📣 Marketing & SEO Tools · revenue leaderboard
Top Marketing Tool Indie Makers by Revenue (2026)
24 marketing & SEO tools ranked by publicly reported monthly revenue in 2026. Guillaume Moubeche leads with ~$40M ARR (lempire); the median is $82K per month. All figures are self-reported or from public sources, each linked and dated.
Top Marketing Tool indie makers by revenue
Ranked by reported monthly revenue in USD (annual figures ÷ 12).
| # | Maker | Top product | Revenue | ≈ / month | As of | Source | Verified |
|---|---|---|---|---|---|---|---|
| 1 | lemlist | ~$40M ARR (lempire) | $3.3M | 2025 | founderpath.com | — | |
| 2 | Kit (formerly ConvertKit) | $1.19M MRR (ConvertKit) | $1.2M | 2019 | nathanbarry.com | — | |
| 3 | Revid | ~$1M/mo across products | $1M | 2026 | tmaker.io | — | |
| 4 | Postiz | $250K MRR (verified) | $250K | 2026-10 | trustmrr.com | TrustMRR ↗ | |
| 5 | Unicorn Platform | $3M/yr | $250K | 2025 | youtube.com | TrustMRR ↗ | |
| 6 | Publer | $3M ARR | $250K | 2025 | publer.com | TrustMRR ↗ | |
| 7 | Typefully | Typefully: ~$2M ARR | $167K | 2026 | x.com | — | |
| 8 | Testimonial.to | $1.3M ARR (Testimonial.to + PDF.ai) | $108K | 2024 | creatoreconomy.so | — | |
| 9 | Sales.co | $90K/mo (Sales.co) | $90K | 2024 | indiehackers.com | — | |
| 10 | Plausible Analytics | $1M+ ARR | $85K | 2022 | plausible.io | — | |
| 11 | Conversion Factory | $1M ARR (Conversion Factory) | $83K | 2026 | corey.co | — | |
| 12 | Senja | $1M ARR | $83K | 2026 | x.com | — | |
| 13 | Bannerbear | $81K MRR | $81K | 2026 | x.com | — | |
| 14 | Podawaa | $66K MRR (Podawaa, verified) | $66K | 2026-10 | trustmrr.com | TrustMRR ↗ | |
| 15 | Post Bridge | $48.9K MRR (Post Bridge, verified) | $49K | 2026-10 | trustmrr.com | TrustMRR ↗ | |
| 16 | FeedHive | $400K ARR | $33K | 2022 | redcircle.com | — | |
| 17 | GrowSurf | $24K MRR | $24K | 2021 | kevinyun.substack.com | — | |
| 18 | Buttondown | ~$15K MRR | $15K | 2022-12 | indiebites.com | — | |
| 19 | ian.is SEO tools | $100K ARR (Keyword Metrics + URL Monitor) | $8.3K | 2024 | twitter.com | — | |
| 20 | GenPPT | $8.1K MRR (GenPPT, verified) | $8.1K | 2026 | trustmrr.com | TrustMRR ↗ | |
| 21 | AI Directories | $7.7K in the last 30 days (AI Directories) | $7.7K | 2026 | trustmrr.com | TrustMRR ↗ | |
| 22 | MagicPattern | ~$6.5K MRR across three products | $6.5K | 2024 | indiehackers.com | TrustMRR ↗ | |
| 23 | Ferndesk | $5K MRR (Ferndesk) | $5K | 2026-06 | highsignal.io | — | |
| 24 | OpenGraph.xyz | S$5K/mo (portfolio) | $3.9K | 2026 | x.com | — |
Revenue is self-reported or sourced from public statements and is not verified by IndieMakerList. Rows marked TrustMRR link to a page where TrustMRR verifies revenue from the payment provider.
Most followed Marketing Tool makers not ranked by revenue
10 marketing & SEO tools with the biggest audiences on X who haven't shared a current revenue figure.
- 01
Nico Jeannen55K followersAds-first indie hacker who sold Talknotes for $200K, now building AdKit
- 02
Kyle Gawley46K followersBelfast founder of Gravity SaaS boilerplate, Alertly and the Zero To Paid course
- 03
Laura Roeder32K followersFounder of Paperbell coaching software; bootstrapped and sold MeetEdgar
- 04
Dru Riley22K followersFounder of Trends.vc, the market research newsletter and Trends Pro community
- 05
Brennan Dunn18K followersFounder of RightMessage and Double Your Freelancing, author of This Is Personal
- 06
Jesse Hanley16K followersAustralian founder of the Bento email platform, building from Fukuoka, Japan
- 07
Katt Risen13K followersBelgian no-code solopreneur behind Build The Keyword; sold No-Code Exits and No-Code Guru
- 08
Ankit Vekariya12K followersIIT Bombay alum behind Dottypost and the Leadplus B2B lead-gen agency
- 09
Ryan Kulp8.7K followersBootstrapper who grew and sold Fomo, now building the TRMNL e-ink dashboard
- 10
Paul Xue7.8K followersFormer 3x startup CTO now running Spacestation Labs, a Reddit marketing agency
Looking for products instead? how much does Kit make, how much does Postiz make, how much does Publer make, how much does MeetEdgar make, how much does Typefully make, how much does Testimonial.to make — or see all products with public revenue.
Revenue leaderboards by category
Marketing Tool indie maker revenue FAQ
Who is the highest-earning Marketing Tool indie maker?
Guillaume Moubeche tops the Marketing Tool leaderboard with ~$40M ARR (lempire) (as of 2025), about $3.3M per month. Nathan Barry ($1.19M MRR (ConvertKit)) and Thibault Louis-Lucas (Tibo) (~$1M/mo across products) follow.
How much do Marketing Tool indie makers earn?
Of the 70 makers in Marketing & SEO Tools on IndieMakerList, 24 have shared revenue publicly. Their median reported revenue is $82K per month; 18 report at least $10K per month and 8 report $100K or more.
What is the combined revenue of the top Marketing Tool indie makers?
Together the 24 ranked makers report about $7.2M per month ($86M a year). Figures are self-reported and dated differently, so treat the sum as a rough indication.
Is this revenue verified?
No — the numbers are self-reported or taken from public posts and interviews, each linked to its source. 8 of the 24 makers have a TrustMRR page, which verifies revenue from the payment provider; they carry a TrustMRR badge.