Buffer
buffer.com
Social media scheduling, publishing and analytics tool for small businesses and creators.
diff ~/p/joel-gascoigne ~/p/rob-hallam
Joel Gascoigne vs Rob Hallam
Products, revenue & stack compared side by side.
Founder and CEO of Buffer, the profitable, fully remote social media tool
@joelgascoigne United States
Joel Gascoigne vs Rob Hallam at a glance
Both Joel Gascoigne and Rob Hallam are bootstrapped and build in public. They overlap in SaaS Founders and Marketing & SEO Tools. Joel is based in United States, Rob in Da Nang, Vietnam. Joel Gascoigne has 2 products listed on IndieMakerList vs Rob Hallam's 5. On revenue, Joel self-reports $22.4M ARR (as of 2025-05) and Rob $22K MRR (SuperX, verified) (as of 2026-10). On X, Joel has about 72K followers and Rob about 67K.
Side-by-side comparison
- Based in
- Joel Gascoigne: United States
- Rob Hallam: Da Nang, Vietnam
- Started
- Joel Gascoigne: 2010 (16 yrs indie)
- Rob Hallam: —
- Revenue (self-reported)
- Joel Gascoigne: $22.4M ARRself-reported, as of 2025-05 · source for Joel Gascoigne's revenue
- Rob Hallam: $22K MRR (SuperX, verified)self-reported, as of 2026-10 · source for Rob Hallam's revenue
- Products listed
- Joel Gascoigne: 2
- Rob Hallam: 5
- Product status
- Joel Gascoigne: 1 active · 1 shut down
- Rob Hallam: 5 active
- X followers
- Joel Gascoigne: 72K
- Rob Hallam: 67K
- Categories
- Joel Gascoigne: SaaS FoundersMarketing & SEO Tools
- Rob Hallam: Marketing & SEO ToolsSaaS FoundersEducators & Course CreatorsDigital Nomads
- Style
- Joel Gascoigne: bootstrappedbuilds in public
- Rob Hallam: bootstrappedbuilds in publicserial maker
- Courses & resources
- Joel Gascoigne: 1
- Rob Hallam: 2
Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.
Top products
Free image-for-social-media tool from Buffer, shut down in 2024.
SuperX
superx.so
X growth tool with AI content, scheduling, engagement tools and analytics.
$22K MRRTrustMRR ↗
The Attention Playbook
theattentionplaybook.com
Course on getting seen on X as a founder and turning attention into customers.
Can I Vibecode It?
canivibecodeit.com
Scoreboard of which apps AI can rebuild and which moats hold.
Liftoff
liftoff.so
Studio that builds MVPs for founders in two to four weeks.
Tech stack
No tools in common in their publicly listed stacks. See the indie maker tech stack.
No stack shared publicly.
No stack shared publicly.
How they build
- Default to transparency, including salaries, revenue and equity.
- Build a long-term, independent, profitable company instead of chasing venture-scale outcomes.
- Run the company fully remote and give the team time back, as with the four-day week.
- Report to shareholders openly every month, the way public companies do.
- Build in public; most posts should not be sales pitches.
- Reverse-engineer what already works on a platform.
- Keep shipping after failures.
Learn from Joel and Rob
- [newsletter] Buffer shareholder updates
- [course] The Attention Playbook
- [newsletter] My First Dollar
Joel Gascoigne vs Rob Hallam FAQ
Who makes more money, Joel Gascoigne or Rob Hallam?
Joel Gascoigne self-reports $22.4M ARR (as of 2025-05) and Rob Hallam self-reports $22K MRR (SuperX, verified) (as of 2026-10). By these self-reported figures, Joel Gascoigne's reported monthly revenue is higher. Figures are unaudited and may cover different periods or businesses, so treat them as rough indicators.
Who has built more products, Joel Gascoigne or Rob Hallam?
Joel Gascoigne has 2 products listed (Buffer and Pablo); Rob Hallam has 5 products listed (including SuperX, The Attention Playbook and Can I Vibecode It?).
Where are Joel Gascoigne and Rob Hallam based?
Joel Gascoigne: United States. Rob Hallam: Da Nang, Vietnam.
Who has been an indie maker longer, Joel Gascoigne or Rob Hallam?
Joel Gascoigne started in 2010 (16 years indie); Rob Hallam's start year isn't listed.
Are Joel Gascoigne and Rob Hallam bootstrapped?
Yes, both are listed as bootstrapped founders on IndieMakerList.
Full profiles
Read the full story, timeline and links on Joel Gascoigne's profile and Rob Hallam's profile.
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