Ivan Palii

Kyiv SEO and product lead at Sitechecker, founder of B2B Gaps and Ivanhoe Digital

@IvanPalii Kyiv, Ukraine1.2K followers🏆 #1 Product of the Day · Product Hunt Marketing & SEO Tools Analytics & Data Productized Services

Ivan Palii at a glance

Known for: Head of Product at Sitechecker · Founder of B2B Gaps · Founder of Ivanhoe Digital · Author of Hack the Algo
Nationality: Ukrainian
Education: Yaroslav Mudryi National Law University (2010–2015)
Working on: Runs B2B Gaps, an SEO and AI search agency for B2B SaaS, while leading product at Sitechecker.
Based in: Kyiv, Ukraine
Indie since: 2018
Active products: Ivanhoe Digital, B2B Gaps and Sitechecker

Facts checked 2026-10-26

About Ivan Palii

Ivan Palii is a Ukrainian SEO and product specialist from Kyiv, best known as Head of Product at Sitechecker, the SEO and AI-visibility platform for agencies, and as the founder of B2B Gaps, an agency that helps B2B SaaS companies show up in Google and in AI answer engines. Ivan also sells Looker Studio reporting templates through Ivanhoe Digital and writes the Hack the Algo newsletter.

Ivan studied at Yaroslav Mudryi National Law University in Kharkiv from 2010 to 2015 before moving into marketing. A first WordPress site, built in 2015 to sell knitted ties, led to a first SEO job optimizing eBay.de listings for a medical online store and then to digital marketing work at an agency.

In 2018 Ivan became Sitechecker's first marketing hire, joining while the product was still early, with little traffic and no marketing in place. By 2022 Ivan reported growing the site to about 350,000 monthly visitors and its Chrome extension to around 90,000 installs, and Sitechecker was #1 Product of the Day on Product Hunt in July 2020. Ivan later moved from marketing into product management and now leads product at the company.

Alongside the day job Ivan has kept shipping side businesses: Ivanhoe Digital, a store of ready-made Looker Studio dashboards for SEO and PPC agencies that Ivan says has earned around $15K and is used by more than 1,000 marketers; Skillgaps, a directory of online courses; and B2B Gaps, registered in Tallinn, Estonia, which sells 90-day SEO and AEO programs built on on-site content, third-party mentions, Reddit, Medium and YouTube.

In Hack the Algo and in podcast interviews, Ivan writes about how AI search is changing organic growth, from tracking brand visibility in ChatGPT to using Reddit and third-party content to get cited in AI answers.

Products by Ivan Palii

Ivanhoe Digital

ivanhoe.pro

Pre-built Looker Studio templates for SEO and PPC reporting for agencies.

~$15K total

B2B Gaps

b2bgaps.com

SEO and AI answer-engine visibility agency for B2B SaaS companies, selling 90-day programs.

Sitechecker

sitechecker.pro

SEO and AI-visibility platform for agencies, where Ivan was the first marketer and now leads product.

Skillgaps

skillgaps.co

Directory of online courses in SEO, marketing, analytics and business from vetted experts and schools.

Awards & recognition

#1 Product of the Day · Product Hunt · Sitechecker2020

Videos with Ivan Palii

Brand Visibility Now Matters More Than Rankings

InterviewE-Coffee with Experts· 2026

Should Agencies Track AI Visibility? Ivan Palii on ChatGPT Rankings, Reddit Strategy & SEO's Future

InterviewNavneet Kaushal· 2025

Unleashing the Power of SEO and Content Marketing with Ivan Palii

PodcastTalk Commerce· 2023

Interviews & press

SEO and Content Marketing Powerhouse with Ivan Palii
Talk Commerce · Podcast · 2023
My SEO Journey with Ivan Palii from sitechecker.pro - Episode #91
SEO Buddy · Interview · 2022

Ivan Palii's journey, 2018–20267 milestones · self-reported

Launch / milestone
Started 2018

2015Launch: Built a first WordPress site, to sell knitted ties
2018Milestone: Joined Sitechecker as its first marketer
2020Milestone: Sitechecker was #1 Product of the Day on Product Hunt
2022Milestone: Shared that Sitechecker had grown to about 350K monthly…
2023Milestone: Discussed SEO and content marketing on the Talk Commerce podcast
2025Milestone: Spoke about tracking AI visibility
2026Milestone: Leads product at Sitechecker while growing B2B Gaps

Timeline

2015 — Built a first WordPress site, to sell knitted ties, and finished law school in Kharkiv.
2018 — Joined Sitechecker as its first marketer.
2020 — Sitechecker was #1 Product of the Day on Product Hunt.
2022 — Shared that Sitechecker had grown to about 350K monthly visitors and 90K Chrome extension installs.
2023 — Discussed SEO and content marketing on the Talk Commerce podcast.
2025 — Spoke about tracking AI visibility, ChatGPT rankings and Reddit strategy for agencies.
2026 — Leads product at Sitechecker while growing B2B Gaps, an SEO and AEO agency for B2B SaaS.

How Ivan builds

Track AI search visibility with several metrics, not one.
Publish many useful landing pages early to build organic traffic.
Earn citations in AI answers through third-party content and communities like Reddit.
Templates and productized know-how can earn alongside a day job.

Learn from Ivan Palii

[newsletter]

Hack the Algo

Substack on building organic growth as AI changes search.

by Ivan Palii

Ivan Palii FAQ

Who is Ivan Palii?

What does Ivan Palii do?

Ivan Palii is Head of Product at Sitechecker and the founder of B2B Gaps, an SEO and AI search visibility agency for B2B SaaS companies. Ivan also runs Ivanhoe Digital and the Hack the Algo newsletter.

What is B2B Gaps?

B2B Gaps is an agency founded by Ivan Palii that helps B2B SaaS companies get recommended in Google and AI answer engines. It sells 90-day programs combining on-site content, third-party placements, Reddit, Medium and YouTube.

What is Ivanhoe Digital?

Ivanhoe Digital is Ivan Palii's store of pre-built Looker Studio reporting templates for SEO and PPC agencies. Ivan says it has earned around $15K and is used by more than 1,000 marketers.

How did Ivan Palii grow Sitechecker?

Ivan joined Sitechecker in 2018 as its first marketer and grew organic search traffic, reporting about 350,000 monthly visitors and 90,000 Chrome extension installs by 2022. Ivan later moved into product and became Head of Product.