diff ~/p/jay-clouse ~/p/lenny-rachitsky

Jay Clouse vs Lenny Rachitsky

Products, revenue & stack compared side by side.

Jay Clouse

Founder of Creator Science, teaching creators to build businesses through experiments

@jayclouse United States

Lenny Rachitsky

Former Airbnb product lead behind Lenny's Newsletter and Lenny's Podcast

@lennysan United States

Jay Clouse vs Lenny Rachitsky at a glance

Both Jay Clouse and Lenny Rachitsky are bootstrapped and have sold at least one product. They overlap in Creators & Writers, Community Builders and Acquirers & Indie Investors. Jay is based in Columbus, United States, Lenny in San Francisco Bay Area, United States. Jay started in 2017 and Lenny in 2019. Jay Clouse has 4 products listed on IndieMakerList vs Lenny Rachitsky's 4. Jay has sold 1 product. Lenny self-reports $1M+/yr (newsletter and podcast, each over $500K) (as of 2024); Jay hasn't shared a revenue figure publicly. On X, Jay has about 56K followers and Lenny about 449K.

Side-by-side comparison

Based in: Jay Clouse: Columbus, United States; Lenny Rachitsky: San Francisco Bay Area, United States
Started: Jay Clouse: 2017 (9 yrs indie); Lenny Rachitsky: 2019 (7 yrs indie)
Revenue (self-reported): Jay Clouse: Not public; Lenny Rachitsky: $1M+/yr (newsletter and podcast, each over $500K)self-reported, as of 2024 · source for Lenny Rachitsky's revenue
Products listed: Jay Clouse: 4; Lenny Rachitsky: 4
Product status: Jay Clouse: 3 active · 1 acquired; Lenny Rachitsky: 4 active
X followers: Jay Clouse: 56K; Lenny Rachitsky: 449K
Categories: Jay Clouse: Creators & Writers Educators & Course Creators Community Builders Acquirers & Indie Investors; Lenny Rachitsky: Creators & Writers Community Builders Acquirers & Indie Investors
Style: Jay Clouse: bootstrappedbuilds in publicexited; Lenny Rachitsky: bootstrappedexited
Courses & resources: Jay Clouse: 5; Lenny Rachitsky: 3

Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.

Tech stack

No tools in common in their publicly listed stacks. See the indie maker tech stack.

Jay Clouse

No stack shared publicly.

Lenny Rachitsky

No stack shared publicly.

How they build

Jay Clouse

Everything you publish is an experiment you can learn from.
Trust, not attention, is the real currency of a creator business.
Sustainable pacing beats hustle-culture burnout.
Build a signature product designed for your specific audience.
Focus on creating community, not just building an audience.

Lenny Rachitsky

Quality and consistency are the keys to building an audience.
A few deeply researched tentpole pieces can matter more than volume.
Write for a specific audience that lacks a home publication.
Keep free content genuinely useful because it markets the paid work.

Learn from Jay and Lenny

Jay Clouse

Lenny Rachitsky

Jay Clouse vs Lenny Rachitsky FAQ

Who makes more money, Jay Clouse or Lenny Rachitsky?

Lenny Rachitsky self-reports $1M+/yr (newsletter and podcast, each over $500K) (as of 2024). Jay Clouse's revenue is not public, so a direct comparison isn't possible.

Who has built more products, Jay Clouse or Lenny Rachitsky?

Jay Clouse has 4 products listed (including Creator Science, The Lab and CreatorHQ); Lenny Rachitsky has 4 products listed (including Lenny's Newsletter, Lenny's Podcast and Lenny's Jobs).