Simple Analytics
simpleanalytics.com
Privacy-first, cookieless web analytics and Google Analytics alternative.
$50K+ MRR
Adriaan van Rossum
Dutch founder of privacy-first Simple Analytics and co-founder of UniHosted
@adriaandotcom Amsterdam, Netherlands7.7K followersSimple Analytics $50K+ MRR,…Analytics & DataSaaS Founders
About Adriaan van Rossum
Adriaan van Rossum is a Dutch developer who founded Simple Analytics in Amsterdam in 2018 after growing frustrated with the state of web analytics. Simple Analytics is a privacy-first, cookieless alternative to Google Analytics, and Adriaan serves as founder and head of product alongside business partner Iron Brands. His X bio puts it at more than $50K MRR.
In 2023 he and Iron co-founded UniHosted, which hosts UniFi network controllers in the cloud for managed service providers; his bio lists it at more than $15K MRR. Adriaan is known on X for his moustache, his privacy advocacy and building Simple Analytics openly, including a public revenue dashboard.
Products by Adriaan van Rossum
UniHosted
unihosted.com
Cloud hosting for UniFi network controllers aimed at MSPs.
$15K+ MRR
Videos with Adriaan van Rossum
S8 Bonus: The Bootstrapped Privacy Rebellion: Engineering Cookie-Less Web Analytics Without Track...
PodcastCode Story: Insights from Startup Tech Leaders· 2025
The Data Diva E73 - Adriaan van Rossum and Debbie Reynolds
PodcastDebbie Reynolds Consulting LLC· 2024
Adriaan van Rossum: The developer taking on Google Analytics
Interviewfunemployed· 2021
Founder story – Why Adriaan decided to create his own Google Analytics alternative
PodcastDaniliants Ventures· 2020
Interviews & press
- Can you collect analytics without user consent? Interview with Iron Brands
Didomi · Interview · 2025
- Code Story
Code Story · Podcast · 2023
- Adriaan van Rossum: The developer taking on Google Analytics
Funemployed · Podcast · 2021
- Why Adriaan decided to create his own Google Analytics alternative
Founder Story · Podcast · 2020
Revenue
Adriaan van Rossum has publicly reported Simple Analytics $50K+ MRR, UniHosted $15K+ MRR (self-reported) (as of 2026-10). Source
Timeline
- 2018 — Founded Simple Analytics in Amsterdam.
- 2023 — Co-founded UniHosted with Iron Brands.
How Adriaan builds
- Analytics should respect visitor privacy by default.
- Be transparent about the business, including revenue.
Adriaan van Rossum FAQ
Who founded Simple Analytics?
Simple Analytics was founded in Amsterdam in 2018 by Dutch developer Adriaan van Rossum, who runs it with Iron Brands.
How much does Simple Analytics make?
Adriaan's X bio lists Simple Analytics at more than $50K MRR and UniHosted at more than $15K MRR.
Similar indie makers
Marc Lou
@marclou Indonesia414K followers
French solopreneur from Bali behind TrustMRR, DataFast, ShipFast and 30+ startups
TrustMRR, DataFast, CodeFast +7$98K/mo
Josh Pigford
@Shpigford76K followers
Serial dabbler who built and sold Baremetrics for $4M, now shipping AI products
Baremetrics, Maybe, Knockoff +5
Monica Lent
@monicalent Germany24K followers
Technical co-founder of Affilimate and creator of Blogging for Devs
Affilimate, Blogging for Devs, BFD Trends +1
Uku Täht
@ukutaht Estonia3.4K followers
Creator of Plausible, the open source and privacy-first Google Analytics alternative
Plausible Analytics$1M+ ARR
Jack Ellis
@JackEllis Canada36K followers
Software engineer and sole owner of Fathom, the privacy-first Google Analytics alternative
Fathom Analytics, Serverless Laravel, SingleStore for Laravel
Navin Peiris
@navinpeiris Sri Lanka2.3K followers
Colombo-based Elixir developer bootstrapping WallStRank and imgDeliver; exited from inkl
WallStRank, imgDeliver, phoenix-diff +2