Elite Hoops
elitehoopsapp.com
Basketball play designer, animator and practice planner for coaches.
Jordan Morgan
iOS developer and writer behind Swiftjectivec, Alyx and Elite Hoops
About Jordan Morgan
Jordan Morgan is an iOS developer from Missouri who has been building for Apple platforms since the iOS 4 era. He writes about iOS development on his long-running blog Swiftjectivec and works in developer relations at Superwall.
On the side he ships his own apps: Elite Hoops, a basketball play designer and animator with playbooks, practice planning and drill libraries for coaches, and Alyx, an iPhone caffeine tracker that shows how coffee, tea and energy drinks affect bedtime caffeine and sleep, with widgets, Siri and Shortcuts support.
Products by Jordan Morgan
Alyx
alyxcaffeinetracker.com
iPhone caffeine tracker showing caffeine at bedtime and sleep impact.
Videos with Jordan Morgan
The Balance Between Growth and Craft — Jordan Morgan, Elite Hoops
PodcastLaunched by RevenueCat· 2026
Interviews & press
- Indie Dev #4 - Making an App Best-in-Class with Jordan Morgan
BrightDigit · Podcast · 2022
Learn from Jordan Morgan
[newsletter]
Swiftjectivec
Blog on iOS and Swift development.
Jordan Morgan FAQ
What apps has Jordan Morgan built?
He built Elite Hoops, a basketball play designer for coaches, and Alyx, a caffeine tracker for iPhone.
Does Jordan Morgan have a day job?
Yes, he works in developer relations at Superwall while shipping his own apps on the side.
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