SignWell
signwell.com
Simple, affordable electronic signature software for businesses, with an API and AI chat integrations.
Several million ARR
Ruben Gamez
Bootstrapped founder of SignWell e-signatures and Bidsketch proposals
@earthlingworks Portland, United States6.1K followersSeveral million ARRSaaS FoundersProductivity Tools
About Ruben Gamez
Ruben Gamez is a Portland-based software founder who has bootstrapped two SaaS companies over more than fifteen years. He started Bidsketch, proposal software for freelancers and agencies, as a one-person side project in 2009 and quit his job to run it full time in 2010.
Bidsketch customers kept complaining about expensive and clunky e-signature tools, so Ruben built a signing feature called Docsketch, which grew into a standalone product and was rebranded as SignWell in 2019. SignWell offers simple, affordable electronic signatures and has since grown to several million dollars in annual recurring revenue with a very small team, competing in a crowded market dominated by large players.
Ruben is a long-time member of the bootstrapper community, has appeared on podcasts such as SaaS Club, and writes about SaaS marketing, SEO and positioning on his personal blog, Extends Logic.
Products by Ruben Gamez
Bidsketch
bidsketch.com
Proposal software that helps freelancers and agencies create client proposals quickly.
Revenue
Ruben Gamez has publicly reported Several million ARR (SignWell) (as of 2024). Source
- Revenue (monthly, log scale)
- First product
- Went full time
- Launch / milestone
- Started 2009
- 2009First product: Launched Bidsketch as a solo side project
- 2010Revenue: Bidsketch hit $1K MRR ~3 months out of beta≈ $1K/mo extendslogic.com
- 2011Went full time: Quit his job for Bidsketch
- 2011Revenue: Over $10K MRR by year end (~3x Dec 2010)≈ $10K/mo extendslogic.com
- 2019Milestone: Rebranded the Docsketch e-signature product as SignWell
- 2024Revenue: Revenue ≈ $200K/month (self-reported)≈ $200K/mo signwell.com
Timeline
- 2009 — Launched Bidsketch as a solo side project.
- 2010 — Reached $1K MRR about three months after leaving beta (February 2010).
- 2011 — Quit his job to work on Bidsketch full time.
- 2019 — Rebranded the Docsketch e-signature product as SignWell.
How Ruben builds
- Find your next product in your current customers' complaints.
- A simpler, cheaper option can win a foothold in a crowded market.
- Bootstrap and keep the team small.
Learn from Ruben Gamez
[newsletter]
Extends Logic
Ruben's personal blog on growing bootstrapped SaaS.
by Ruben Gamez
[podcast]
SaaS Club: Ruben Gamez of Bidsketch
Interview on growing Bidsketch.
by Ruben Gamez
Ruben Gamez FAQ
Who founded SignWell?
SignWell was founded by Ruben Gamez, who also founded the proposal software Bidsketch.
How big is SignWell?
SignWell's own site says it has grown to several million dollars in ARR, and it remains bootstrapped.
When did Ruben Gamez start Bidsketch?
He launched Bidsketch in 2009 as a one-person side project and went full time in 2010.
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