Noko (formerly Freckle)
nokotime.com
Friendly online time tracking and invoicing for freelancers and teams, co-founded with Thomas Fuchs.
~$190K/yr run rate about tw…
diff ~/p/amy-hoy ~/p/justin-jackson
Amy Hoy vs Justin Jackson
Products, revenue & stack compared side by side.
Co-founder of Noko (Freckle) and Stacking the Bricks, creator of 30x500 and Sales Safari
@amyhoy United States
Co-founder and CEO of Transistor.fm, the bootstrapped 'calm company' for podcast hosting
@mijustin Canada
Amy Hoy vs Justin Jackson at a glance
Both Amy Hoy and Justin Jackson are bootstrapped and build in public. They overlap in Educators & Course Creators, SaaS Founders and Creators & Writers. Amy is based in Tucson, United States, Justin in Vernon, Canada. Amy started in 2008 and Justin in 2013. Amy Hoy has 3 products listed on IndieMakerList vs Justin Jackson's 5. Justin has sold 1 product. On X, Amy has about 23K followers and Justin about 38K.
Side-by-side comparison
- Based in
- Amy Hoy: Tucson, United States
- Justin Jackson: Vernon, Canada
- Started
- Amy Hoy: 2008 (18 yrs indie)
- Justin Jackson: 2013 (13 yrs indie)
- Revenue (self-reported)
- Amy Hoy: Not public
- Justin Jackson: Not public
- Products listed
- Amy Hoy: 3
- Justin Jackson: 5
- Product status
- Amy Hoy: 3 active
- Justin Jackson: 4 active · 1 acquired
- X followers
- Amy Hoy: 23K
- Justin Jackson: 38K
- Categories
- Amy Hoy: Educators & Course CreatorsSaaS FoundersProductivity ToolsCreators & Writers
- Justin Jackson: SaaS FoundersCreators & WritersEducators & Course CreatorsCommunity Builders
- Style
- Amy Hoy: duobootstrappedbuilds in public
- Justin Jackson: duobootstrappedbuilds in publicexited
- Courses & resources
- Amy Hoy: 6
- Justin Jackson: 6
Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.
Top products
3
30x500
30x500.com
Flagship course with Alex Hillman teaching how to research an audience with Sales Safari and build products that sell.
Stacking the Bricks
stackingthebricks.com
Articles, podcast and products about building a business one small win at a time, run with Alex Hillman.
Transistor.fm
transistor.fm
Podcast hosting and analytics platform for indie podcasters, businesses and private podcasts, co-founded with Jon Buda.
M
MegaMaker
megamaker.co
Community and resources for bootstrappers and indie makers, running since 2013.
Marketing for Developers
devmarketing.xyz
Book and course teaching programmers how to launch and market their products.
M
Meeps
meeps.app
Platform for membership sites, built in collaboration with Josh Anderton.
Tech stack
No tools in common in their publicly listed stacks. See the indie maker tech stack.
No stack shared publicly.
No stack shared publicly.
How they build
- Start with the audience and their pain, not with your idea — research before you build.
- Sales Safari: observe where people already complain online to find products worth making.
- Ship one really good thing early instead of waiting for a complete product.
- Pick a product that fits your life and constraints, such as no support staff.
- Stack small wins (bricks) rather than betting everything on one big launch.
- Build a calm company: profitable, purposeful and good to customers and team.
- Sometimes say no to big customers whose demands would pull you away from your core users.
- Market to a big enough audience — tiny niches can cap a product's potential.
- Share the journey openly; transparency builds trust and an audience.
- Great customer support is a growth engine, not a cost center.
Learn from Amy and Justin
- [course] 30x500 Academy
- [book] Just F*cking Ship
- [book] The Tiny MBA
- [course] Sales Safari 101
- [course] Ship in Six · Free
- [podcast] Stacking the Bricks podcast
- [podcast] Build Your SaaS
- [course] Marketing for Developers
- [book] Jolt: surprising marketing tactics for product people
- [community] MegaMaker
- [podcast] Build & Launch
- [newsletter] Justin Jackson's newsletter
Amy Hoy vs Justin Jackson FAQ
Who makes more money, Amy Hoy or Justin Jackson?
Neither Amy Hoy nor Justin Jackson has publicly reported a revenue figure that IndieMakerList tracks, so it's not public.
Who has built more products, Amy Hoy or Justin Jackson?
Amy Hoy has 3 products listed (Noko (formerly Freckle), 30x500 and Stacking the Bricks); Justin Jackson has 5 products listed (including Transistor.fm, MegaMaker and Marketing for Developers).
Where are Amy Hoy and Justin Jackson based?
Amy Hoy: Tucson, United States. Justin Jackson: Vernon, Canada.
Who has been an indie maker longer, Amy Hoy or Justin Jackson?
Amy Hoy started in 2008 (18 years indie); Justin Jackson started in 2013 (13 years indie).
Are Amy Hoy and Justin Jackson bootstrapped?
Yes, both are listed as bootstrapped founders on IndieMakerList.
Full profiles
Read the full story, timeline and links on Amy Hoy's profile and Justin Jackson's profile.
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