diff ~/p/joel-gascoigne ~/p/nathan-barry

Joel Gascoigne vs Nathan Barry

Products, revenue & stack compared side by side.

Joel Gascoigne

Founder and CEO of Buffer, the profitable, fully remote social media tool

@joelgascoigne United States

Nathan Barry

Founder and CEO of Kit (formerly ConvertKit), bootstrapped to $45M+ ARR

@nathanbarry United States

Joel Gascoigne vs Nathan Barry at a glance

Both Joel Gascoigne and Nathan Barry are bootstrapped and build in public. They overlap in SaaS Founders and Marketing & SEO Tools. Joel is based in United States, Nathan in Boise, United States. Joel started in 2010 and Nathan in 2012. Joel Gascoigne has 2 products listed on IndieMakerList vs Nathan Barry's 1. On revenue, Joel self-reports $22.4M ARR (as of 2025-05) and Nathan $45M+ ARR (Kit) (as of 2026). On X, Joel has about 72K followers and Nathan about 152K.

Side-by-side comparison

Based in: Joel Gascoigne: United States; Nathan Barry: Boise, United States
Started: Joel Gascoigne: 2010 (16 yrs indie); Nathan Barry: 2012 (14 yrs indie)
Revenue (self-reported): Joel Gascoigne: $22.4M ARRself-reported, as of 2025-05 · source for Joel Gascoigne's revenue; Nathan Barry: $45M+ ARR (Kit)self-reported, as of 2026 · source for Nathan Barry's revenue
Products listed: Joel Gascoigne: 2; Nathan Barry: 1
Product status: Joel Gascoigne: 1 active · 1 shut down; Nathan Barry: 1 active
X followers: Joel Gascoigne: 72K; Nathan Barry: 152K
Categories: Joel Gascoigne: SaaS Founders Marketing & SEO Tools; Nathan Barry: SaaS Founders Marketing & SEO Tools Creators & Writers Educators & Course Creators
Style: Joel Gascoigne: bootstrappedbuilds in public; Nathan Barry: bootstrappedbuilds in public
Courses & resources: Joel Gascoigne: 1; Nathan Barry: 5

Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.

Tech stack

No tools in common in their publicly listed stacks. See the indie maker tech stack.

Joel Gascoigne

No stack shared publicly.

Nathan Barry

No stack shared publicly.

How they build

Joel Gascoigne

Default to transparency, including salaries, revenue and equity.
Build a long-term, independent, profitable company instead of chasing venture-scale outcomes.
Run the company fully remote and give the team time back, as with the four-day week.
Report to shareholders openly every month, the way public companies do.

Nathan Barry

Teach everything you know and work in public.
Pick a narrow niche first, then expand once you win it.
Direct sales and concierge onboarding can unlock early SaaS growth.
Stay independent so you answer only to customers.
Consistent creation compounds into authority over time.

Learn from Joel and Nathan

Joel Gascoigne

[newsletter] Buffer shareholder updates

Nathan Barry

Joel Gascoigne vs Nathan Barry FAQ

Who makes more money, Joel Gascoigne or Nathan Barry?

Joel Gascoigne self-reports $22.4M ARR (as of 2025-05) and Nathan Barry self-reports $45M+ ARR (Kit) (as of 2026). By these self-reported figures, Nathan Barry's reported monthly revenue is higher. Figures are unaudited and may cover different periods or businesses, so treat them as rough indicators.