Tom Benattar
@TomBenattar Portugal2.3K followers
Lisbon-based serial SaaS builder behind Podawaa and HumanInbox, with three exits
Podawaa, HumanInbox, PimpMySaaS +1$66K MRR
exit story · 2026 · browser extension makers
How Tom Benattar Sold MailTracker to Mailmeteor (2026)
MailTracker was built by Tom Benattar and sold to Mailmeteor in 2026.
Key facts
- Buyer
- Mailmeteor ↗
- Year
- 2026
- Price
- Undisclosed
- Revenue at sale
- —
- Years operated
- —
- Channel
- —
The story of MailTracker
MailTracker is an email open-tracking extension for Gmail and Chrome, originally created by the Hunter.io team. Tom Benattar and a partner took it over from Hunter. Tom has said it had about 100,000 free users and no revenue at the time, and they built it into a paying business.
In October 2026 Tom announced that MailTracker had been acquired by Mailmeteor, the mail-merge and email outreach company. No terms were disclosed.
The maker
See the MailTracker product page or Tom Benattar's full profile for everything they have built since.
Other exits by Tom Benattar
Tom did not enjoy running an agency: he stayed heavily involved in delivery, and late-evening calls with US clients were affecting his family life. He did not want to spend years becoming an agency operator.
by Tom Benattar
Related exit stories
Same buyer, category or sale channel as MailTracker.
Twitter's new API pricing, said to start at $42K a month, made the business unviable overnight and access could be cut at any moment. Dinh concluded that selling was the only responsible way to keep the product alive for customers.
by Tony Dinh
Podscan
→ Audiohook · 2026
Arvid Kahl said Audiohook had already been a close partner and customer, and that joining it gave Podscan resources to build the roadmap much faster than he could alone.
by Arvid Kahl
Smart Passive Income
→ Liz Wilcox · 2026
Pat felt pulled in two directions as his Pokémon media, storytelling and family-focused projects became a new calling. He wanted a buyer who understood the brand and could give its audience the attention it deserved.
by Pat Flynn
Starter Story
→ HubSpot Media · 2026
by Pat Walls
Sources
- linkedin.com — linkedin.com/posts/tom-benattar_thrilled-to-finally-share-this-mailtracker-activity-751349
- linkedin.com — linkedin.com/posts/tom-benattar_the-first-thing-we-gated-on-mailtracker-was-activity-75015
Facts are taken from the maker's and buyer's public statements and press coverage. Prices and revenue are shown only when publicly stated; self-reported figures are not independently verified.
Keep exploring
MailTracker acquisition FAQ
Who bought MailTracker?
MailTracker was acquired by Mailmeteor in 2026 from Tom Benattar.
How much did MailTracker sell for?
The price was not publicly disclosed.