Kit revenue · 2026
How much does Kit make?
Kit was making $1.19M MRR (Jan 2019), according to figures self-reported by its maker Nathan Barry.
Kit revenue history
Milestones and revenue figures for Kit that Nathan Barry has shared publicly, by year. Monthly values are normalised (annual ÷ 12).
- 2013Launched ConvertKit through his public Web App Challenge
- 2014ConvertKit stalled near $1.3K MRR; doubled down≈ $1.3K/mo
- 2015ConvertKit ended the year at $98K MRR≈ $98K/mo
- 2015ConvertKit passed a $1M annual run rate nathanbarry.com≈ $83K/mo
- 2016ConvertKit ended the year at $500K MRR≈ $500K/mo
- 2016ConvertKit scaled from $100K to $500K MRR x.com≈ $100K/mo
- 2019ConvertKit passed $1M MRR≈ $1M/mo
- 2024Rebranded ConvertKit to Kit
How much does Nathan Barry make?
Kit is the only product by Nathan Barry listed on IndieMakerList.
Nathan Barry reports $1.19M MRR (ConvertKit) as of 2019 as their current revenue (≈ $1.2M/month) — nathanbarry.com.
Kit vs other marketing & SEO tools products by revenue
Kit ranks #1 of 12 marketing & SEO tools products with a comparable public revenue figure (median $67K/month).
| # | Product | Reported | ≈ / month | Basis |
|---|---|---|---|---|
| 1 | $1.19M MRR (Jan 2019) | $1.2M | monthly | |
| 2 | $250K MRRTrustMRR ↗ | $250K | monthly | |
| 3 | $3M ARR | $250K | annual figure ÷ 12 | |
| 4 | $2.8M+ ARR (self-reported) | $233K+ | annual figure ÷ 12 | |
| 5 | ~$2M ARR | $167K | annual figure ÷ 12 | |
| 6 | $800K ARR | $67K | annual figure ÷ 12 | |
| 7 |  Senja by Wilson Wilson +1 | $800K ARR (May 2025) | $67K | annual figure ÷ 12 |
| 8 | $66K MRRTrustMRR ↗ | $66K | monthly | |
| 9 | $48.9K MRRTrustMRR ↗ | $49K | monthly | |
| 10 | $24K MRR (2021) | $24K | monthly |
Also reporting revenue in marketing & SEO tools, in a form that can't be ranked monthly: AI Directories: $7.7K/30d; Bluetick: Five-figure MRR (2023); Linkie: verified on TrustMRR; SEObot: verified on TrustMRR; TinyAdz: verified on TrustMRR; VirallyBot: verified on TrustMRR.
More about Kit and Nathan Barry
Kit is listed as an indie alternative to Mailchimp and Substack.
Compare Nathan Barry with Sahil Lavingia, Patrick McKenzie, Jack Friks, Florin Pop, Thomas Frank or Jakob Greenfeld.
Revenue figures on IndieMakerList are self-reported by makers or taken from their public posts and interviews, and are not independently verified. We never estimate revenue that hasn't been reported; monthly values are only shown where the reported figure can be converted arithmetically (for example ARR ÷ 12).
Kit revenue FAQ
How much does Kit make?
Kit was making $1.19M MRR (Jan 2019), according to figures self-reported by its maker Nathan Barry.
Is Kit's revenue verified?
No. The $1.19M MRR (Jan 2019) figure is self-reported by Nathan Barry (source: nathanbarry.com) and is not independently verified by IndieMakerList. Kit does not have a TrustMRR page we know of.
How much does Nathan Barry make in total?
Nathan Barry reports $1.19M MRR (ConvertKit) as of 2019 as their current revenue (about $1.2M per month).
How does Kit compare with other marketing & SEO tools products?
Kit ranks #1 of 12 marketing & SEO tools products on IndieMakerList with a comparable public revenue figure, at about $1.2M per month. The median among them is $67K per month.
Who owns Kit?
Kit was built by Nathan Barry and launched in 2013.