HYPD
hypd.ai
AI co-pilot for performance marketers that audits ad accounts and finds wasted spend.
Ionut Ciobotaru
PubNative founder and ex-Verve Group co-CEO, now building HYPD AI for paid media
Ionut Ciobotaru at a glance
- Known for
- PubNative and HYPD
- Based in
- Berlin, Germany
- Active products
- HYPD
Facts checked 2026-10-20
About Ionut Ciobotaru
Ionut Ciobotaru is a Berlin-based ad-tech entrepreneur. Ionut started out running a web development company and several tech blogs, worked across e-commerce and performance marketing, and was Head of Product at AppLift before founding PubNative, a mobile supply-side platform and ad exchange.
In 2020 PubNative and AppLift were combined with Verve to form Verve Group, where Ionut became Chief Product Officer leading technology and product. In October 2021 Ionut was named co-CEO of Verve Group alongside Sameer Sondhi.
The current company is HYPD, co-founded in 2025 with Simon Schneckenberger and Philip Mohr. HYPD is a European, GDPR-focused AI toolbox for performance marketers that connects to ad accounts, audits campaigns and finds wasted spend.
Products by Ionut Ciobotaru
Mobile supply-side platform and ad exchange, merged into Verve Group.
Videos with Ionut Ciobotaru
The AdTech Evolution: From Native Banners to Agentic AI with Ionut Ciobotaru
PodcastBranch · 2026
PANEL: IDFA Experts AMA | GameJam, Verve Group, WeatherBug, Pixelberry Studios, Epics Digital
TalkMobile Growth Association· 2020
Interview with Ionut Ciobotaru, Founder & Managing Director at PubNative
InterviewNative Advertising Institute· 2017
#NativeAdSecret Interview with Ionut Ciobotaru, Co-Founder & Managing Director at PubNative
InterviewNative Advertising Institute· 2017
Ionut Ciobotaru - Co Founder, PubNative
InterviewBusiness of Apps· 2014
- First product
- Launch / milestone
- 2020Milestone: PubNative and AppLift joined Verve to form Verve Group
- 2021Milestone: Named co-CEO of Verve Group
- 2025First product: Co-founded HYPD, an AI toolbox for paid media teams
Timeline
- 2020 — PubNative and AppLift joined Verve to form Verve Group; became Chief Product Officer.
- 2021 — Named co-CEO of Verve Group.
- 2025 — Co-founded HYPD, an AI toolbox for paid media teams.
Ionut Ciobotaru FAQ
Who is Ionut Ciobotaru?
Ionut Ciobotaru is a Berlin-based ad-tech entrepreneur. Ionut started out running a web development company and several tech blogs, worked across e-commerce and performance marketing, and was Head of Product at AppLift before founding PubNative, a mobile supply-side platform and ad exchange.
What company did Ionut Ciobotaru found?
Ionut founded PubNative, a mobile ad exchange that became part of Verve Group, and later co-founded HYPD.
What is HYPD?
HYPD is a Berlin-based AI toolbox for performance marketers that connects to ad accounts, runs audits and highlights wasted spend.
What is Ionut Ciobotaru known for?
Ionut Ciobotaru is best known for PubNative and HYPD (2025).
Where is Ionut Ciobotaru based?
Ionut Ciobotaru is based in Berlin, Germany.
What is Ionut Ciobotaru doing now?
As of October 2026, Ionut Ciobotaru's active products include HYPD.
Has Ionut Ciobotaru sold a company?
Yes. PubNative has been acquired; the sale terms aren't public.
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