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Simon Høiberg avatar

Simon Høiberg

Ex-LEGO engineer building a bootstrapped SaaS portfolio: FeedHive, Aidbase, LinkDrip

About Simon Høiberg

Simon Høiberg is a Danish software engineer and founder, based in Switzerland, who runs a portfolio of bootstrapped SaaS products. Before going independent he worked as a senior software engineer at the LEGO Group, and he built an audience by teaching software and business on YouTube, X and LinkedIn.

He founded FeedHive in 2021, an AI-powered social media tool for creating, scheduling and recycling content. LinkDrip, a link shortener with analytics and call-to-action overlays, followed in 2022, then Aidbase in 2023, an AI customer-support platform with chatbot, knowledge base and ticketing, and later SignupGate, which blocks fake and disposable-email signups.

Høiberg is open about his mistakes, such as hiring a five-person team when FeedHive made only $300 MRR, and now argues for keeping companies lean. He bundles all four tools in FounderStack, a one-time-payment lifetime deal, and has reported reaching $400K ARR across his products.

Products by Simon Høiberg

FeedHive logo

FeedHive

feedhive.com

AI social media tool for writing, scheduling, publishing and recycling content.

Aidbase logo

Aidbase

aidbase.ai

AI customer support with chatbot, knowledge base, AI-assisted ticketing and email support.

LinkDrip logo

LinkDrip

linkdrip.com

Link shortening with analytics and call-to-action overlays.

SignupGate logo

SignupGate

signupgate.com

Prevents fake accounts, disposable emails and signup abuse.

FounderStack logo

FounderStack

founderstack.pro

Lifetime-deal bundle of FeedHive, Aidbase, LinkDrip and SignupGate.

Builds indie alternatives to:HootsuiteIntercomZendeskBitly

Revenue

Simon Høiberg has publicly reported $400K ARR (as of 2022). Source

Simon Høiberg's journey, 2021–20234 milestones · self-reported
  • Revenue (monthly, log scale)
  • First product
  • Went full time
  • Launch / milestone
  • Started 2021
  1. 2021First product: Launched FeedHive
  2. 2021Went full time: Left engineering; founded FeedHive
  3. 2022Revenue: $400K ARR across his products≈ $33K/mo redcircle.com
  4. 2023Launch: Launched Aidbase, an AI customer-support platform

Timeline

  1. 2021 — Left engineering to found FeedHive.
  2. 2022 — Launched LinkDrip and reached $400K ARR across his products.
  3. 2023 — Launched Aidbase, an AI customer-support platform.

How Simon builds

  • Keep it dead simple; don't hire a team before you have traction.
  • Build a portfolio of products that share an audience.
  • Make your SaaS usable by AI agents, not just humans.
  • Bootstrap and stay profitable rather than raise money.

Simon Høiberg FAQ

Who is Simon Høiberg?

Simon Høiberg is a Danish, Switzerland-based founder and former LEGO engineer who runs bootstrapped SaaS products including FeedHive, Aidbase, LinkDrip and SignupGate.

How much does Simon Høiberg make?

In a November 2022 Indie Founder podcast interview he discussed reaching $400K ARR across his products.

What is FounderStack?

FounderStack is Simon's one-time-payment bundle giving lifetime access to FeedHive, Aidbase, LinkDrip and SignupGate.

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