ian.is SEO tools
ian.is
Search Console-powered SEO toolkit: internal links, quick wins, content decay, cannibalisation, rank tracking, index monitoring and AI referral traffic.
diff ~/p/ian-nuttall ~/p/michael-aubry
Ian Nuttall vs Michael Aubry
Products, revenue & stack compared side by side.
Ian Nuttall vs Michael Aubry at a glance
Both Ian Nuttall and Michael Aubry are serial makers. They overlap in Marketing & SEO Tools, AI Builders and Creators & Writers. Ian Nuttall has 4 products listed on IndieMakerList vs Michael Aubry's 3. Ian has sold 1 product. On revenue, Ian self-reports $100K ARR (Keyword Metrics + URL Monitor) (as of 2024) and Michael $29K MRR (Based Labs AI, verified) (as of 2026-10). On X, Ian has about 82K followers and Michael about 11K.
Side-by-side comparison
- Based in
- Ian Nuttall: —
- Michael Aubry: San Diego, United States
- Started
- Ian Nuttall: 2005 (21 yrs indie)
- Michael Aubry: —
- Revenue (self-reported)
- Ian Nuttall: $100K ARR (Keyword Metrics + URL Monitor)self-reported, as of 2024 · source for Ian Nuttall's revenue
- Michael Aubry: $29K MRR (Based Labs AI, verified)self-reported, as of 2026-10 · source for Michael Aubry's revenue
- Products listed
- Ian Nuttall: 4
- Michael Aubry: 3
- Product status
- Ian Nuttall: 2 active · 1 acquired · 1 shut down
- Michael Aubry: 3 active
- X followers
- Ian Nuttall: 82K
- Michael Aubry: 11K
- Categories
- Ian Nuttall: Marketing & SEO ToolsAI BuildersCreators & Writers
- Michael Aubry: AI BuildersCreators & WritersMarketing & SEO Tools
- Style
- Ian Nuttall: bootstrappedbuilds in publicexitedserial maker
- Michael Aubry: serial maker
- Courses & resources
- Ian Nuttall: 3
- Michael Aubry: —
Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.
Top products
URL Monitor (now Cromojo)
cromojo.com
Monitors URLs in Google, flags indexing issues and bulk-indexes new pages; renamed Cromojo in November 2025.
Finds high-traffic keywords a site already ranks for so its content can be improved; the domain now redirects to Cromojo.
Course teaching programmatic SEO with real-world examples, which he built and later sold.
Based Labs AI
basedlabs.ai
AI image and video generator with 50+ models and a creator community.
$1.3M lifetimeTrustMRR ↗
Wireflow
wireflow.ai
Shared board where teams and AI agents create video, image and motion ads.
Gluely
gluely.ai
iOS app with AI photo and short-video templates for trending formats.
Tech stack
No tools in common in their publicly listed stacks. See the indie maker tech stack.
CursorClaude CodeCodexGoogle Search Console API
No stack shared publicly.
How they build
- Build the tools you need yourself, then share them.
- Combine SEO know-how with AI coding for leverage.
- Favour craft, quality, minimalism and simplicity in products.
- SEO businesses demand extreme patience through algorithm swings.
- An audience on X can be the main customer acquisition channel.
No principles listed.
Learn from Ian and Michael
- [newsletter] Ian Nuttall newsletter · Free
- [youtube] Ian Nuttall on YouTube · Free
- [course] Practical Programmatic
No courses, books or communities listed.
Ian Nuttall vs Michael Aubry FAQ
Who makes more money, Ian Nuttall or Michael Aubry?
Ian Nuttall self-reports $100K ARR (Keyword Metrics + URL Monitor) (as of 2024) and Michael Aubry self-reports $29K MRR (Based Labs AI, verified) (as of 2026-10). By these self-reported figures, Michael Aubry's reported monthly revenue is higher. Figures are unaudited and may cover different periods or businesses, so treat them as rough indicators.
Who has built more products, Ian Nuttall or Michael Aubry?
Ian Nuttall has 4 products listed (including ian.is SEO tools, URL Monitor (now Cromojo) and Keyword Metrics); Michael Aubry has 3 products listed (Based Labs AI, Wireflow and Gluely).
What tech stack do Ian Nuttall and Michael Aubry use?
Ian Nuttall uses Cursor, Claude Code, Codex and Google Search Console API. Michael Aubry hasn't shared a stack. They don't list any tools in common.
Where are Ian Nuttall and Michael Aubry based?
Ian Nuttall: not listed. Michael Aubry: San Diego, United States.
Who has been an indie maker longer, Ian Nuttall or Michael Aubry?
Ian Nuttall started in 2005 (21 years indie); Michael Aubry's start year isn't listed.
Are Ian Nuttall and Michael Aubry bootstrapped?
Ian Nuttall is listed as bootstrapped; Michael Aubry isn't tagged as bootstrapped on IndieMakerList.
Full profiles
Read the full story, timeline and links on Ian Nuttall's profile and Michael Aubry's profile.
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