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Tom Benattar avatar

Tom Benattar

Lisbon-based serial SaaS builder behind Podawaa and HumanInbox, with three exits

About Tom Benattar

Tom Benattar is a serial SaaS founder based in Lisbon who builds and grows small, profitable software businesses and has sold several of them. His past exits include MailTracker, an email open-tracking tool he took over from the team behind Hunter.io, the Reddit growth service PimpMySaaS, and PixelMe.

His current main product is Podawaa, a bootstrapped LinkedIn growth platform that helps professionals schedule posts, engage their community and get their content seen by a real, relevant audience. Founded in June 2024, it has passed $1M in all-time revenue and runs at roughly $66K MRR, verified via Stripe on TrustMRR.

He is also building HumanInbox.

Products by Tom Benattar

Podawaa logo

Podawaa

podawaa.com

LinkedIn growth platform to schedule posts, engage your community and boost reach with a relevant audience.

HumanInbox logo

HumanInbox

humaninbox.com

Current product Tom is building alongside Podawaa.

PimpMySaaS logo

PimpMySaaS

pimpmysaas.com

acquired

Reddit growth service for B2B SaaS companies.

M

MailTracker

mailtracker.app

acquired

Email open-tracking extension for Gmail.

Revenue

Tom Benattar has publicly reported $66K MRR (Podawaa, verified) (as of 2026-10). Source

Live, payment-provider-verified numbers for Tom Benattar's products are on TrustMRR: View on TrustMRR โ†—

Exit stories

M

MailTracker

โ†’ Mailmeteor ยท 2026

by Tom Benattar

PimpMySaaS logo

PimpMySaaS

buyer undisclosed ยท 2026

Less than one year's ARR

Tom did not enjoy running an agency: he stayed heavily involved in delivery, and late-evening calls with US clients were affecting his family life. He did not want to spend years becoming an agency operator.

by Tom Benattar

Tom Benattar's journey3 milestones ยท self-reported
  • Revenue (monthly, log scale)
  • First product
  • Launch / milestone
  1. 2024First product: Founded Podawaa in June
  2. 2026Milestone: Podawaa passed $1.1M all-time revenue
  3. 2026Revenue: Revenue โ‰ˆ $66K/month (self-reported)โ‰ˆ $66K/mo trustmrr.com

Timeline

  1. 2024 โ€” Founded Podawaa in June.
  2. 2026 โ€” Podawaa passed $1.1M in all-time verified revenue.

How Tom builds

  • Buy or build small SaaS products, grow them, and sell.
  • Bootstrap and keep the business lean.
  • Distribution channels like LinkedIn and Reddit can be products themselves.

Tom Benattar FAQ

Who founded Podawaa?

Podawaa was founded in June 2024 by Tom Benattar, a Lisbon-based serial SaaS founder.

How much does Podawaa make?

TrustMRR shows Podawaa at about $66K MRR in October 2026, verified via Stripe, with over $1.1M in all-time revenue.

What has Tom Benattar sold?

His X profile lists exits of MailTracker, PimpMySaaS and PixelMe.

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