diff ~/p/john-rush ~/p/simon-hoiberg

John Rush vs Simon Høiberg

Products, revenue & stack compared side by side.

John Rush

Running a bootstrapped empire of 24+ SaaS products and directories

@johnrush

Simon Høiberg

Ex-LEGO engineer building a bootstrapped SaaS portfolio: FeedHive, Aidbase, LinkDrip

@SimonHoiberg Switzerland

John Rush vs Simon Høiberg at a glance

Both John Rush and Simon Høiberg are bootstrapped, build in public and are serial makers. They overlap in SaaS Founders, AI Builders and Marketing & SEO Tools. John Rush has 23 products listed on IndieMakerList vs Simon Høiberg's 5. John has sold 1 product. On revenue, John self-reports $3M/yr (as of 2025) and Simon $400K ARR (as of 2022). On X, John has about 118K followers and Simon about 164K.

Side-by-side comparison

Based in: John Rush: —; Simon Høiberg: Switzerland
Started: John Rush: —; Simon Høiberg: 2021 (5 yrs indie)
Revenue (self-reported): John Rush: $3M/yrself-reported, as of 2025 · source for John Rush's revenue; Simon Høiberg: $400K ARRself-reported, as of 2022 · source for Simon Høiberg's revenue
Products listed: John Rush: 23; Simon Høiberg: 5
Product status: John Rush: 22 active · 1 acquired; Simon Høiberg: 5 active
X followers: John Rush: 118K; Simon Høiberg: 164K
Categories: John Rush: SaaS Founders Directory Makers AI Builders Marketing & SEO Tools; Simon Høiberg: SaaS Founders AI Builders Marketing & SEO Tools
Style: John Rush: bootstrappedbuilds in publicexitedserial maker; Simon Høiberg: bootstrappedbuilds in publicserial maker
Courses & resources: John Rush: 4; Simon Høiberg: —

Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.

Tech stack

No tools in common in their publicly listed stacks. See the indie maker tech stack.

John Rush

Unicorn PlatformNext.jsMarsXAI agents

Simon Høiberg

No stack shared publicly.

How they build

John Rush

Distribution beats building: spend more time on SEO and content than on code and design.
Start SEO on day one — it takes 3–6 months to compound.
Launch many small bets, at most a week each, and cross-link them.
Stay founder-only until traction; skip hiring, outsourcing and paid design before $10k MRR.
Talk like a human on social media and share both wins and failures.

Simon Høiberg

Keep it dead simple; don't hire a team before you have traction.
Build a portfolio of products that share an audience.
Make your SaaS usable by AI agents, not just humans.
Bootstrap and stay profitable rather than raise money.

Learn from John and Simon

John Rush

[newsletter] John Rush Newsletter
[youtube] He Makes $3M/Year From Tiny AI Tools (The Koerner Office)
[youtube] The Online Directory Blueprint (Greg Isenberg)
[youtube] How I Run A 0-Employee Business With AI Agents (The Next Wave)

Simon Høiberg

No courses, books or communities listed.

John Rush vs Simon Høiberg FAQ

Who makes more money, John Rush or Simon Høiberg?

John Rush self-reports $3M/yr (as of 2025) and Simon Høiberg self-reports $400K ARR (as of 2022). By these self-reported figures, John Rush's reported monthly revenue is higher. Figures are unaudited and may cover different periods or businesses, so treat them as rough indicators.

Who has built more products, John Rush or Simon Høiberg?

John Rush has 23 products listed (including Unicorn Platform, SEObot and ListingBott); Simon Høiberg has 5 products listed (including FeedHive, Aidbase and LinkDrip).