Plausible Analytics
plausible.io
Simple, cookie-free, open source web analytics that respects visitor privacy.
Marko Saric
Co-founder of Plausible Analytics, writer on privacy and bootstrapped marketing
About Marko Saric
Marko Saric is the co-founder of Plausible Analytics, where he leads marketing and communications. He joined creator Uku Täht in 2020, when Plausible was still a one-person product with a few hundred paying customers.
Instead of paid ads, Marko grew Plausible through opinionated, long-form writing about privacy, Google Analytics and the adtech industry, much of it hitting the front page of Hacker News. That content-led approach helped take Plausible past $1M ARR in 2022 without outside funding or a growth team.
Before Plausible he spent years as a blogger and marketing consultant. He writes on his personal site and is known for sharing transparent lessons on bootstrapping, content marketing and building a calm, independent company.
Products by Marko Saric
Builds indie alternatives to:Google Analytics
Revenue
Marko Saric has publicly reported $1M+ ARR (as of 2022). Source
- Revenue (monthly, log scale)
- First product
- Launch / milestone
- Started 2020
- 2019First product: Launched Plausible Analytics
- 2020Milestone: Joined Plausible as co-founder to run marketing and…
- 2020Revenue: Plausible at $1,055 MRR (May)≈ $1.1K/mo plausible.io
- 2020Revenue: Plausible at $8,999 MRR (December)≈ $9K/mo plausible.io
- 2021Revenue: Plausible at $11,303 MRR (January)≈ $11K/mo plausible.io
- 2022Revenue: Plausible crossed $1M ARR≈ $83K/mo plausible.io
- 2022Revenue: Bootstrapping to $100K/month (IH podcast)≈ $100K/mo indiehackers.com
Timeline
- 2020 — Joined Plausible as co-founder to run marketing and communications.
- 2022 — Helped Plausible cross $1M ARR with no paid marketing or outside funding.
How Marko builds
- Write honest, opinionated content instead of buying ads.
- Take a clear stance against surveillance-based adtech.
- Grow slowly and stay independent.
- Talk to the community directly and transparently.
Learn from Marko Saric
[newsletter]
Marko Saric's blog
Essays on bootstrapping, content marketing and privacy-first business.
by Marko Saric
Marko Saric vs Uku TähtMarko Saric FAQ
Who is Marko Saric?
Marko Saric is the co-founder of Plausible Analytics, responsible for marketing and communications since joining in 2020.
How did Marko Saric market Plausible?
Mostly through content: long-form blog posts on privacy and Google Analytics that spread on Hacker News, social media and word of mouth, without paid advertising.
Similar indie makers
Thibault Louis-Lucas (Tibo)
@tibo_maker France211K followers
Built and sold Tweet Hunter and Taplio; now runs a $1M/month AI portfolio led by Revid
Revid, Outrank, SuperX +6~$1M/mo across products
Jakob Greenfeld
@JakobGreenfeld Denmark23K followers
Physicist turned permissionless entrepreneur, co-founder of Sales.co
Sales.co, Founder Flywheel, Opportunities.so +5$90K/mo
Jack Friks
@jackfriks Canada176K followers
Self-taught Canadian solo builder of Post Bridge and a string of consumer apps
Post Bridge, Lovelee, Curiosity Quench +4$48.9K MRR
Ian Nuttall
@iannuttall82K followers
SEO veteran and serial internet entrepreneur shipping AI-coded SEO tools
ian.is SEO tools, URL Monitor (now Cromojo), Keyword Metrics +1$100K ARR
Nathan Barry
@nathanbarry United States152K followers
Founder of Kit (ConvertKit), bootstrapped from a failing side project to $1M+ MRR
Kit (formerly ConvertKit)$1.19M MRR
Guillaume Moubeche
@GuillaumeMbh France25K followers
Co-founder of lemlist, bootstrapped from $1K to tens of millions in ARR
lemlist, lemwarm, lemcal +3~$40M ARR