Why it's an alternative to Google Analytics: Open-source, cookie-free analytics on a single dashboard page; EU-hosted, with a self-hostable Community Edition.
5 indie alternatives · Analytics & Data
Indie alternatives to Google Analytics (2026)
Google Analytics is the default free web analytics tool, but GA4 is complex, needs a cookie banner in the EU and sends visitor data to Google. Many site owners want something simpler, lighter and privacy-friendly. Below are 5 alternatives built by independent makers — Plausible Analytics, Fathom Analytics and Umami and more — with what each does differently, who makes it and any revenue they have shared publicly.
Google Analytics alternatives at a glance
Jump to any product for the full write-up.
| # | Product | Maker | Status | Reported revenue |
|---|---|---|---|---|
| 1 | Plausible Analytics | Marko Saric and Uku Täht | Active | — |
| 2 | Fathom Analytics | Jack Ellis and Paul Jarvis | Active | — |
| 3 | Umami | Mike Cao | Active | — |
| 4 | DataFast | Marc Lou | Active | $31K/mo |
| 5 | CountVisits | John Rush | Active | — |
The 5 best indie alternatives to Google Analytics
Each product is made and run by an independent maker or a small, self-directed team.
Marko Saric
Uku Täht
Why it's an alternative to Google Analytics: Privacy-first hosted analytics with no cookie banner needed, built for people who want simple numbers without self-hosting anything.
Jack Ellis
Why it's an alternative to Google Analytics: Open-source web and product analytics you can self-host for free or run on Umami Cloud, with events and funnels.
made by
Mike Cao
Mike Cao
Why it's an alternative to Google Analytics: Revenue-first analytics that ties traffic sources to Stripe payments, so you see which channels bring paying customers, not just visits.
made by
Marc Lou
Marc Louself-reported revenue: $31K/moTrustMRR ↗
Why it's an alternative to Google Analytics: Simple web analytics sold as a one-time purchase instead of a subscription.
made by
John Rush
John RushWhy choose an indie-made tool?
You talk to the maker
With a small product, support requests and feature ideas usually reach the person who wrote the code, and many makers build in public and reply to users directly.
Focused and fairly priced
Small teams tend to do one job well instead of bundling every feature into enterprise tiers, and many indie tools offer one-time licenses, open-source editions or free plans.
Built by real people
These 5 alternatives come from 7 makers in Estonia Canada United States Indonesia. Paying them funds a sustainable, independent business.
Meet the makers: Marko Saric, Uku Täht, Jack Ellis, Paul Jarvis, Mike Cao, Marc Lou, John Rush.
Google Analytics alternatives FAQ
What are the best indie alternatives to Google Analytics?
IndieMakerList lists 5 indie-made alternatives to Google Analytics: Plausible Analytics (by Marko Saric and Uku Täht), Fathom Analytics (by Jack Ellis and Paul Jarvis), Umami (by Mike Cao), DataFast (by Marc Lou) and CountVisits (by John Rush).
Why do people look for alternatives to Google Analytics?
Google Analytics is the default free web analytics tool, but GA4 is complex, needs a cookie banner in the EU and sends visitor data to Google. Many site owners want something simpler, lighter and privacy-friendly.
Who builds these Google Analytics alternatives?
They are built by 7 independent makers from 4 countries, including Estonia, Canada, United States and Indonesia, rather than a large company. Each maker has a profile on IndieMakerList with their other products and links.
Are these Google Analytics alternatives still maintained?
Yes. As far as IndieMakerList knows, all 5 are active and still run by the makers who built them.
How much revenue do indie alternatives to Google Analytics make?
Publicly reported figures include DataFast: $31K/mo. These numbers are self-reported by the makers and not independently verified.
Built an indie alternative to Google Analytics? Submit a maker to IndieMakerList →