Utility-first CSS framework for building custom designs directly in your markup, installed 110M+ times per week.
Adam Wathan
Creator of Tailwind CSS who built a multi-million-dollar business on open source
About Adam Wathan
Adam Wathan is the creator of Tailwind CSS, the utility-first CSS framework that grew from a stylesheet he copied between side projects into one of the most widely used tools on the web, now installed more than 110 million times a week. He open-sourced it in 2017 after viewers of his live-streamed SaaS work kept asking what CSS framework he was using; the SaaS was abandoned, but the framework became the business.
Before Tailwind, Wathan was a well-known figure in the Laravel community, selling self-published books and courses such as Refactoring to Collections and Test-Driven Laravel and hosting the Full Stack Radio podcast. With designer Steve Schoger he wrote Refactoring UI in 2018, a design book for developers that became a perennial seller, then launched Tailwind UI in February 2020 โ it made about $400K on day one and approached $2M within five months. The company, renamed Tailwind Labs, also created Headless UI, Heroicons, Tailwind Play and later Tailwind Plus.
In January 2026 Wathan disclosed that, despite Tailwind usage growing, AI-driven drops in documentation traffic had cut revenue by close to 80% and forced the team to lay off most of its engineers. In September 2026 he announced that Tailwind Labs was joining Shopify to give the framework a stable long-term home, keeping all open source MIT-licensed and closing new sign-ups for its commercial products.
Products by Adam Wathan
Premium library of professionally designed Tailwind components, templates and UI kits.
Refactoring UI
refactoringui.com
Design book and video course for developers, co-written with Steve Schoger.
Headless UI
headlessui.com
Unstyled, fully accessible UI components designed to pair with Tailwind CSS.
Heroicons
heroicons.com
Free, MIT-licensed SVG icon set made by the Tailwind Labs team.
Collection of task-oriented prompts and workflows for building good-looking UIs with AI.
Test-Driven Laravel
testdrivenlaravel.com
Video course on building a real Laravel application test-first.
Builds indie alternatives to:Font Awesome
Revenue
Adam Wathan has publicly reported Mid-seven figures/yr (2020) (as of 2020). Source
Exit story
Tailwind CSS
โ Shopify ยท 2026
Wathan said joining Shopify gives Tailwind CSS a stable long-term home where it will keep being actively maintained, and lets the team build the framework in service of a large real-world product. Earlier in 2026 he had said AI tools had cut revenue by nearly 80% even as usage grew.
by Adam Wathan & Steve Schoger
- Revenue (monthly, log scale)
- First product
- Exit
- Launch / milestone
- Started 2016
- 2017First product: Open-sourced Tailwind CSS after live-stream viewers keptโฆ
- 2018Launch: Released the Refactoring UI book with Steve Schoger
- 2020Revenue: Tailwind UI: ~$2M in its first five monthsโ $400K/mo
- 2020Launch: Renamed the company Tailwind Labs
- 2026Milestone: Revenue down ~80%; most of the team laid off
- 2026Exit: Tailwind Labs joins Shopify
Timeline
- 2017 โ Open-sourced Tailwind CSS after live-stream viewers kept asking about his CSS.
- 2018 โ Released the Refactoring UI book with Steve Schoger.
- 2020 โ Launched Tailwind UI, making about $400K on day one and nearly $2M within five months.
- 2020 โ Renamed the company Tailwind Labs, grew the team and shipped Tailwind CSS v2.0, Headless UI and Heroicons.
- 2026 โ Disclosed in January that revenue had fallen close to 80% due to AI and most of the engineering team was laid off.
- 2026 โ Announced in September that Tailwind Labs is joining Shopify, with Tailwind staying MIT-licensed.
How Adam builds
- Build tools for your own projects first โ Tailwind started as stylesheets reused between side projects.
- Give away a great open-source product and sell premium resources around it.
- Teach in public with books, courses, podcasts and live streams to build an audience.
- Be candid about the business, including the hard parts.
Learn from Adam Wathan
Refactoring UI
Practical design tactics for developers, with video tutorials, component gallery and color palettes.
by Adam Wathan
Refactoring to Collections
Book on replacing loops with collection pipelines in PHP.
by Adam Wathan
Test-Driven Laravel
Course on building Laravel apps using test-driven development.
by Adam Wathan
Full Stack Radio
Podcast for developers about building great software products.
by Adam Wathan
Tailwind Labs on YouTube
Tutorials and screencasts on Tailwind CSS and UI development.
by Adam Wathan
Adam Wathan vs Caleb Porzio
Adam Wathan vs Irsyad A. Panjaitan
Adam Wathan vs Steve Schoger
Adam Wathan vs Julia Evans
Adam Wathan vs Brett Williams
Adam Wathan vs Matt Pocock
Adam Wathan FAQ
Who is Adam Wathan?
Adam Wathan is the creator of Tailwind CSS, co-author of Refactoring UI and founder of Tailwind Labs, which joined Shopify in 2026.
How much money did Tailwind make?
In 2020 Wathan wrote that Tailwind UI made about $400K on its first day and nearly $2M in five months, with the business running at mid-seven figures per year; in 2026 he said revenue had fallen close to 80% from its peak.
Did Shopify acquire Tailwind?
In September 2026 Wathan announced Tailwind Labs is joining Shopify. Tailwind CSS and the other open-source projects stay MIT-licensed, and new sign-ups for commercial products like Tailwind Plus were closed.
What is Refactoring UI?
Refactoring UI is a design book and video course for developers by Adam Wathan and Steve Schoger, first released in 2018, priced from $99.
Similar indie makers
Irsyad A. Panjaitan
@irsyad Indonesia
Design engineer behind Intent UI (formerly justd), an open-source React component library
Intent UI, Intent UI Design, Intent UI Icons +1
Steve Schoger
@steveschoger Canada128K followers
Designer behind Refactoring UI, Heroicons and Tailwind's look, now at Shopify
Refactoring UI, Tailwind Plus (formerly Tailwind UI), Heroicons +1
Matt Pocock
@mattpocockuk United Kingdom368K followers
TypeScript and AI engineering educator behind Total TypeScript and AI Hero
AI Hero, Total TypeScript, ts-reset +3
Caleb Porzio
@calebporzio United States53K followers
Creator of Livewire, Alpine.js and Flux UI, funded by sponsors and component sales
Livewire, Alpine.js, Flux +2$112K/yr from GitHub Sponsoโฆ
Julia Evans
@b0rk Canada192K followers
Montreal developer behind Wizard Zines, illustrated guides to computing fundamentals
Wizard Zines, Mess With DNS, Memory Spy +2$101,558 in 2018
Brad Traversy
@traversymedia United States361K followers
Web dev educator behind Traversy Media, plus a public lab of indie dev tools
Traversy Media, DevSheets, WebUtils +4