Conversion Factory
conversionfactory.co
Subscription-based product marketing and conversion agency for growing SaaS teams.
$1M ARR in 2.5 years
diff ~/p/corey-haines ~/p/ian-nuttall
Corey Haines vs Ian Nuttall
Products, revenue & stack compared side by side.
SaaS marketer behind Swipe Files, Conversion Factory and the top AI marketing skills repo
@coreyhainesco
Corey Haines vs Ian Nuttall at a glance
Both Corey Haines and Ian Nuttall are bootstrapped, build in public and are serial makers. They overlap in Marketing & SEO Tools and AI Builders. Corey started in 2020 and Ian in 2005. Corey Haines has 8 products listed on IndieMakerList vs Ian Nuttall's 4. Ian has sold 1 product. On revenue, Corey self-reports $1M ARR (Conversion Factory) (as of 2026) and Ian $100K ARR (Keyword Metrics + URL Monitor) (as of 2024). They share 2 tools in their stacks: Claude Code and Cursor. On X, Corey has about 33K followers and Ian about 82K.
Side-by-side comparison
- Based in
- Corey Haines: —
- Ian Nuttall: —
- Started
- Corey Haines: 2020 (6 yrs indie)
- Ian Nuttall: 2005 (21 yrs indie)
- Revenue (self-reported)
- Corey Haines: $1M ARR (Conversion Factory)self-reported, as of 2026 · source for Corey Haines's revenue
- Ian Nuttall: $100K ARR (Keyword Metrics + URL Monitor)self-reported, as of 2024 · source for Ian Nuttall's revenue
- Products listed
- Corey Haines: 8
- Ian Nuttall: 4
- Product status
- Corey Haines: 8 active
- Ian Nuttall: 2 active · 1 acquired · 1 shut down
- X followers
- Corey Haines: 33K
- Ian Nuttall: 82K
- Categories
- Corey Haines: Marketing & SEO ToolsProductized ServicesEducators & Course CreatorsAI Builders
- Ian Nuttall: Marketing & SEO ToolsAI BuildersCreators & Writers
- Style
- Corey Haines: bootstrappedbuilds in publicserial maker
- Ian Nuttall: bootstrappedbuilds in publicexitedserial maker
- Courses & resources
- Corey Haines: 5
- Ian Nuttall: 3
Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.
Top products
Swipe Files
swipefiles.com
SaaS marketing newsletter, community and courses with 27,000+ subscribers.
Marketing Skills
marketing-skills.com
Open-source library of 50 marketing skills for Claude Code, Codex, Cursor and other AI agents, with 50K+ GitHub stars.
Magister
magistermarketing.com
Autonomous marketing agent that works inside your tools to audit SEO, build email sequences and manage ads.
ian.is SEO tools
ian.is
Search Console-powered SEO toolkit: internal links, quick wins, content decay, cannibalisation, rank tracking, index monitoring and AI referral traffic.
URL Monitor (now Cromojo)
cromojo.com
Monitors URLs in Google, flags indexing issues and bulk-indexes new pages; renamed Cromojo in November 2025.
Finds high-traffic keywords a site already ranks for so its content can be improved; the domain now redirects to Cromojo.
Course teaching programmatic SEO with real-world examples, which he built and later sold.
Tech stack
2 shared tools, marked with ★: Claude Code, Cursor. See the indie maker tech stack.
Claude Code (shared) Cursor (shared)Ruby on RailsCircle
Cursor (shared) Claude Code (shared)CodexGoogle Search Console API
How they build
- Marketing something that solves a real problem is a service, not a necessary evil.
- Learning in public is one of the most generous things you can do.
- Turn your expertise into frameworks and SOPs — and now into skills AI agents can run.
- Marketers who learn a little technical skill get outsized leverage.
- Build the tools you need yourself, then share them.
- Combine SEO know-how with AI coding for leverage.
- Favour craft, quality, minimalism and simplicity in products.
- SEO businesses demand extreme patience through algorithm swings.
- An audience on X can be the main customer acquisition channel.
Learn from Corey and Ian
- [newsletter] Swipe Files
- [template] Marketing Skills for AI Agents · Free
- [course] Coding for Marketers
- [youtube] Conversion Factory on YouTube
- [podcast] Claude Code for B2B Marketers (Exit Five)
- [newsletter] Ian Nuttall newsletter · Free
- [youtube] Ian Nuttall on YouTube · Free
- [course] Practical Programmatic
Corey Haines vs Ian Nuttall FAQ
Who makes more money, Corey Haines or Ian Nuttall?
Corey Haines self-reports $1M ARR (Conversion Factory) (as of 2026) and Ian Nuttall self-reports $100K ARR (Keyword Metrics + URL Monitor) (as of 2024). By these self-reported figures, Corey Haines' reported monthly revenue is higher. Figures are unaudited and may cover different periods or businesses, so treat them as rough indicators.
Who has built more products, Corey Haines or Ian Nuttall?
Corey Haines has 8 products listed (including Conversion Factory, Swipe Files and Marketing Skills); Ian Nuttall has 4 products listed (including ian.is SEO tools, URL Monitor (now Cromojo) and Keyword Metrics).
What tech stack do Corey Haines and Ian Nuttall use?
Corey Haines uses Claude Code, Cursor, Ruby on Rails and Circle. Ian Nuttall uses Cursor, Claude Code, Codex and Google Search Console API. Tools they have in common: Claude Code and Cursor.
Who has been an indie maker longer, Corey Haines or Ian Nuttall?
Corey Haines started in 2020 (6 years indie); Ian Nuttall started in 2005 (21 years indie).
Are Corey Haines and Ian Nuttall bootstrapped?
Yes, both are listed as bootstrapped founders on IndieMakerList.
Full profiles
Read the full story, timeline and links on Corey Haines's profile and Ian Nuttall's profile.
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Ian Nuttall vs John Rush