diff ~/p/amy-hoy ~/p/thomas-frank

Amy Hoy vs Thomas Frank

Products, revenue & stack compared side by side.

Amy Hoy

Co-founder of Noko (Freckle) and Stacking the Bricks, creator of 30x500 and Sales Safari

@amyhoy United States

Thomas Frank

Productivity YouTuber behind Ultimate Brain, Notion tutorials and the Flylighter clipper

@TomFrankly United States

Amy Hoy vs Thomas Frank at a glance

Both Amy Hoy and Thomas Frank are bootstrapped and build in public. They overlap in Educators & Course Creators, Productivity Tools and Creators & Writers. Amy is based in Tucson, United States, Thomas in Des Moines, United States. Amy started in 2008 and Thomas in 2010. Amy Hoy has 3 products listed on IndieMakerList vs Thomas Frank's 5. Thomas self-reports $1M in Notion template sales (2022); Amy hasn't shared a revenue figure publicly. On X, Amy has about 23K followers and Thomas about 145K.

Side-by-side comparison

Based in: Amy Hoy: Tucson, United States; Thomas Frank: Des Moines, United States
Started: Amy Hoy: 2008 (18 yrs indie); Thomas Frank: 2010 (16 yrs indie)
Revenue (self-reported): Amy Hoy: Not public; Thomas Frank: $1M in Notion template sales (2022)self-reported, as of 2022 · source for Thomas Frank's revenue
Products listed: Amy Hoy: 3; Thomas Frank: 5
Product status: Amy Hoy: 3 active; Thomas Frank: 5 active
X followers: Amy Hoy: 23K; Thomas Frank: 145K
Categories: Amy Hoy: Educators & Course Creators SaaS Founders Productivity Tools Creators & Writers; Thomas Frank: Creators & Writers Productivity Tools Educators & Course Creators Browser Extension Makers
Style: Amy Hoy: duobootstrappedbuilds in public; Thomas Frank: bootstrappedbuilds in public
Courses & resources: Amy Hoy: 6; Thomas Frank: 5

Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.

Tech stack

No tools in common in their publicly listed stacks. See the indie maker tech stack.

Amy Hoy

No stack shared publicly.

Thomas Frank

NotionLemon SqueezyCirclePipedreamJavaScript

How they build

Amy Hoy

Start with the audience and their pain, not with your idea — research before you build.
Sales Safari: observe where people already complain online to find products worth making.
Ship one really good thing early instead of waiting for a complete product.
Pick a product that fits your life and constraints, such as no support staff.
Stack small wins (bricks) rather than betting everything on one big launch.

Thomas Frank

Aim to get slightly better at a skill with every new project.
Create things of value and also show up in the community around them.
A smaller, focused audience can earn more than a huge general one.
Treat Notion as a toolkit for building your own productivity systems.
Give away genuinely useful free education alongside paid products.

Learn from Amy and Thomas

Amy Hoy

Thomas Frank

[youtube] Thomas Frank
[course] Notion Fundamentals · Free
[book] 10 Steps to Earning Awesome Grades · Free (digital)
[podcast] The Inforium
[template] Free Notion templates · Free

Amy Hoy vs Thomas Frank FAQ

Who makes more money, Amy Hoy or Thomas Frank?

Thomas Frank self-reports $1M in Notion template sales (2022). Amy Hoy's revenue is not public, so a direct comparison isn't possible.

Who has built more products, Amy Hoy or Thomas Frank?

Amy Hoy has 3 products listed (Noko (formerly Freckle), 30x500 and Stacking the Bricks); Thomas Frank has 5 products listed (including Ultimate Brain, Creator's Companion and Flylighter).