Ashish Rawat

Indie founder of HrefLabs, building Kitful AI blogging after selling Minform

@eashish93576 followersMarketing & SEO Tools AI Builders No-Code Makers

Ashish Rawat at a glance

Known for: Minform, Kitful and SignupScore
Active products: Kitful and SignupScore

Facts checked 2026-10-08

About Ashish Rawat

Ashish Rawat is a full-stack developer who has shipped web products for more than ten years and runs HrefLabs, a small founder-run company building AI products. Ashish built Minform, a no-code form, quiz and calculator builder, and has written that it was built quietly without promotion; HrefLabs now lists Minform as acquired.

The main product is Kitful, an AI blogging suite that researches what customers search for, writes posts in a brand's voice, publishes them and then watches Search Console to improve pages that slip. It came about after manual blogging was eating most of Ashish's time. HrefLabs also runs SignupScore, an API that flags disposable, role-based and risky email signups.

They are also active in the Framer community and take on freelance development work.

Products by Ashish Rawat

Kitful

kitful.ai

AI blogging agents that find keywords, write in your voice, publish and refresh slipping pages.

SignupScore

signupscore.com

API that flags disposable, role-based and high-risk email signups.

Minform

minform.io

acquired

No-code form, quiz and calculator builder for lead generation and payments.

Builds indie alternatives to:Google Forms Typeform

How Ashish builds

Automate the work that eats your time, then sell that automation.
Building without distribution is a hard lesson.

Ashish Rawat FAQ

Who is Ashish Rawat?

Ashish Rawat is a full-stack developer who has shipped web products for more than ten years and runs HrefLabs, a small founder-run company building AI products.