Starter Story revenue · 2026
How much does Starter Story make?
Starter Story was making $1M/yr (2023), according to figures self-reported by its maker Pat Walls. That works out to about $83K per month (annual figure ÷ 12).
Starter Story revenue history
Milestones and revenue figures for Starter Story that Pat Walls has shared publicly, by year. Monthly values are normalised (annual ÷ 12).
- 2017Launched Starter Story as a side project while working a…
- 2018Starter Story at ~$3K/month≈ $3K/mo
- 2020Shut down other projects; all-in on Starter Story
- 2022Starter Story hit $74K/month≈ $74K/mo
- 2023Starter Story a ~$1M/year business patwalls.com≈ $83K/mo
- 2026Sold Starter Story to HubSpot Media
How much does Pat Walls make?
Starter Story is one of 2 products by Pat Walls.
Pat Walls reports $1M/yr as of 2023 as their current revenue (≈ $83K/month) — patwalls.com.
Other products without public revenue: Starter Story Build.
Starter Story vs other creators & writers products by revenue
Starter Story ranks #1 of 2 creators & writers products with a comparable public revenue figure (median $47K/month).
| # | Product | Reported | ≈ / month | Basis |
|---|---|---|---|---|
| 1 | $1M/yr (2023) | $83K | annual figure ÷ 12 | |
| 2 | $126K ARR (2024) | $11K | annual figure ÷ 12 |
Also reporting revenue in creators & writers, in a form that can't be ranked monthly: Doing Content Right: $250K+ total sales.
More about Starter Story and Pat Walls
Compare Pat Walls with Courtland Allen, Patrick McKenzie, Daniel Vassallo, Thomas Frank, Florin Pop or Paweł Huryn.
Revenue figures on IndieMakerList are self-reported by makers or taken from their public posts and interviews, and are not independently verified. We never estimate revenue that hasn't been reported; monthly values are only shown where the reported figure can be converted arithmetically (for example ARR ÷ 12).
Starter Story revenue FAQ
How much does Starter Story make?
Starter Story was making $1M/yr (2023), according to figures self-reported by its maker Pat Walls. That works out to about $83K per month (annual figure ÷ 12).
Is Starter Story's revenue verified?
No. The $1M/yr (2023) figure is self-reported by Pat Walls (source: patwalls.com) and is not independently verified by IndieMakerList. Starter Story does not have a TrustMRR page we know of.
How much does Pat Walls make in total?
Pat Walls reports $1M/yr as of 2023 as their current revenue (about $83K per month). Besides Starter Story, Pat Walls has built 1 other product.
How does Starter Story compare with other creators & writers products?
Starter Story ranks #1 of 2 creators & writers products on IndieMakerList with a comparable public revenue figure, at about $83K per month. The median among them is $47K per month.
Who owns Starter Story?
Starter Story was built by Pat Walls and launched in 2017. It has since been acquired.