TL;DR
- Before launch: BetaList, for waitlist sign-ups and beta testers. All submissions are now paid, with an automatic refund if you aren’t selected.
- Launch day: Uneed, Tiny Startups, Microlaunch, Peerlist Launchpad and Fazier, alongside or instead of Product Hunt.
- Technical products: Show HN on Hacker News; DevHunt (ours) for developer tools.
- Free feedback: Reddit (r/SideProject, r/SaaS) and Indie Hackers.
- Long-term traffic: directories and review sites such as AlternativeTo and SaaSHub.
Why makers look beyond Product Hunt
Product Hunt is still the biggest single launch day for many tech products, and we cover it in detail in our Product Hunt launch guide. But three things push indie makers to look elsewhere:
- Featuring is rare. According to hunted.space, which tracks every launch, about 4% of 2026 Product Hunt launches were featured on the homepage, down from 17% in 2024. Unfeatured launches get little attention. (source: hunted.space)
- No SEO value. Product Hunt links are no-follow. Several smaller launch sites give a do-follow link, sometimes free and sometimes paid.
- Wrong audience for some products. A developer tool, a Mac app or a pre-launch waitlist often does better in front of a narrower, better-matched crowd.
Most successful launches use several channels anyway. Pieter Levels’s Nomad List launch got an estimated 50,000 visitors from Hacker News against about 12,000 from Product Hunt. (source: levels.io) Nico Jeannen spent about two hours listing Talknotes on every startup directory he could find, and ten days later had 1,000+ users and $700+ in sales. (source: jeannen.com)
Quick picks: the best Product Hunt alternative for each goal
| Your goal | Best fit | Why |
|---|---|---|
| Waitlist sign-ups before launch | BetaList | Built for pre-launch and beta products; features about 20 startups a day. |
| A launch day with less competition | Uneed, Fazier | Daily leaderboards, free entry, badges and an indie audience. |
| A week of visibility instead of a day | Tiny Startups, Peerlist Launchpad, Microlaunch | Weekly or longer launch windows. |
| Technical feedback and a big spike | Show HN | The largest developer audience; blunt, useful comments. |
| Developer tools | DevHunt (ours), Show HN, Console.dev | Audiences made only of developers. |
| Free feedback from other makers | Reddit, Indie Hackers | No fee and no queue, if you follow each community’s rules. |
| Backlinks and search traffic for years | AlternativeTo, SaaSHub, directories with do-follow links | People searching “alternative to X” are close to buying. |
BetaList in depth: pricing, wait times and when it’s worth it
BetaList is the longest-running showcase for early-stage startups. Marc Köhlbrugge, a Dutch serial maker who also runs WIP and Startup Jobs, launched it in 2010 as BetaLi.st. In 2019 he reported BetaList at a little over $100K a year. (sources: hackernoon.com, mixergy.com) WIP, his maker community, started in 2017 as a Telegram group for BetaList makers.
What you get
- A permanent, hand-edited listing. BetaList features around 20 startups a day.
- An audience of early adopters, founders and investors. BetaList reports 500,000+ pageviews a month and 70,000+ newsletter subscribers.
- A newsletter spot, guaranteed on the faster plans and given to the most popular startups on the cheapest one.
- A link to your site. BetaList says it is do-follow, from a DR 76 domain, and tags outbound clicks with UTM parameters so you can track sign-ups. Our own data hasn’t independently confirmed the do-follow status.
Pricing and wait times (checked November 2026)
BetaList used to have a free queue that could take weeks or months. Its help center now says all submissions are paid and there is no free option. You choose a plan by how quickly you want to be featured:
| Plan | Featured within | Newsletter |
|---|---|---|
| Lite | About 14 days | Only for the most popular startups |
| Standard | About 3 days | Guaranteed |
| Premium | About 1 day | Guaranteed |
Each plan is a one-time payment, not a subscription, and BetaList shows the price only at the end of the submission form. If your startup isn’t selected, the payment is refunded automatically. Once featured, you can pay for a “Boost” on the homepage and newsletter at $99 a week or $199 a month. (sources: betalist.com, betalist.com, betalist.com)
Who gets accepted
- New to BetaList’s audience. Waitlists, betas and recently launched products all qualify; well-known products don’t.
- A technology startup. Software, AI tools, hardware and connected devices qualify. Blogs, courses, newsletters, agencies and online stores don’t.
- Its own domain and landing page, not a free hosting subdomain, an untouched template or an app store link.
- A clear way to sign up, such as a waitlist or sign-up form. “Follow us on X” isn’t enough.
- At most two features: one pre-launch and one at launch, a few weeks apart. (source: betalist.com)
Is BetaList worth it?
It is worth paying for when you have a working landing page with a waitlist or beta, a product early adopters will try, and a plan for what to do with the sign-ups (onboarding emails, interviews, a launch-day list). It is a weaker fit for B2B tools sold to non-technical buyers, for products that are already well known, and for anyone hoping one listing will create a business. Kevin Yun put GrowSurf’s free first version on Product Hunt, BetaList and Hacker News and then spent about a year without real customers. The listings weren’t the problem; the positioning was. (source: kevinyun.substack.com)
A sensible sequence is to feature the pre-launch version on BetaList, collect sign-ups for a few weeks, then launch publicly on Product Hunt and the launchpads below. BetaList allows a second feature at launch.
Indie launchpads: Uneed, Tiny Startups, Microlaunch, Peerlist and Fazier
These work most like Product Hunt: you pick or get a launch date, the community votes and the top products win badges. We track 17 launchpads in total. Costs below were checked on each platform’s own site where we could. Audience figures are what the platforms report.
Uneed
Daily launch platform where makers line up to launch, get upvoted and reviewed. The free waiting line is available to everyone, with paid fast-track, skip-the-line and sponsorship options; launches that hit an upvote threshold earn a do-follow link.
- Who it’s for: Indie SaaS and tools that want a Product Hunt-style launch day without Product Hunt’s competition.
- Cost: Free waiting line (Uneed assigns a date at the back of the line). Fast-track $14.99 (a slot in about 14 days), skip the line and pick your date $39.99, relaunch $15.
- Audience: Uneed reports about 125K monthly visitors and a 26,000-subscriber newsletter. A free launch needs an upvote score of 10 to stay published and 20 to keep a do-follow link (from a DR 75 domain, per Uneed).
- Do-follow link (our data): Yes
- Makers we know: Built by Thomas Sanlis, who says Uneed makes about $200K a year. Bruno Braun listed FloorPlan-AI there, which had 300+ active users at the time of his interview. (sources: uneed.best, uneed.best, aipressroom.com)
Tiny Startups
Curated launch platform, directory and weekly newsletter focused on small startups that make real money. Launches are pay-what-you-want, with higher payments ranking higher; a do-follow backlink is a paid add-on.
- Who it’s for: Small startups that already make (or are close to making) money and want a weekly leaderboard plus a newsletter.
- Cost: Free launch with a weekly Monday–Sunday leaderboard. Paid add-ons: skip the queue £99, a do-follow link £99, newsletter feature £149, membership £299 a year.
- Audience: Tiny Startups says launches are seen by 20,000+ early adopters, and 3,800+ startups have launched there.
- Do-follow link (our data): Not confirmed
- Makers we know: Run by Jaisal Rathee. TrustMRR shows Tiny Startups at about $180K in lifetime revenue. Our data used to list a do-follow link on every listing; the site now sells it as an add-on. (sources: tinystartups.com, trustmrr.com)
Microlaunch
Launch platform for makers and small startups that combines a launch leaderboard with roasts, deals and maker stories. Premium plans add extra SEO pages and do-follow backlinks.
- Who it’s for: Makers who want more than one day of visibility, plus reviews and a first-sales push.
- Cost: Free to launch; premium plans add SEO pages and do-follow links.
- Audience: Launches stay visible for longer than a single-day leaderboard, which suits makers who can’t clear a whole day.
- Do-follow link (our data): Yes
- Makers we know: Built by Saïd Aitmbarek, who also runs Stimpack for early traction. (source: microlaunch.net)
Peerlist Launchpad
Weekly launchpad inside Peerlist, a professional network for builders, where projects compete for upvotes from the platform's tech-savvy members.
- Who it’s for: Developers and designers who already have (or will create) a Peerlist profile.
- Cost: Free.
- Audience: A weekly launchpad inside Peerlist, a professional network for people who build software.
- Do-follow link (our data): Not confirmed
- Makers we know: Hoa Nguyen Xuan placed two of his products in Peerlist’s weekly launch rankings. (source: peerlist.io)
Fazier
Daily product discovery and launch site for tech startups. Submitting a product is free, with paid upgrades for extra promotion.
- Who it’s for: A free second launch alongside, or just before, Product Hunt.
- Cost: Free to submit, with paid promotion upgrades.
- Audience: A daily launch and discovery site for tech startups.
- Do-follow link (our data): Not confirmed
- Makers we know: Marcel Pintó Biescas launched ShipFlutter on Fazier first and then on Product Hunt in July 2024. (source: linkedin.com)
For developer tools: Show HN, DevHunt and other technical audiences
Hacker News (Show HN)
Free, with no queue: post a “Show HN” titled with what you made, explain how it works, and stay in the comments. It rewards real technical substance and punishes hype. The track record among makers we cover is strong:
- Jen Yip’s Show HN for Lunch Money in August 2019 drew nearly 1,000 sign-ups in a few hours. (source: indiehackers.com)
- Tony Dinh made his first DevUtils sales after a Hacker News launch. (source: indiehackers.com)
- Gani Georgiev’s PocketBase Show HN reached 563 points and 111 comments in 2022. (source: news.ycombinator.com)
- Michael Lynch’s TinyPilot build guide hit #1 on Hacker News, and the month closed at 52 kits sold against a goal of 10. (source: mtlynch.io)
DevHunt (disclosure: we run it)
DevHunt is an open-source launchpad only for developer tools, built by Sidi Jeddou in 2023 as part of John Rush’s portfolio, so treat this entry with that in mind. Developers sign in with GitHub or Google to vote, and launches run in weekly batches. A free listing gets a permanent page with a no-follow link. A $49 one-time launch lets you pick the week and adds a newsletter spot, an X post and a do-follow link. DevHunt reports about 611,000 unique visitors since launch and 7,300+ tools launched. (sources: devhunt.org, devhunt.org) It is a good fit for APIs, SDKs, CLIs and developer infrastructure, and a poor fit for consumer or non-technical products. Sidi himself launched his form builder RapidForms on Product Hunt and DevHunt and got some traction from both, but his best channel was Reddit. (source: fakemayo.com)
Other technical audiences
- Lobsters: Deeply technical projects. Free.
- DEV Community: Launch posts and tutorials for developers. Free.
- Console.dev: Developer tool launches. Free.
- StackShare: Developer tools and infrastructure products. Free.
Free communities: Reddit and Indie Hackers
Communities cost nothing but time, and they reward makers who participate before they promote. Read each subreddit’s rules on self-promotion first. Our data lists Reddit links as no-follow.
| Community | Best for |
|---|---|
| r/SideProject | Showing off a side project |
| r/SaaS | SaaS-specific feedback |
| r/microsaas | Micro-SaaS launches |
| r/indiehackers | Bootstrapper feedback |
| r/alphaandbetausers | Finding beta testers |
| r/roastmystartup | Harsh landing-page feedback |
| r/macapps | Launching macOS apps |
| r/selfhosted | Open-source self-hosted software |
| Indie Hackers Products | Building in public among bootstrappers |
Sidi Jeddou’s two Reddit posts drew about 14,000 and 10,000 views and were his most successful launch channel. (source: fakemayo.com) On Indie Hackers, Uku Täht’s “Show IH” post for Plausible brought 60+ people into a public beta, the base of its first customers. (source: indiehackers.com)
Every Product Hunt alternative compared
The full list from our data, with pricing model, do-follow status and what each one is best for. “Not confirmed” means we haven’t verified the link type ourselves. Check the platform before you rely on a backlink. We track 80 launch platforms and directories on the launch page, 10 with confirmed do-follow links.
| Platform | Pricing | Do-follow (our data) | Best for |
|---|---|---|---|
| Product Hunt | Free | No | Big launch-day exposure to early adopters |
| BetaList | Paid | Not confirmed | Collecting early beta signups before launch |
| Hacker News (Show HN) | Free | Not confirmed | Developer feedback and organic traffic spikes |
| DevHunt (ours) | Free + paid options | Not confirmed | Launching developer tools to a technical audience |
| Uneed | Free + paid options | Yes | Indie product launches with an SEO backlink |
| Tiny Startups | Free + paid options | Not confirmed | Small revenue-generating startups |
| Microlaunch | Free + paid options | Yes | Month-long visibility and maker feedback |
| Peerlist Launchpad | Free | Not confirmed | Reaching developers and designers on Peerlist |
| Fazier | Free + paid options | Not confirmed | A free secondary launch alongside Product Hunt |
| OpenHunts | Free + paid options | Yes | Weekly launches for tiny startups |
| TinyLaunch | Free + paid options | Yes | Badge-for-backlink launches |
| LaunchIgniter | Free + paid options | Yes | Quick cross-posting of an existing launch |
| Startup Fame | Free + paid options | Yes | Permanent listing with a do-follow link |
| Twelve Tools | Free + paid options | Yes | Getting a tool in front of daily browsers |
| Awesome Indie | Free + paid options | Not confirmed | Free daily indie launches |
| PeerPush | Free + paid options | Not confirmed | Discovery by humans and AI assistants |
| Launching Next | Free + paid options | Not confirmed | Early-stage startup exposure |
| IndieHunt | Free + paid options | Yes | AI and indie SaaS launches |
| Directory Hunt | Free + paid options | Not confirmed | Launching directory sites and tiny projects |
| AlternativeTo | Free | Not confirmed | Capturing users searching for alternatives |
| SaaSHub | Free + paid options | Not confirmed | Appearing in 'alternatives to X' searches |
| Indie Hackers Products | Free | Not confirmed | Building in public among bootstrappers |
Some of these sites ask you to embed their badge in exchange for the do-follow link, and several sell faster or guaranteed placement. Pay only when the audience fits your product.
After launch: directories and “alternative to” sites
Launch sites bring a spike. Directories and comparison sites bring a trickle of visitors for years, because they rank in Google for searches like “alternative to Typeform”. List your product on:
- AlternativeTo: capturing users searching for alternatives. Free.
- SaaSHub: appearing in 'alternatives to x' searches. Free + paid options.
- G2: b2b credibility through reviews. Free + paid options.
- Capterra: smb software buyers comparing tools. Free + paid options.
- F6S: startup profile plus accelerator applications. Free.
- Startup Stash: tools aimed at startup founders. Free + paid options.
- Niche directories for your category: AI tool directories for AI products, the Mac and iOS app communities, open-source lists for open-source projects. Our launch page groups them.
Dean McPherson and Baptiste Arnaud used lifetime-deal marketplaces as their launch instead: Paperform gained about 3,000 subscribers from a $39 AppSumo deal in 2016, and Typebot sold 767 deals in three weeks. (sources: smartcompany.com.au, indiehackers.com)
A simple multi-platform launch plan
- 4–8 weeks before: put up a landing page with a waitlist, build in public, and submit the pre-launch version to BetaList and r/alphaandbetausers.
- 1–2 weeks before: book launch dates on one or two launchpads (Uneed, Tiny Startups or Microlaunch) so they land in your launch week, not on the same day as Product Hunt.
- Launch day: Product Hunt, then a Show HN a few hours later if the product is technical, and DevHunt if it’s a developer tool. Reply to every comment everywhere.
- Launch week: Peerlist, Fazier and the relevant subreddits, each with a post written for that audience, not a pasted link.
- After: directories, AlternativeTo and SaaSHub, comparison pages on your own site, and a relaunch for every major release.
Frequently asked questions
What is the best alternative to Product Hunt?
It depends on your goal. BetaList is best for pre-launch sign-ups, Uneed and Fazier for a free daily launch, Tiny Startups and Peerlist Launchpad for a weekly launch, Show HN on Hacker News for technical products, and DevHunt for developer tools. Most makers use several.
Is BetaList free?
No. BetaList's help center says all submissions are now paid and there is no free option. You pick a plan by how fast you want to be featured: Lite within about 14 days, Standard within about 3 days, Premium within about 1 day. The price is shown at the end of the submission form, and you get an automatic refund if your startup isn't selected.
How long does BetaList take?
With the current paid plans, about 14 days on Lite, about 3 days on Standard and about 1 day on Premium. The old free queue, which could take weeks or months, no longer exists.
Is BetaList worth it?
It's worth it if you have a landing page with a waitlist or beta, a product early adopters will try, and a plan for following up with sign-ups. It's less useful for well-known products, non-tech businesses or B2B tools sold to non-technical buyers. Since unselected submissions are refunded, the main risk is low.
Which sites like Product Hunt give do-follow backlinks?
Product Hunt links are no-follow. Of the 80 platforms we track, 10 are confirmed to give do-follow links, including Uneed (for launches that pass its upvote threshold), Microlaunch, TinyLaunch, Startup Fame and Twelve Tools. Several sites now charge for the do-follow link or require a badge.
Who founded BetaList?
BetaList was founded in 2010 by Marc Köhlbrugge, a Dutch indie maker who also runs WIP and Startup Jobs under his holding company Killbridge Ventures.