Online business education brand with a blog, podcast, courses and membership community.
Pat Flynn
Founder of Smart Passive Income, author of Will It Fly? and Superfans, Pokémon YouTuber
About Pat Flynn
Pat Flynn is a San Diego entrepreneur, author and creator who founded Smart Passive Income (SPI), one of the longest-running brands teaching people to build online businesses. He started it in 2008 after being laid off from his architecture job, when a study site he had built to help people pass the LEED green building exam turned into his first successful online business.
SPI began as a blog documenting what worked and what did not, and became known for unusual transparency, including years of publicly shared monthly income reports. The Smart Passive Income Podcast, launched in 2010, has passed 80 million downloads, and SPI grew into a full education company with courses such as Power-Up Podcasting, a membership community and newsletters serving more than 50,000 students.
Flynn has written several books on building an online business, including Let Go, Will It Fly? on validating business ideas, Superfans on building a loyal audience, and Lean Learning on learning less but acting more. He also co-invented the SwitchPod camera tripod and in 2020 began building Pokémon-focused media, including the Deep Pocket Monster YouTube channel and the collector event Card Party.
In April 2026 he and longtime business partner Matt Gartland sold SPI Media and SPI Labs to entrepreneur Liz Wilcox, with the deal announced publicly that September. Flynn remains an advisor and occasional podcast guest while focusing on his family and Pokémon media ventures and new storytelling projects.
Products by Pat Flynn
SwitchPod
switchpod.co
Handheld tripod designed for vloggers and content creators, which Flynn co-invented.
Deep Pocket Monster
youtube.com
YouTube channel about Pokémon card collecting and the hobby's history.
Exit story
Smart Passive Income
→ Liz Wilcox · 2026
Pat felt pulled in two directions as his Pokémon media, storytelling and family-focused projects became a new calling. He wanted a buyer who understood the brand and could give its audience the attention it deserved.
by Pat Flynn
- First product
- Exit
- Launch / milestone
- Started 2008
- 2008First product: Laid off from architecture; founded Smart Passive Income…
- 2010Launch: Launched the Smart Passive Income Podcast
- 2020Launch: Started building Pokémon-focused media
- 2025Launch: Published Lean Learning: How to Achieve More by Learning Less
- 2026Exit: Sold SPI Media and SPI Labs
Timeline
- 2008 — Laid off from architecture; founded Smart Passive Income after his LEED exam study site took off.
- 2010 — Launched the Smart Passive Income Podcast, which later passed 80 million downloads.
- 2020 — Started building Pokémon-focused media, including the Deep Pocket Monster YouTube channel.
- 2025 — Published Lean Learning: How to Achieve More by Learning Less.
- 2026 — Sold SPI Media and SPI Labs to Liz Wilcox after 18 years.
How Pat builds
- Serve your audience first; generosity builds trust and income follows.
- Validate an idea with real customers before building it out.
- Be transparent about results, including failures.
- Work hard up front on systems that keep paying off later.
- Turn an audience into superfans by caring about their success.
Learn from Pat Flynn
Smart Passive Income Podcast
Long-running show on building online businesses, with 80M+ downloads.
by Pat Flynn
Will It Fly?
How to test and validate a business idea before investing heavily in it.
by Pat Flynn
Superfans
How to turn an audience into loyal, highly engaged fans.
by Pat Flynn
Lean Learning
How to achieve more by learning less and acting on what matters.
by Pat Flynn
Power-Up Podcasting
Course on planning, launching and growing a podcast.
by Pat Flynn
Deep Pocket Monster
Pokémon collecting channel hosted by Pat Flynn.
by Pat Flynn
Pat Flynn vs Daniel Vassallo
Pat Flynn vs Jay Clouse
Pat Flynn vs Shawn Wang (swyx)
Pat Flynn vs Chris Coyier
Pat Flynn FAQ
Who is Pat Flynn?
Pat Flynn is an entrepreneur and author who founded Smart Passive Income in 2008 and hosted the Smart Passive Income Podcast. He also runs the Pokémon YouTube channel Deep Pocket Monster.
Did Pat Flynn sell Smart Passive Income?
Yes. He and partner Matt Gartland sold SPI Media and SPI Labs to Liz Wilcox in a deal that closed on April 1, 2026 and was announced in September 2026; terms were not disclosed.
How did Pat Flynn get started online?
After being laid off from an architecture job in 2008, he built a study site for the LEED exam, and its success led him to start the Smart Passive Income blog.
What books has Pat Flynn written?
His books include Let Go, Will It Fly?, Superfans and Lean Learning.
Similar indie makers
Daniel Vassallo
@dvassallo United States205K followers
Ex-Amazon engineer who popularized the small bets portfolio approach
Small Bets, Userbase, Single Server +1$210K profit in 9 months
Jay Clouse
@jayclouse United States56K followers
Founder of Creator Science, teaching creators to build businesses through experiments
Creator Science, The Lab, CreatorHQ +1
Chris Coyier
@chriscoyier United States230K followers
Co-founder of CodePen, ShopTalk Show co-host, ran CSS-Tricks 2007-2022
CodePen, CSS-Tricks
Shawn Wang (swyx)
@swyx United States201K followers
Learn-in-public advocate, Coding Career Handbook author and Latent Space host
Latent Space, AI Engineer, smol.ai
Courtland Allen
@csallen United States71K followers
Founder of Indie Hackers, the community and podcast that named the movement
Indie Hackers
Justin Jackson
@mijustin Canada38K followers
Co-founder and CEO of Transistor.fm, the bootstrapped 'calm company' for podcast hosting
Transistor.fm, MegaMaker, Marketing for Developers +2