Lee Hills

Lee Hills, known online as Lee Launches, is a UK designer, digital marketer and no-code developer best known as the co-founder of BuildTheKeyword, a keyword discovery platform for solopreneurs that was #1 Product of the Day on Product Hunt. Lee builds small, demand-driven projects that usually start from a keyword people already search for, using Bubble, AI and vibe-coding tools.

Lee has been building websites since 1997 and has more than 25 years of design experience. After studying graphic design (a BA (Hons) at Cumbria College of Art and Design, after a foundation course at Croydon College of Art and Design), Lee worked as a multimedia and web designer, spent five years as in-house designer and youth worker at St Luke's Church in London, two years as a pioneer minister for the Church of England's Diocese of Birmingham, and four years as senior designer at the QUBESEVEN agency. From 2012 to 2021 Lee freelanced in digital design and marketing.

In 2021 Lee went solo as a no-code developer. In 2022 Lee started The Workflows, a Substack newsletter for Bubble developers, and in 2024 launched LaunchCasts, an AI podcast generator, and co-founded BuildTheKeyword, which Lee reports has passed 4,000 users and 300 paying customers. A LaunchCasts demo built on a viral OpenAI Sora clip in February 2024 drew tens of thousands of views and hundreds of sign-ups.

2025 was a year of exits: The Workflows, LaunchCasts and ViewExport, a Slack export viewer, were all acquired, and the LaunchCasts domain now points to Revid AI's video podcast generator. Lee now runs a portfolio of niche sites and apps from Ventnor on the Isle of Wight: Holihounds, a UK dog-friendly travel guide, SellCheq for eBay resellers and BoardCalculate, a set of woodworking calculators earning Amazon affiliate income, alongside an eBay store and live selling on eBay Live.

Lessons from each launch go into the Lee Launches newsletter, and Lee also offers launch coaching and MVP builds for other founders.