Marketing & SEO Tools | $800K ARR (May 2025) | $67K | annual figure ÷ 12 |
| 26 | Marketing & SEO Tools | $66K MRRTrustMRR ↗ | $66K | monthly | |
| 27 | Productivity Tools | $760K in 2022 | $63K | calendar-year revenue ÷ 12 | |
| 28 | Educators & Course Creators | $56K MRRTrustMRR ↗ | $56K | monthly | |
| 29 | SaaS Founders | $55K/mo at exit | $55K | monthly | |
| 30 | Educators & Course Creators | ~$600K in 2020 | $50K | calendar-year revenue ÷ 12 | |
| 31 | Marketing & SEO Tools | $48.9K MRRTrustMRR ↗ | $49K | monthly | |
| 32 | Directory Makers | $44K/moTrustMRR ↗ | $44K | monthly | |
| 33 | Indie Game Makers | $44K/mo | $44K | monthly | |
| 34 | AI Builders | $500K ARR | $42K | annual figure ÷ 12 | |
| 35 | SaaS Founders | ~$40K MRR at sale (2017) | $40K | monthly | |
| 36 | AI Builders | $73K in first 2 months | $37K | average over the first 2 months | |
| 37 | Developer Tools | ~$36K MRR | $36K | monthly | |
| 38 | Mobile App Makers | $35K/mo | $35K | monthly | |
| 39 | Directory Makers | $35K/mo | $35K | monthly | |
| 40 | No-Code Makers | ~$400K ARR at acquisition | $33K | annual figure ÷ 12 | |
| 41 | Analytics & Data | $31K/moTrustMRR ↗ | $31K | monthly | |
| 42 | Developer Tools | $30K MRRTrustMRR ↗ | $30K | monthly | |
| 43 | Community Builders | ~$300K–350K/yr (2019) | $25K+ | annual figure ÷ 12 | |
| 44 | Marketing & SEO Tools | $24K MRR (2021) | $24K | monthly | |
| 45 | AI Builders | $21K/mo | $21K | monthly | |
| 46 | Productivity Tools | $20K MRR (Oct 2021) | $20K | monthly | |
| 47 | No-Code Makers | $16K/mo | $16K | monthly | |
| 48 | Productivity Tools | ~$190K/yr run rate about two years after launch (Mixergy) | $16K | annual figure ÷ 12 | |
| 49 | AI Builders | $15K–$30K/mo | $15K+ | monthly | |
| 50 | Marketing & SEO Tools | ~$15K MRR (Dec 2022) | $15K | monthly | |
| 51 | AI Builders | $150K/yr | $13K | annual figure ÷ 12 | |
| 52 | Community Builders | $12K/mo | $12K | monthly | |
| 53 | Educators & Course Creators | $12K MRR | $12K | monthly | |
| 54 | Boilerplate & Starter Kit Makers | $12K/mo | $12K | monthly | |
| 55 | AI Builders | $12K in first month | $12K | monthly | |
| 56 | Developer Tools | $11K MRR (2023) | $11K | monthly | |
| 57 | Creators & Writers | $126K ARR (2024) | $11K | annual figure ÷ 12 | |
| 58 | No-Code Makers | $10K+/mo at peak | $10K+ | monthly | |
| 59 | AI Builders | $8.2K MRRTrustMRR ↗ | $8.2K | monthly | |
| 60 | AI Builders | $8.1K MRRTrustMRR ↗ | $8.1K | monthly | |
| 61 | AI Builders | $7.5K MRR at sale | $7.5K | monthly | |
| 62 | Educators & Course Creators | $7K/moTrustMRR ↗ | $7K | monthly | |
| 63 | Digital Nomads | $6K/mo | $6K | monthly | |
| 64 |  Feather by Bhanu Teja P +1 | No-Code Makers | ~$6K MRR at sale | $6K | monthly |
| 65 | Directory Makers | $62K in 2017 | $5.2K | calendar-year revenue ÷ 12 | |
| 66 | Mac & Desktop App Makers | $5K/mo | $5K | monthly | |
| 67 | AI Builders | $5K MRR (Jun 2026) | $5K | monthly | |
| 68 | SaaS Founders | $5K MRRTrustMRR ↗ | $5K | monthly | |
| 69 |  Ship or Die by Marc Lou +1 | Community Builders | $4K/moTrustMRR ↗ | $4K | monthly |
| 70 | SaaS Founders | $3K/mo at sale | $3K | monthly | |
| 71 | AI Builders | $2.6K MRR | $2.6K | monthly | |
| 72 | Marketing & SEO Tools | $2.5K/mo | $2.5K | monthly | |
| 73 | Design Tools | $1.4K MRRTrustMRR ↗ | $1.4K | monthly | |
| 74 | No-Code Makers | ~$12K/yr (2023) | $1K | annual figure ÷ 12 | |
| 75 | SaaS Founders | $1K/mo at sale | $1K | monthly | |
| 76 | SaaS Founders | $1K/mo at sale | $1K | monthly | |
| 77 | AI Builders | $444/mo | $444 | monthly | |
| 78 | Directory Makers | $201/mo | $201 | monthly | |
| 79 | Directory Makers | $200/mo | $200 | monthly |
Lifetime totals, sale prices and other figures
23 products whose reported number isn't a monthly or yearly run rate. Shown with the maker's original wording.
| # | Product | Category | Reported | ≈ / month | Basis |
|---|---|---|---|---|---|
| — | Indie Game Makers | $5M+ gross in first week | — | launch window — not comparable | |
| — | Analytics & Data | Sold for $4M (2020) | — | sale price — not comparable | |
| — | Indie Game Makers | $4M+ lifetime by 2014 | — | lifetime — not comparable | |
| — | Community Builders | Sold for $3.6M | — | sale price — not comparable | |
| — | Boilerplate & Starter Kit Makers | $1.3M+ lifetimeTrustMRR ↗ | — | lifetime — not comparable | |
| — | Creators & Writers | $250K+ total sales | — | lifetime — not comparable | |
| — | Boilerplate & Starter Kit Makers | $144K total (verified)TrustMRR ↗ | — | lifetime — not comparable | |
| — | Boilerplate & Starter Kit Makers | $75.7K all-timeTrustMRR ↗ | — | lifetime — not comparable | |
| — | Educators & Course Creators | ~$67K lifetimeTrustMRR ↗ | — | lifetime — not comparable | |
| — | Mac & Desktop App Makers | $62K all-timeTrustMRR ↗ | — | lifetime — not comparable | |
| — | Directory Makers | ~$50K total before an $85K sale | — | lifetime — not comparable | |
| — | Indie Game Makers | ~$50K/day in ads at peak (2014) | — | daily — not comparable | |
| — | Productivity Tools | $29K total (verified)TrustMRR ↗ | — | lifetime — not comparable | |
| — | Boilerplate & Starter Kit Makers | $17.4K all-timeTrustMRR ↗ | — | lifetime — not comparable | |
| — | Mac & Desktop App Makers | $15.8K all-timeTrustMRR ↗ | — | lifetime — not comparable | |
| — | Analytics & Data | ~$15K total | — | lifetime — not comparable | |
| — | Marketing & SEO Tools | $7.7K/30dTrustMRR ↗ | — | not comparable | |
| — | Mac & Desktop App Makers | $4K+ total | — | lifetime — not comparable | |
| — | No-Code Makers | $3K+ lifetime | — | lifetime — not comparable | |
| — | Directory Makers | $1.3K total | — | lifetime — not comparable | |
| — | Marketing & SEO Tools | Five-figure MRR (2023) | — | no exact figure | |
| — | Boilerplate & Starter Kit Makers | £440K+ total sales (self-reported) | — | lifetime, GBP | |
| — | SaaS Founders | Several million ARR | — | no exact figure |
Verified on TrustMRR
19 products with a TrustMRR page but no self-reported figure on IndieMakerList — see the live number on TrustMRR.
| # | Product | Category | Reported | ≈ / month | Basis |
|---|---|---|---|---|---|
| — | AI Builders | — | TrustMRR | ||
| — | Fintech & Payments | — | TrustMRR | ||
| — | AI Builders | — | TrustMRR | ||
| — | AI Builders | — | TrustMRR | ||
| — | Indie Game Makers | — | TrustMRR | ||
| — | SaaS Founders | — | TrustMRR | ||
| — | No-Code Makers | — | TrustMRR | ||
| — | Marketing & SEO Tools | — | TrustMRR | ||
| — | Directory Makers | — | TrustMRR | ||
| — | Mobile App Makers | — | TrustMRR | ||
| — | Marketing & SEO Tools | — | TrustMRR | ||
| — | Mobile App Makers | — | TrustMRR | ||
| — | Marketing & SEO Tools | — | TrustMRR | ||
| — | AI Builders | — | TrustMRR | ||
| — | Developer Tools | — | TrustMRR | ||
| — | Marketing & SEO Tools | — | TrustMRR | ||
| — | AI Builders | — | TrustMRR | ||
| — | Developer Tools | — | TrustMRR | ||
| — | Fintech & Payments | — | TrustMRR |
Top indie makers by revenue, by category
Figures are self-reported by makers or taken from their public posts and interviews. IndieMakerList never estimates revenue that hasn't been reported. See also the maker revenue leaderboard and how long makers took to reach $10K MRR.
Indie product revenue FAQ
Which indie product makes the most money?
By publicly reported figures normalised to a monthly amount, Gumroad ($17.8M in 2025, ≈ $1.5M/month), Kit ($1.19M MRR (Jan 2019), ≈ $1.2M/month), Ghost (~$11.1M ARR, ≈ $925K/month) lead the list. All figures are self-reported by the makers and dated where the source gives a date.
How many indie products make over $10K a month?
58 of the 79 products with a comparable monthly figure report at least $10K per month, and 17 report $100K or more. The median is $33K per month.
How are revenue figures normalised?
Monthly figures (MRR, $/mo, revenue in 30 days) are used as-is; ARR, yearly and calendar-year revenue are divided by 12; revenue over a launch window is averaged per month. Lifetime totals, sale prices, daily figures and vague amounts such as 'five-figure MRR' are not converted — they are listed at the bottom with the original wording.
Is this revenue verified?
No — IndieMakerList shows what makers have publicly reported and does not verify it. 43 products also have a TrustMRR page (https://trustmrr.com), which reads revenue directly from the payment provider; those are marked "TrustMRR".