ian.is SEO tools
ian.is
Search Console-powered SEO toolkit: internal links, quick wins, content decay, cannibalisation, rank tracking, index monitoring and AI referral traffic.
diff ~/p/ian-nuttall ~/p/thibault-louis-lucas
Ian Nuttall vs Thibault Louis-Lucas (Tibo)
Products, revenue & stack compared side by side.
Built and sold Tweet Hunter and Taplio; now runs a $1M/month AI portfolio led by Revid
@tibo_maker France
Ian Nuttall vs Thibault Louis-Lucas (Tibo) at a glance
Both Ian Nuttall and Thibault Louis-Lucas (Tibo) are bootstrapped, build in public, have sold at least one product and are serial makers. They overlap in Marketing & SEO Tools, AI Builders and Creators & Writers. Ian started in 2005 and Thibault in 2021. Ian Nuttall has 4 products listed on IndieMakerList vs Thibault Louis-Lucas (Tibo)'s 9. Ian has sold 1 product and Thibault 2. On revenue, Ian self-reports $100K ARR (Keyword Metrics + URL Monitor) (as of 2024) and Thibault ~$1M/mo across products (as of 2026). On X, Ian has about 82K followers and Thibault about 211K.
Side-by-side comparison
- Based in
- Ian Nuttall: —
- Thibault Louis-Lucas (Tibo): France
- Started
- Ian Nuttall: 2005 (21 yrs indie)
- Thibault Louis-Lucas (Tibo): 2021 (5 yrs indie)
- Revenue (self-reported)
- Ian Nuttall: $100K ARR (Keyword Metrics + URL Monitor)self-reported, as of 2024 · source for Ian Nuttall's revenue
- Thibault Louis-Lucas (Tibo): ~$1M/mo across productsself-reported, as of 2026 · source for Thibault Louis-Lucas (Tibo)'s revenue
- Products listed
- Ian Nuttall: 4
- Thibault Louis-Lucas (Tibo): 9
- Product status
- Ian Nuttall: 2 active · 1 acquired · 1 shut down
- Thibault Louis-Lucas (Tibo): 7 active · 2 acquired
- X followers
- Ian Nuttall: 82K
- Thibault Louis-Lucas (Tibo): 211K
- Categories
- Ian Nuttall: Marketing & SEO ToolsAI BuildersCreators & Writers
- Thibault Louis-Lucas (Tibo): AI BuildersSaaS FoundersMarketing & SEO ToolsCreators & Writers
- Style
- Ian Nuttall: bootstrappedbuilds in publicexitedserial maker
- Thibault Louis-Lucas (Tibo): bootstrappedbuilds in publicexitedserial maker
- Courses & resources
- Ian Nuttall: 3
- Thibault Louis-Lucas (Tibo): 3
Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.
Top products
URL Monitor (now Cromojo)
cromojo.com
Monitors URLs in Google, flags indexing issues and bulk-indexes new pages; renamed Cromojo in November 2025.
Finds high-traffic keywords a site already ranks for so its content can be improved; the domain now redirects to Cromojo.
Course teaching programmatic SEO with real-world examples, which he built and later sold.
Revid
revid.ai
AI tool that automatically creates short-form videos for TikTok, Reels and Shorts.
$600K+/mo
Outrank
outrank.so
Generates and publishes SEO articles to grow organic traffic on autopilot.
SuperX
superx.so
Analytics and growth tools for creators on X.
PostSyncer
postsyncer.com
Publish and schedule content across social platforms from one place.
Tech stack
No tools in common in their publicly listed stacks. See the indie maker tech stack.
CursorClaude CodeCodexGoogle Search Console API
No stack shared publicly.
How they build
- Build the tools you need yourself, then share them.
- Combine SEO know-how with AI coding for leverage.
- Favour craft, quality, minimalism and simplicity in products.
- SEO businesses demand extreme patience through algorithm swings.
- An audience on X can be the main customer acquisition channel.
- Build the tool you needed yesterday and sell it to people with the same pain.
- Ship fast with a small team and let revenue tell the truth.
- Talk to users constantly and iterate on their feedback.
- Be careful with earnouts: the headline price is not what you get.
Learn from Ian and Thibault
- [newsletter] Ian Nuttall newsletter · Free
- [youtube] Ian Nuttall on YouTube · Free
- [course] Practical Programmatic
- [newsletter] Tibo Maker newsletter · Free
- [community] TMAKER Founder Room · $99/month
- [podcast] Behind the Craft: Bootstrapping 5 AI Products to $1M+/Month
Ian Nuttall vs Thibault Louis-Lucas (Tibo) FAQ
Who makes more money, Ian Nuttall or Thibault Louis-Lucas (Tibo)?
Ian Nuttall self-reports $100K ARR (Keyword Metrics + URL Monitor) (as of 2024) and Thibault Louis-Lucas (Tibo) self-reports ~$1M/mo across products (as of 2026). By these self-reported figures, Thibault Louis-Lucas (Tibo)'s reported monthly revenue is higher. Figures are unaudited and may cover different periods or businesses, so treat them as rough indicators.
Who has built more products, Ian Nuttall or Thibault Louis-Lucas (Tibo)?
Ian Nuttall has 4 products listed (including ian.is SEO tools, URL Monitor (now Cromojo) and Keyword Metrics); Thibault Louis-Lucas (Tibo) has 9 products listed (including Revid, Outrank and SuperX).
What tech stack do Ian Nuttall and Thibault Louis-Lucas (Tibo) use?
Ian Nuttall uses Cursor, Claude Code, Codex and Google Search Console API. Thibault Louis-Lucas (Tibo) hasn't shared a stack. They don't list any tools in common.
Where are Ian Nuttall and Thibault Louis-Lucas (Tibo) based?
Ian Nuttall: not listed. Thibault Louis-Lucas (Tibo): France.
Who has been an indie maker longer, Ian Nuttall or Thibault Louis-Lucas (Tibo)?
Ian Nuttall started in 2005 (21 years indie); Thibault Louis-Lucas (Tibo) started in 2021 (5 years indie).
Are Ian Nuttall and Thibault Louis-Lucas (Tibo) bootstrapped?
Yes, both are listed as bootstrapped founders on IndieMakerList.
Full profiles
Read the full story, timeline and links on Ian Nuttall's profile and Thibault Louis-Lucas (Tibo)'s profile.
Ian Nuttall vs Damon Chen
Ian Nuttall vs John Rush
Ian Nuttall vs Corey Haines
Thibault Louis-Lucas (Tibo) vs Guillaume Moubeche
Thibault Louis-Lucas (Tibo) vs Jack Friks
Thibault Louis-Lucas (Tibo) vs Simon Høiberg
Thibault Louis-Lucas (Tibo) vs Arvid Kahl
Thibault Louis-Lucas (Tibo) vs Tony Dinh