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exit story · 2023 · design tools

Page Flows acquisition (2023)

Page Flows was built by Ramy Khuffash and sold in 2023.

🎨 Design Toolspageflows.com

Key facts

Buyer
Undisclosed
Year
2023
Price
Undisclosed
Revenue at sale
—
Years operated
6 years
Channel
—

Why they sold: Khuffash had already been focused on his QR code business, Hovercode, for months and believed Page Flows could grow much larger with owners who had more capacity for it.

The story of Page Flows

Page Flows is a library of recorded user flows from real products, used by designers and product managers for research and inspiration. Ramy Khuffash built it in London after his UI Movement newsletter gained traction and fed traffic to it. It grew into a subscription business with thousands of designers using it, and at one point he reported about $5,100 a month in revenue.

In November 2023, after running it for about six years, Khuffash announced it had been acquired. He has not publicly named the buyer or the terms. He said he would miss reviewing app videos and sending the weekly newsletter, and he went on to work full-time on Hovercode.

The maker

Ramy Khuffash avatar

Ramy Khuffash

@ramykhuffash United Kingdom3.2K followers

London indie founder of Hovercode; built and sold Page Flows

Hovercode, Page Flows, Linkjar +3

See the Page Flows product page or Ramy Khuffash's full profile for everything they have built since.

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Sources

Facts are taken from the maker's and buyer's public statements and press coverage. Prices and revenue are shown only when publicly stated; self-reported figures are not independently verified.

Keep exploring

Page Flows acquisition FAQ

Who bought Page Flows?

The buyer of Page Flows has not been publicly disclosed; the sale happened in 2023.

How much did Page Flows sell for?

The price was not publicly disclosed.

Why did Ramy Khuffash sell Page Flows?

Khuffash had already been focused on his QR code business, Hovercode, for months and believed Page Flows could grow much larger with owners who had more capacity for it.

How long did it take Page Flows to get acquired?

Page Flows was sold about 6 years after launch.