diff ~/p/brian-casel ~/p/corey-haines

Brian Casel vs Corey Haines

Products, revenue & stack compared side by side.

Brian Casel

Serial bootstrapper behind Audience Ops, Clarityflow and Builder Methods

@CasJam United States

Corey Haines

SaaS marketer behind Swipe Files, Conversion Factory and the top AI marketing skills repo

@coreyhainesco

Brian Casel vs Corey Haines at a glance

Both Brian Casel and Corey Haines are bootstrapped, build in public and are serial makers. They overlap in Productized Services, AI Builders and Educators & Course Creators. Brian started in 2008 and Corey in 2020. Brian Casel has 5 products listed on IndieMakerList vs Corey Haines' 8. Brian has sold 2 products. Corey self-reports $1M ARR (Conversion Factory) (as of 2026); Brian hasn't shared a revenue figure publicly. They share 1 tool in their stacks: Ruby on Rails. On X, Brian has about 12K followers and Corey about 33K.

Side-by-side comparison

Based in: Brian Casel: Orange, United States; Corey Haines: —
Started: Brian Casel: 2008 (18 yrs indie); Corey Haines: 2020 (6 yrs indie)
Revenue (self-reported): Brian Casel: Not public; Corey Haines: $1M ARR (Conversion Factory)self-reported, as of 2026 · source for Corey Haines's revenue
Products listed: Brian Casel: 5; Corey Haines: 8
Product status: Brian Casel: 3 active · 2 acquired; Corey Haines: 8 active
X followers: Brian Casel: 12K; Corey Haines: 33K
Categories: Brian Casel: Productized Services SaaS Founders AI Builders Educators & Course Creators; Corey Haines: Marketing & SEO Tools Productized Services Educators & Course Creators AI Builders
Style: Brian Casel: bootstrappedbuilds in publicexitedserial maker; Corey Haines: bootstrappedbuilds in publicserial maker
Courses & resources: Brian Casel: 5; Corey Haines: 5

Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.

Tech stack

1 shared tool, marked with ★: Ruby on Rails. See the indie maker tech stack.

Brian Casel

Ruby on RailsCSS

Corey Haines

Claude CodeCursor Ruby on RailsCircle

How they build

Brian Casel

Turn services into productized offers with clear scope and price.
Self-fund and focus on revenue and profitability.
Use customer interviews to find positioning.
Build in public through podcasts, video and a newsletter.

Corey Haines

Marketing something that solves a real problem is a service, not a necessary evil.
Learning in public is one of the most generous things you can do.
Turn your expertise into frameworks and SOPs — and now into skills AI agents can run.
Marketers who learn a little technical skill get outsized leverage.

Learn from Brian and Corey

Brian Casel

[community] Builder Methods Pro
[newsletter] The Builder Briefing
[podcast] The Panel
[podcast] Bootstrapped Web
[youtube] Brian Casel on YouTube

Corey Haines

[newsletter] Swipe Files
[template] Marketing Skills for AI Agents · Free
[course] Coding for Marketers
[youtube] Conversion Factory on YouTube
[podcast] Claude Code for B2B Marketers (Exit Five)

Brian Casel vs Corey Haines FAQ

Who makes more money, Brian Casel or Corey Haines?

Corey Haines self-reports $1M ARR (Conversion Factory) (as of 2026). Brian Casel's revenue is not public, so a direct comparison isn't possible.

Who has built more products, Brian Casel or Corey Haines?

Brian Casel has 5 products listed (including Builder Methods, Agent OS and Clarityflow (formerly ZipMessage)); Corey Haines has 8 products listed (including Conversion Factory, Swipe Files and Marketing Skills).