Noko (formerly Freckle)
nokotime.com
Friendly online time tracking and invoicing for freelancers and teams, co-founded with Thomas Fuchs.
~$190K/yr run rate about tw…
diff ~/p/amy-hoy ~/p/jason-fried
Amy Hoy vs Jason Fried
Products, revenue & stack compared side by side.
Co-founder of Noko (Freckle) and Stacking the Bricks, creator of 30x500 and Sales Safari
@amyhoy United States
Amy Hoy vs Jason Fried at a glance
Both Amy Hoy and Jason Fried are bootstrapped. They overlap in Educators & Course Creators, SaaS Founders and Productivity Tools. Amy is based in Tucson, United States, Jason in Chicago, United States. Amy started in 2008 and Jason in 1999. Amy Hoy has 3 products listed on IndieMakerList vs Jason Fried's 3. On X, Amy has about 23K followers and Jason about 5.3M.
Side-by-side comparison
- Based in
- Amy Hoy: Tucson, United States
- Jason Fried: Chicago, United States
- Started
- Amy Hoy: 2008 (18 yrs indie)
- Jason Fried: 1999 (27 yrs indie)
- Revenue (self-reported)
- Amy Hoy: Not public
- Jason Fried: Not public
- Products listed
- Amy Hoy: 3
- Jason Fried: 3
- Product status
- Amy Hoy: 3 active
- Jason Fried: 3 active
- X followers
- Amy Hoy: 23K
- Jason Fried: 5.3M
- Categories
- Amy Hoy: Educators & Course CreatorsSaaS FoundersProductivity ToolsCreators & Writers
- Jason Fried: SaaS FoundersProductivity ToolsEducators & Course Creators
- Style
- Amy Hoy: duobootstrappedbuilds in public
- Jason Fried: duobootstrapped
- Courses & resources
- Amy Hoy: 6
- Jason Fried: 4
Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.
Top products
3
30x500
30x500.com
Flagship course with Alex Hillman teaching how to research an audience with Sales Safari and build products that sell.
Stacking the Bricks
stackingthebricks.com
Articles, podcast and products about building a business one small win at a time, run with Alex Hillman.
Tech stack
No tools in common in their publicly listed stacks. See the indie maker tech stack.
No stack shared publicly.
Ruby on Rails
How they build
- Start with the audience and their pain, not with your idea — research before you build.
- Sales Safari: observe where people already complain online to find products worth making.
- Ship one really good thing early instead of waiting for a complete product.
- Pick a product that fits your life and constraints, such as no support staff.
- Stack small wins (bricks) rather than betting everything on one big launch.
- Stay small, profitable and independent instead of chasing growth at all costs.
- Calm work beats long hours and constant urgency.
- Build less, and make what you build simpler.
- Run one company for the long haul rather than flipping startups.
Learn from Amy and Jason
- [course] 30x500 Academy
- [book] Just F*cking Ship
- [book] The Tiny MBA
- [course] Sales Safari 101
- [course] Ship in Six · Free
- [podcast] Stacking the Bricks podcast
- [book] Rework
- [book] It Doesn't Have to Be Crazy at Work
- [book] Getting Real
- [newsletter] Jason Fried on HEY World
Amy Hoy vs Jason Fried FAQ
Who makes more money, Amy Hoy or Jason Fried?
Neither Amy Hoy nor Jason Fried has publicly reported a revenue figure that IndieMakerList tracks, so it's not public.
Who has built more products, Amy Hoy or Jason Fried?
Amy Hoy has 3 products listed (Noko (formerly Freckle), 30x500 and Stacking the Bricks); Jason Fried has 3 products listed (Basecamp, HEY and ONCE).
What tech stack do Amy Hoy and Jason Fried use?
Amy Hoy hasn't shared a stack. Jason Fried uses Ruby on Rails. They don't list any tools in common.
Where are Amy Hoy and Jason Fried based?
Amy Hoy: Tucson, United States. Jason Fried: Chicago, United States.
Who has been an indie maker longer, Amy Hoy or Jason Fried?
Amy Hoy started in 2008 (18 years indie); Jason Fried started in 1999 (27 years indie).
Are Amy Hoy and Jason Fried bootstrapped?
Yes, both are listed as bootstrapped founders on IndieMakerList.
Full profiles
Read the full story, timeline and links on Amy Hoy's profile and Jason Fried's profile.
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