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Amy Hoy vs Nathan Barry

Products, revenue & stack compared side by side.

Amy Hoy avatar

Amy Hoy

Co-founder of Noko (Freckle) and Stacking the Bricks, creator of 30x500 and Sales Safari

Nathan Barry avatar

Nathan Barry

Founder of Kit (ConvertKit), bootstrapped from a failing side project to $1M+ MRR

Amy Hoy vs Nathan Barry at a glance

Both Amy Hoy and Nathan Barry are bootstrapped and build in public. They overlap in Educators & Course Creators, SaaS Founders and Creators & Writers. Amy is based in Tucson, United States, Nathan in Boise, United States. Amy started in 2008 and Nathan in 2012. Amy Hoy has 3 products listed on IndieMakerList vs Nathan Barry's 1. Nathan self-reports $1.19M MRR (ConvertKit) (as of 2019); Amy hasn't shared a revenue figure publicly. On X, Amy has about 23K followers and Nathan about 152K.

Side-by-side comparison

Based in
Amy Hoy: Tucson, United States
Nathan Barry: Boise, United States
Started
Amy Hoy: 2008 (18 yrs indie)
Nathan Barry: 2012 (14 yrs indie)
Revenue (self-reported)
Amy Hoy: Not public
Nathan Barry: $1.19M MRR (ConvertKit)self-reported, as of 2019 · source for Nathan Barry's revenue
Products listed
Amy Hoy: 3
Nathan Barry: 1
Product status
Amy Hoy: 3 active
Nathan Barry: 1 active
X followers
Amy Hoy: 23K
Nathan Barry: 152K
Style
Amy Hoy: duobootstrappedbuilds in public
Nathan Barry: bootstrappedbuilds in public
Courses & resources
Amy Hoy: 6
Nathan Barry: 4

Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.

Top products

Amy Hoy avatarAmy Hoy

Friendly online time tracking and invoicing for freelancers and teams, co-founded with Thomas Fuchs.

~$190K/yr run rate about tw…
3

30x500

30x500.com

Flagship course with Alex Hillman teaching how to research an audience with Sales Safari and build products that sell.

Stacking the Bricks logo

Stacking the Bricks

stackingthebricks.com

Articles, podcast and products about building a business one small win at a time, run with Alex Hillman.

Nathan Barry avatarNathan Barry

Email marketing and commerce platform built for creators, with visual automations, landing pages and paid newsletters.

$1.19M MRR

Tech stack

No tools in common in their publicly listed stacks. See the indie maker tech stack.

Amy Hoy avatarAmy Hoy

No stack shared publicly.

Nathan Barry avatarNathan Barry

No stack shared publicly.

How they build

Amy Hoy avatarAmy Hoy

  • Start with the audience and their pain, not with your idea — research before you build.
  • Sales Safari: observe where people already complain online to find products worth making.
  • Ship one really good thing early instead of waiting for a complete product.
  • Pick a product that fits your life and constraints, such as no support staff.
  • Stack small wins (bricks) rather than betting everything on one big launch.

Nathan Barry avatarNathan Barry

  • Teach everything you know and work in public.
  • Pick a narrow niche first, then expand once you win it.
  • Direct sales and concierge onboarding can unlock early SaaS growth.
  • Stay independent so you answer only to customers.
  • Consistent creation compounds into authority over time.

Learn from Amy and Nathan

Amy Hoy vs Nathan Barry FAQ

Who makes more money, Amy Hoy or Nathan Barry?

Nathan Barry self-reports $1.19M MRR (ConvertKit) (as of 2019). Amy Hoy's revenue is not public, so a direct comparison isn't possible.

Who has built more products, Amy Hoy or Nathan Barry?

Amy Hoy has 3 products listed (Noko (formerly Freckle), 30x500 and Stacking the Bricks); Nathan Barry has 1 product listed (Kit (formerly ConvertKit)).

Where are Amy Hoy and Nathan Barry based?

Amy Hoy: Tucson, United States. Nathan Barry: Boise, United States.

Who has been an indie maker longer, Amy Hoy or Nathan Barry?

Amy Hoy started in 2008 (18 years indie); Nathan Barry started in 2012 (14 years indie).

Are Amy Hoy and Nathan Barry bootstrapped?

Yes, both are listed as bootstrapped founders on IndieMakerList.

Full profiles

Read the full story, timeline and links on Amy Hoy's profile and Nathan Barry's profile.

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