lemlist
lemlist.com
Cold email and multichannel sales outreach platform with personalization and deliverability tools.
Guillaume Moubeche
Co-founder of lemlist, bootstrapped from $1K to tens of millions in ARR
@GuillaumeMbh Paris, France25K followers~$40M ARRSaaS FoundersMarketing & SEO ToolsCreators & Writers
About Guillaume Moubeche
Guillaume Moubeche is a Paris-based entrepreneur and the co-founder and CEO of lemlist and its parent company lempire. He launched lemlist in 2018 with two technical co-founders and only about $1,000, at first trading lemlist accounts for tools the team could not afford.
lemlist, a cold email and multichannel outreach platform, grew extremely fast through content, community and Guillaume's own personal brand, crossing $1M ARR in under two years. The company refused venture funding; in 2021 the founders instead took a secondary cash-out at a $150M valuation while keeping the business profitable and self-funded.
lempire has since expanded into a family of sales and social tools including lemwarm, lemcal, and the X and LinkedIn growth tools Tweet Hunter and Taplio, acquired from indie hacker Tibo Louis-Lucas. Reports in 2025 put the group at around $40M ARR, and it used its profits to acquire meeting tool Claap. Guillaume is one of the most visible advocates of bootstrapping in Europe and hosts the BILLIONS podcast.
Products by Guillaume Moubeche
lemwarm
lemwarm.com
Email warm-up tool that improves deliverability before outreach campaigns.
lemcal
lemcal.com
Scheduling and booking-link tool for sales teams.
Taplio
taplio.com
LinkedIn content and growth tool, acquired by lempire.
Tweet Hunter
tweethunter.io
X/Twitter content and growth tool, acquired by lempire.
Claap
claap.io
AI meeting recorder and note-taker acquired by lempire in 2025.
Revenue
Guillaume Moubeche has publicly reported ~$40M ARR (lempire) (as of 2025). Source
- Revenue (monthly, log scale)
- First product
- Launch / milestone
- Started 2018
- 2018First product: Launched lemlist with ~$1K
- 2019Revenue: lemlist at $250K ARR, 365 days after launch≈ $21K/mo medium.com
- 2019Revenue: $1M ARR across lemlist, lempod and lemtalk (Dec)≈ $83K/mo medium.com
- 2020Revenue: lemlist passed $1M ARR in < 2 years≈ $83K/mo
- 2020Revenue: From $1M to $2M ARR in five months≈ $167K/mo medium.com
- 2021Milestone: Secondary at a $150M valuation instead of VC
- 2024Revenue: lempire at ~$23M ARR≈ $1.9M/mo
- 2025Revenue: ~$40M ARR; acquired Claap≈ $3.3M/mo founderpath.com
Timeline
- 2018 — Launched lemlist with two co-founders and about $1,000.
- 2020 — lemlist passed $1M ARR in less than two years.
- 2021 — Founders took a secondary cash-out at a $150M valuation instead of raising VC.
- 2024 — lempire reported about $23M+ ARR across five SaaS products.
- 2025 — Reached about $40M ARR and acquired Claap for a reported $25M.
How Guillaume builds
- Bootstrap to profitability and stay in control.
- Build a personal brand and community to fuel distribution.
- Use profits, not investors' money, to buy and build new products.
Guillaume Moubeche vs Thibault Louis-Lucas (Tibo)
Guillaume Moubeche vs Jack Friks
Guillaume Moubeche vs Justin Duke
Guillaume Moubeche FAQ
Who is Guillaume Moubeche?
Guillaume Moubeche is the co-founder and CEO of lemlist and lempire, a bootstrapped French SaaS group.
Is lemlist VC-funded?
No. lemlist never raised institutional funding; the founders took a secondary cash-out at a $150M valuation in 2021 while staying bootstrapped.
How much revenue does lemlist make?
Founderpath reported in 2025 that lempire had grown to about $40M ARR without outside funding.
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