Pablo Stanley
@pablostanley United States103K followers
Designer and serial maker behind Humaaans, Blush and Lummi, which Udemy acquired
Lummi, Blush, Humaaans +5
exit story · 2025 · ai builders
How Pablo Stanley Sold Lummi to Udemy (2025)
Lummi was built by Pablo Stanley and sold to Udemy in 2025.
Key facts
- Buyer
- Udemy ↗
- Year
- 2025
- Price
- Undisclosed
- Revenue at sale
- —
- Years operated
- 2 years
- Channel
- Direct sale
The story of Lummi
Lummi is an AI image platform offering free stock photos, illustrations and editing tools such as background removal and image-to-video, co-founded in 2023 by designer Pablo Stanley and Jason Donnette.
In June 2025 Udemy announced it had acquired Lummi to give its instructors AI-generated illustrations and design assets for their courses. Financial terms were not disclosed.
The Lummi team joined Udemy's Innovation Studio, instructors were offered Lummi Pro access, and Udemy began integrating the technology into its platform and Instructor Academy.
The maker
See the Lummi product page or Pablo Stanley's full profile for everything they have built since.
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Sources
- alternativeto.net — alternativeto.net/news/2025/6/udemy-acquires-lummi-to-add-ai-powered-design-tools-for-inst
- teach.udemy.com — teach.udemy.com/udemy-acquires-lummi-ai/
Facts are taken from the maker's and buyer's public statements and press coverage. Prices and revenue are shown only when publicly stated; self-reported figures are not independently verified.
Keep exploring
Lummi acquisition FAQ
Who bought Lummi?
Lummi was acquired by Udemy in 2025 from Pablo Stanley.
How much did Lummi sell for?
The price was not publicly disclosed.
How long did it take Lummi to get acquired?
Lummi was sold about 2 years after launch, through a direct sale (sold directly to a buyer, often a competitor, customer or acquirer that reached out).