Florin Pop
@FlorinPop17 Romania203K followers
Developer turned indie hacker on a public $1M revenue journey
iCodeThis, Content Copilot, Indie Action$445K lifetime across proje…
exit story · 2025 · educators & course creators
How Florin Pop Sold iCodeThis to Boot.dev (2025)
iCodeThis was built by Florin Pop and sold to Boot.dev in 2025 for $50K. At the time of the sale it made ~$67K lifetime revenue, mostly one-time payments (subscriptions peaked ~$300 MRR).
Key facts
- Buyer
- Boot.dev ↗
- Year
- 2025
- Price
- $50K
- Revenue at sale
- ~$67K lifetime revenue, mostly one-time payments (subscriptions peaked ~$300 MRR)
- Years operated
- 2 years
- Channel
- Direct sale
Why they sold: After about two years of running it, Florin Pop felt burned out, wanted to focus on new projects, thought someone else could take it further, and wanted the flexibility of $50K in cash.
The story of iCodeThis
Florin Pop started iCodeThis in December 2022 as a daily coding-challenge platform for frontend developers. He validated the idea by posting UI designs on Twitter and asking followers to code them, then built an app where members could submit their solutions. It grew to more than 56,000 members through daily challenges, a Discord community, building in public and affiliate videos. Most of its roughly $67K in revenue came from one-time payments, after subscriptions failed to scale.
Boot.dev approached Pop after he posted publicly about possibly selling, but he was not ready at the time. In early 2025 he went back to Boot.dev CEO Lane Wagner, and after some negotiation they agreed on $50,000. He was paid $10K when the agreement was signed and the rest after the assets were handed over, which took only a few hours.
After the sale Pop moved on to new projects, including a gamified time-tracking app called Indie Action.
Lessons Florin Pop shared
- 1.Building a large user base increases what a buyer will pay.
- 2.Stay open to offers: he had not planned to sell, but the right buyer came to him.
- 3.Treat each project as a stepping stone to the next.
Paraphrased from the maker's public posts and interviews (see sources).
The maker
See the iCodeThis product page or Florin Pop's full profile for everything they have built since.
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Sources
- florin-pop.com — florin-pop.com/blog/i-sold-my-first-saas-for-50000/
- linkedin.com — linkedin.com/posts/florinpop17_i-just-sold-my-first-saas-icodethis-for-activity-7295481134
Facts are taken from the maker's and buyer's public statements and press coverage. Prices and revenue are shown only when publicly stated; self-reported figures are not independently verified.
Keep exploring
iCodeThis acquisition FAQ
Who bought iCodeThis?
iCodeThis was acquired by Boot.dev in 2025 from Florin Pop.
How much did iCodeThis sell for?
iCodeThis sold for $50K, as publicly stated. At the time of the sale it made ~$67K lifetime revenue, mostly one-time payments (subscriptions peaked ~$300 MRR).
Why did Florin Pop sell iCodeThis?
After about two years of running it, Florin Pop felt burned out, wanted to focus on new projects, thought someone else could take it further, and wanted the flexibility of $50K in cash.
How long did it take iCodeThis to get acquired?
iCodeThis was sold about 2 years after launch, through a direct sale (sold directly to a buyer, often a competitor, customer or acquirer that reached out).
What did Florin Pop learn from selling iCodeThis?
Building a large user base increases what a buyer will pay. Stay open to offers: he had not planned to sell, but the right buyer came to him.