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Lynne Tye

Solo founder of Key Values, the job board matching engineers with values-aligned teams

About Lynne Tye

Lynne Tye is a Seattle-based solo founder and one of the indie hacker movement's best-known examples of a profitable one-person business. An MIT brain and cognitive sciences graduate, she entered a neuroscience PhD program at UCSF but dropped out, then took a famously non-linear path that included rideshare driving and producing EDM concerts before teaching herself to code in 2015 and freelancing as a developer.

While searching for an engineering job herself, she found the hiring process uninspiring and opaque, so she built Key Values — her first ever product — a job board that helps software engineers find teams whose culture and values match their own. Companies pay to be profiled, and job seekers can filter teams by values such as work-life balance, diversity or engineering practices.

She bootstrapped Key Values with her own savings, had to list companies for free at first to solve the marketplace chicken-and-egg problem, and taught herself sales along the way. On the Indie Hackers podcast in early 2019 she shared that the business, then about two years old with no employees, had done around $80K in a quarter and was on track for roughly $300K–350K that year. She is also a three-time Ironman finisher.

Products by Lynne Tye

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Key Values

keyvalues.com

Job board that matches software engineers with companies and teams that share their values and culture.

~$300K–350K/yr

Builds indie alternatives to:Indeed

Revenue

Lynne Tye has publicly reported ~$300K–350K/yr (as of 2019). Source

Lynne Tye's journey, 2017–20195 milestones · self-reported
  • Revenue (monthly, log scale)
  • First product
  • Launch / milestone
  • Started 2017
  1. 2010Milestone: Graduated from MIT in brain and cognitive sciences
  2. 2015Launch: Started learning to code and soon worked as a freelance…
  3. 2017First product: Launched Key Values, her first product, as a bootstrapped…
  4. 2018Milestone: Featured by Forbes as a solo female founder helping engineers…
  5. 2019Revenue: Key Values on track for $300K+/yr, solo≈ $25K/mo podcasts.apple.com

Timeline

  1. 2010 — Graduated from MIT in brain and cognitive sciences, then began a neuroscience PhD at UCSF before dropping out.
  2. 2015 — Started learning to code and soon worked as a freelance developer.
  3. 2017 — Launched Key Values, her first product, as a bootstrapped solo founder.
  4. 2018 — Featured by Forbes as a solo female founder helping engineers find their dream jobs.
  5. 2019 — Shared on the Indie Hackers podcast that Key Values was on track for roughly $300K–350K in annual revenue with no employees.

How Lynne builds

  • Build the thing you wished existed when you were the frustrated customer.
  • You don't need venture capital to build a meaningful, profitable company.
  • Solve the marketplace chicken-and-egg problem by doing unscalable work and giving value away first.
  • Learn sales — aligning yourself with the customer is what grows a bootstrapped business.
  • Design your business around the life you want, not the other way around.

Learn from Lynne Tye

Lynne Tye FAQ

Who is Lynne Tye?

Lynne Tye is a Seattle-based, MIT-educated former neuroscience PhD student who taught herself to code and founded Key Values, a values-based job board for engineers, as a bootstrapped solo founder.

What is Key Values?

Key Values is a job board where software engineers can find companies and teams that share their values; companies pay to have their culture profiled on the site.

How much does Key Values make?

On the Indie Hackers podcast in early 2019, Lynne said Key Values had done about $80K in the prior quarter and was on track for around $300K–350K that year with no employees.

Did Lynne Tye raise venture capital?

No. She bootstrapped Key Values with her own savings from freelance development work and has run it as a solo business.

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