Running a bootstrapped empire of 24+ SaaS products and directories
Unicorn Platform, SEObot, ListingBott +20$3M/yr
📣 70 makers · 121 products
Best Marketing & SEO Tools in 2026
Makers building tools for SEO, social media, ads, email and growth. This list features 70 indie makers in this space, led by John Rush, Thibault Louis-Lucas (Tibo) and Jakob Greenfeld, ranked by profile depth, audience and reported revenue.
Top marketing & SEO tools
70 makers, ranked.
Built and sold Tweet Hunter and Taplio; now runs a $1M/month AI portfolio led by Revid
Revid, Outrank, SuperX +6~$1M/mo across products
Physicist turned permissionless entrepreneur, co-founder of Sales.co
Sales.co, Founder Flywheel, Opportunities.so +5$90K/mo
SaaS marketer behind Swipe Files, Conversion Factory and the top AI marketing skills repo
Conversion Factory, Swipe Files, Marketing Skills +5$1M ARR
Self-taught Canadian solo builder of Post Bridge and a string of consumer apps
Post Bridge, Lovelee, Curiosity Quench +4$48.9K MRR
SEO veteran and serial internet entrepreneur shipping AI-coded SEO tools
ian.is SEO tools, URL Monitor (now Cromojo), Keyword Metrics +1$100K ARR
Founder of Kit (ConvertKit), bootstrapped from a failing side project to $1M+ MRR
Kit (formerly ConvertKit)$1.19M MRR
Ex-Cisco engineer who built Testimonial.to and grew acquired PDF.ai into a top AI PDF tool
Testimonial.to, PDF.ai, Chat.sh +5$1.3M ARR
Co-founder of lemlist, bootstrapped from $1K to tens of millions in ARR
lemlist, lemwarm, lemcal +3~$40M ARR
Designer and co-founder of Typefully; previously built and sold Mailbrew
Typefully, Mailbrew, Boxy Suite +3Typefully: ~$2M ARR
Solo founder who bootstrapped Bannerbear, an image and video automation API, to $81K MRR
Bannerbear, Redacted$81K MRR
Greek design engineer running bootstrapped tools MagicPattern, BrandBird and SuperMotion
MagicPattern, BrandBird, SuperMotion +3~$6.5K MRR across three pro…
SEO-first serial maker behind GenPPT, LinkDR, AI SEO Tracker and MagicSpace
GenPPT, LinkDR, AI SEO Tracker +5$8.1K MRR
Ex-LEGO engineer building a bootstrapped SaaS portfolio: FeedHive, Aidbase, LinkDrip
FeedHive, Aidbase, LinkDrip +2$400K ARR
Co-founded Senja to $800K ARR; now building Ferndesk, self-updating AI help docs
Ferndesk, Senja$5K MRR
Software engineer turned indie hacker behind AI Directories, TransClipper and ColdConvert
AI Directories, TransClipper, ColdConvert +2$7.7K in the last 30 days
Solo founder of Postiz, the open-source agentic social media scheduler
Postiz, agent-media$250K MRR
Founder of Buttondown, the bootstrapped newsletter platform he started at Stripe
Buttondown, Spoonbill~$15K MRR
Founder of Trends.vc, the market research newsletter and Trends Pro community
Trends.vc, HeadsUp, Multi
Albanian founder who bootstrapped Publer social media management to $3M ARR
Publer, Linkie, Kibo$3M ARR
Co-founder and CEO of Userlist, host of the UI Breakfast podcast
Userlist, The UI Audit, UI Breakfast
Singapore maker who sold OpenGraph.xyz, now runs a portfolio of directory sites
OpenGraph.xyz, ClinicGeek, Dental Clinics Malaysia +4S$5K/mo
Founder of RightMessage and Double Your Freelancing, author of This Is Personal
RightMessage, Double Your Freelancing, Planscope
Lisbon-based serial SaaS builder behind Podawaa and HumanInbox, with three exits
Podawaa, HumanInbox, PimpMySaaS +1$66K MRR
Co-founder of Plausible Analytics, writer on privacy and bootstrapped marketing
Plausible Analytics$1M+ ARR
Co-founder of Senja, bootstrapping a testimonial tool in public to $1M ARR
Senja$1M ARR
Australian founder of the Bento email platform, building from Fukuoka, Japan
Bento, PostShiba, Tatami +1
Co-founder of GrowSurf, bootstrapped referral and affiliate software
GrowSurf$24K MRR
Founder of Paperbell coaching software; bootstrapped and sold MeetEdgar
Paperbell, MeetEdgar
Belfast founder of Gravity SaaS boilerplate, Alertly and the Zero To Paid course
Gravity, Alertly
London indie founder of Hovercode; built and sold Page Flows
Hovercode, Page Flows, Linkjar +3
Co-founder and CTO of Userlist; co-host of the Slow & Steady podcast
Userlist, Stage CMS
No-code maker behind BuildTheKeyword, launching demand-driven small bets
BuildTheKeyword, Holihounds, SellCheq +3
Belgian no-code solopreneur behind Build The Keyword; sold No-Code Exits and No-Code Guru
Build The Keyword, No-Code Exits, No-Code Guru
Egyptian automation designer selling Claude Fast and SEO Boost kits for Claude users
Claude Fast, SEO Boost$24.7K all-time
Ads-first indie hacker who sold Talknotes for $200K, now building AdKit
AdKit, Talknotes
Bootstrapper who grew and sold Fomo, now building the TRMNL e-ink dashboard
TRMNL, Fera, Fomo
Young Indian developer building Subscut after selling PostScheduler and MathUnlock
Subscut, PostScheduler, MathUnlock +3
Laravel developer behind Larafast, Blogr.ai and bytemail; sold Directify for $85K
Blogr.ai, bytemail, Larafast +1
Budapest full-stack developer and security trainer shipping AI side projects at night
Fyzz.chat, LetterBox, ReadSonic +1
Indie hacker from India who exited CursorClip and now builds TraceSig
TraceSig, CursorClip
Founder of Quicklisting and owner of indie horror distributor Cosmic Films
Quicklisting, Cosmic Films
One-person studio Amphibian Digital, maker of FrogDR and ramen.tools
FrogDR, ramen.tools, twelve.tools +1
Former 3x startup CTO now running Spacestation Labs, a Reddit marketing agency
Spacestation Labs
Bootstrapped founder of Elmo, open-source AI search visibility; ex-Airbyte first engineer
Elmo, Poach, MealByMeal +1
Indie hacker and growth marketer behind NoonLaunch; sold Remote Profile
NoonLaunch, Remote Profile
Kyiv SEO and product lead behind B2B Gaps and Ivanhoe's Looker Studio templates
Ivanhoe Digital, B2B Gaps, Sitechecker
Founder of 1000.tools, a curated directory capped at 1,000 tools
1000.tools, Picavatar, HuntedWall
IIT Bombay alum behind Dottypost and the Leadplus B2B lead-gen agency
Dottypost, Leadplus
Bucharest-based product engineer building Krumzi, an AI graphic design tool
Krumzi, InstaCarousel
International SEO and web performance consultant who founded Speetals
Speetals, Sawtly, Mongo Pilot
PubNative founder and ex-Verve Group co-CEO, now building HYPD AI for paid media
HYPD, PubNative
Swiss maker of xshot.me, tweet.md, ConfettiSaaS and other tools for X users and founders
xshot.me, tweet.md, ConfettiSaaS +3
Paid ads expert and CTO at Nanos AI who coaches indie makers through AdsForMakers
AdsForMakers
Founder of EmailGuard and EmailBison, deliverability tools for cold email teams
EmailBison, EmailGuard
Solo founder behind TapRefer, Victrays and ReplyGain
TapRefer, Victrays, ReplyGain
Meta engineer in Dublin who built Fyli, an AI agent tool for finding customers online
Fyli
Indie founder of HrefLabs, building Kitful AI blogging after selling Minform
Kitful, SignupScore, Minform
Founder of Merrative, building thought-leadership newsletters for B2B brands
Merrative
Solo founder of Snowball, an AI-assisted growth platform for X creators
Snowball
Indian founder of Boringlaunch, a done-for-you startup launch and SEO service
Boringlaunch, Report Card
Berlin developer building dectus for YouTube sponsorships and FZManager
dectus, FZManager
Teen maker behind ShipMyBlog, an automated AI blogging platform for SaaS
ShipMyBlog
E-commerce and SaaS SEO specialist who built the CrawlGraph backlink checker
CrawlGraph
SEO freelancer behind Boringlaunch, a done-for-you directory submission service
Boringlaunch
tech teams' agency: productbase.co ; calorie tracking bot: jasmine.fitness ; partnering with fellow indiehackers via gri
Productbase, Gritlab, Reloop +1
sharedocview.com, get leads and analytics sharing docs via links even using your domain
Sharedocview, Calendbook, Salesforza +3
Get validated SaaS ideas http://StartupBounty.co
Startupbounty, Alternate, Startupsonsale
I run Embarque.io, a productised SEO agency.
Embarque
Get 1-minute AI paper summaries, growth hacks, news & tools 👉 https://curatorpom.streamlit.app
Products by marketing & SEO tools
121 products in this category.
SEObot
seobotai.com
Fully autonomous SEO robot with AI agents that researches keywords and writes, publishes and interlinks blog articles.
TrustMRR ↗by John Rush
ListingBott
listingbott.com
Lists your product on hundreds of relevant directories in one click to earn backlinks and domain rating.
by John Rush
IndexRusher
indexrusher.com
Gets your web pages indexed by Google faster.
by John Rush
TinyAdz
tinyadz.com
B2B ad network for tech products and indie sites.
TrustMRR ↗by John Rush
His first SaaS, which reached about $4K MRR before COVID ended it.
TrustMRR ↗by Marc Lou
Outrank
outrank.so
Generates and publishes SEO articles to grow organic traffic on autopilot.
by Thibault Louis-Lucas (Tibo)
SuperX
superx.so
Analytics and growth tools for creators on X.
by Thibault Louis-Lucas (Tibo)
PostSyncer
postsyncer.com
Publish and schedule content across social platforms from one place.
by Thibault Louis-Lucas (Tibo)
Bazzly
bazzly.ai
Finds customers on Reddit on autopilot.
by Thibault Louis-Lucas (Tibo)
Twitter growth tool for finding viral content, writing with AI and scheduling tweets; sold to lempire.
by Thibault Louis-Lucas (Tibo)
LinkedIn personal branding and content tool; sold to lempire alongside Tweet Hunter.
by Thibault Louis-Lucas (Tibo)
Mini-tool serving tweet inspiration prompts; acquired by Tweet Hunter.
by Jakob Greenfeld
Related categories
☁️ SaaS Founders🤖 AI Builders✍️ Creators & Writers🗂️ Directory Makers📦 Productized Services🎓 Educators & Course Creators🎨 Design Tools💻 Mac & Desktop App Makers🛠️ Developer Tools📊 Analytics & Data
Top countries for marketing & SEO tools
Marketing & SEO Tools FAQ
Who are the most popular indie marketing & SEO tools?
The best-known marketing & SEO tools on IndieMakerList are John Rush, Thibault Louis-Lucas (Tibo), Jakob Greenfeld, Corey Haines and Jack Friks. In total 70 makers are listed in this category.
What products do indie marketing & SEO tools build?
Notable products include SEObot by John Rush, ListingBott by John Rush, IndexRusher by John Rush, TinyAdz by John Rush and VirallyBot by Marc Lou. 121 products are listed in this category.
How much do indie marketing & SEO tools earn?
Publicly reported revenue varies widely. Examples: John Rush ($3M/yr), Thibault Louis-Lucas (Tibo) (~$1M/mo across products), Jakob Greenfeld ($90K/mo (Sales.co)) and Corey Haines ($1M ARR (Conversion Factory)). Figures are self-reported and sourced from public posts.
Where are indie marketing & SEO tools based?
The most common countries in this category are United States (6), United Kingdom (6) and India (5).
How do I get listed as one of the marketing & SEO tools?
Submit your profile via the Submit page. Listings are free and reviewed before publishing.
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