The Attention Playbook revenue · 2026
How much does The Attention Playbook make?
The Attention Playbook makes $45K/mo, according to figures self-reported by its maker Rob Hallam (undated figure; profile last checked 2026-11-04).
How much does Rob Hallam make?
The Attention Playbook is one of 7 products by Rob Hallam.
Rob Hallam reports $22K MRR (SuperX, verified) as of 2026-10 as their current revenue (≈ $22K/month) — trustmrr.com.
- How much does SuperX make?$22K MRR
- How much does Can I Vibecode It? make?$13K/mo
- How much does Liftoff make?$38K total
Other products without public revenue: My First Dollar, Indiedex, PentestList.
The Attention Playbook vs other educators & course creators products by revenue
The Attention Playbook ranks #4 of 7 educators & course creators products with a comparable public revenue figure (median $45K/month).
| # | Product | Reported | ≈ / month | Basis |
|---|---|---|---|---|
| 1 | $82K MRR (TrustMRR)TrustMRR ↗ | $82K | monthly | |
| 2 | $56K MRRTrustMRR ↗ | $56K | monthly | |
| 3 | ~$600K in 2020 | $50K | calendar-year revenue ÷ 12 | |
| 4 | $45K/mo | $45K | monthly | |
| 5 | $12K MRR | $12K | monthly | |
| 6 | $4K/moTrustMRR ↗ | $4K | monthly | |
| 7 | $2K/mo | $2K | monthly |
Also reporting revenue in educators & course creators, in a form that can't be ranked monthly: High Impact Writing: ~$349K gross (reported 2024); Ansible for DevOps: $300K+ lifetime (2023); iCodeThis: ~$118K lifetime (self-reported); WebVeda: ₹100 crore+ lifetime course sales (self-reported, 2026); Write of Passage: a couple million dollars a year (2021); Algomax: verified on TrustMRR; DevBrain: verified on TrustMRR; Mockly English: verified on TrustMRR; Think Again: verified on TrustMRR.
More about The Attention Playbook and Rob Hallam
Compare Rob Hallam with Nathan Barry, Jacky Chou, Damon Chen, John Rush, Joel Gascoigne or Corey Haines.
Revenue figures on IndieMakerList are self-reported by makers or taken from their public posts and interviews, and are not independently verified. We never estimate revenue that hasn't been reported; monthly values are only shown where the reported figure can be converted arithmetically (for example ARR ÷ 12).
The Attention Playbook revenue FAQ
How much does The Attention Playbook make?
The Attention Playbook makes $45K/mo, according to figures self-reported by its maker Rob Hallam (undated figure; profile last checked 2026-11-04).
Is The Attention Playbook's revenue verified?
No. The $45K/mo figure is self-reported by Rob Hallam and is not independently verified by IndieMakerList. The Attention Playbook does not have a TrustMRR page we know of.
How much does Rob Hallam make in total?
Rob Hallam reports $22K MRR (SuperX, verified) as of 2026-10 as their current revenue (about $22K per month). Besides The Attention Playbook, Rob Hallam has built 6 other products, 3 of which also report revenue.
How does The Attention Playbook compare with other educators & course creators products?
The Attention Playbook ranks #4 of 7 educators & course creators products on IndieMakerList with a comparable public revenue figure, at about $45K per month. The median among them is $45K per month, and the top earner is Codédex at about $82K per month.
Who owns The Attention Playbook?
The Attention Playbook was built by Rob Hallam and launched in 2026.