Skip to content
IndieMakerList
Maciej Cegłowski avatar

Maciej Cegłowski

Founder and sole operator of the Pinboard bookmarking service since 2009

About Maciej Cegłowski

Maciej Cegłowski is a Polish-American programmer and writer who founded Pinboard, a paid, no-frills social bookmarking service, in July 2009. Pinboard started with a small signup fee that rose slightly with each new user, became his full-time job early on and grew in waves as users fled the declining Delicious; by 2011 it had about 25,000 registered users while remaining a one-person company.

In 2015 Pinboard moved to an annual fee, and in June 2017 it acquired Delicious, its former rival, shutting down new saves there and offering users a path to migrate. Wikipedia lists Pinboard's operating income at around $228K a year for 2024, and the service remains active.

Cegłowski is also well known for essays and talks at his site Idle Words on the web industry, surveillance and website bloat, and for a deliberately anti-growth stance captured in Pinboard's tagline urging others not to compete with it. More recently he has been writing a weekly newsletter about Mars.

Products by Maciej Cegłowski

P

Pinboard

pinboard.in

Paid bookmarking and archiving service focused on speed, privacy and personal organization with tags.

D

Delicious

del.icio.us

shutdown

Pioneering social bookmarking site that Pinboard acquired in 2017 and closed to new saves.

Videos with Maciej Cegłowski

Timeline

  1. 2009 — Launched Pinboard with a rising one-time signup fee.
  2. 2010 — Pinboard grew to 16,000 users in one month as Delicious users left.
  3. 2015 — Switched Pinboard to an annual subscription fee.
  4. 2017 — Pinboard acquired Delicious.

How Maciej builds

  • Charge users so they are customers, not the product.
  • Stay small, simple and profitable on purpose.
  • Avoid the growth-at-all-costs playbook.

Learn from Maciej Cegłowski

Maciej Cegłowski FAQ

Who runs Pinboard?

Pinboard is run by its founder Maciej Cegłowski, who has operated it as essentially a one-person company since launching it in 2009.

Did Pinboard buy Delicious?

Yes. Pinboard acquired Delicious on June 1, 2017, and Delicious stopped accepting new bookmarks shortly after.

Similar indie makers

Ruben Gamez avatar

Ruben Gamez

@earthlingworks United States6.1K followers

Bootstrapped founder of SignWell e-signatures and Bidsketch proposals

SignWell, BidsketchSeveral million ARR

Jason Fried avatar

Jason Fried

@jasonfried United States5.3M followers

Co-founder and CEO of 37signals, maker of Basecamp, HEY and ONCE

Basecamp, HEY, ONCE

Amy Hoy avatar

Amy Hoy

@amyhoy United States23K followers

Co-founder of Noko (Freckle) and Stacking the Bricks, creator of 30x500 and Sales Safari

Noko (formerly Freckle), 30x500, Stacking the Bricks

BU

Ben Ubois

United States

Developer behind Feedbin, the paid RSS and newsletter reader running since 2013

Feedbin, Airshow

Derrick Reimer avatar

Derrick Reimer

@derrickreimer11K followers

Founder of SavvyCal; co-founded Drip, which sold to Leadpages

SavvyCal, Drip, Codetree +2$20K MRR

Dean McPherson avatar

Dean McPherson

@dean_mcpherson Australia2.4K followers

Co-founder of Paperform, a bootstrapped form builder grown to $3.5M+ ARR

Paperform$3.5M ARR