Lenny's Newsletter
lennysnewsletter.com
Weekly deeply researched advice on product, growth and careers with a paid tier and private community.
diff ~/p/lenny-rachitsky ~/p/peter-askew
Lenny Rachitsky vs Peter Askew
Products, revenue & stack compared side by side.
Domain investor who turns premium .com names into businesses — and sells onions online
@searchbound United States
Lenny Rachitsky vs Peter Askew at a glance
Both Lenny Rachitsky and Peter Askew are bootstrapped and have sold at least one product. They overlap in Creators & Writers, Community Builders and Acquirers & Indie Investors. Lenny is based in San Francisco Bay Area, United States, Peter in Savannah, United States. Lenny started in 2019 and Peter in 2004. Lenny Rachitsky has 4 products listed on IndieMakerList vs Peter Askew's 6. Peter has sold 1 product. Lenny self-reports $1M+/yr (newsletter and podcast, each over $500K) (as of 2024); Peter hasn't shared a revenue figure publicly. On X, Lenny has about 449K followers and Peter about 26K.
Side-by-side comparison
- Based in
- Lenny Rachitsky: San Francisco Bay Area, United States
- Peter Askew: Savannah, United States
- Started
- Lenny Rachitsky: 2019 (7 yrs indie)
- Peter Askew: 2004 (22 yrs indie)
- Revenue (self-reported)
- Lenny Rachitsky: $1M+/yr (newsletter and podcast, each over $500K)self-reported, as of 2024 · source for Lenny Rachitsky's revenue
- Peter Askew: Not public
- Products listed
- Lenny Rachitsky: 4
- Peter Askew: 6
- Product status
- Lenny Rachitsky: 4 active
- Peter Askew: 5 active · 1 acquired
- X followers
- Lenny Rachitsky: 449K
- Peter Askew: 26K
- Categories
- Lenny Rachitsky: Creators & WritersCommunity BuildersAcquirers & Indie Investors
- Peter Askew: E-commerceCommunity BuildersAcquirers & Indie InvestorsCreators & Writers
- Style
- Lenny Rachitsky: bootstrappedexited
- Peter Askew: solobootstrappedexitedserial maker
- Courses & resources
- Lenny Rachitsky: 3
- Peter Askew: 4
Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.
Top products
Lenny's Podcast
lennysnewsletter.com
Interview show with product leaders, founders and operators.
Lenny's Jobs
lennysjobs.com
Job board for product, growth and tech roles aimed at the newsletter audience.
Lenny's Product Pass
lennysproductpass.com
Bundle giving annual subscribers free access to a set of premium software tools.
VidaliaOnions.com
vidaliaonions.com
Direct-to-consumer Vidalia sweet onions shipped from a partner farm in Vidalia, Georgia.
Onions.com
onions.com
Online onion shop and resource built on a premium category-defining domain.
RanchWork.com
ranchwork.com
Niche job board for ranch, equestrian and outdoor jobs.
ZooJobs.com
zoojobs.com
Job board for zoo, aquarium and animal care careers.
Tech stack
No tools in common in their publicly listed stacks. See the indie maker tech stack.
No stack shared publicly.
No stack shared publicly.
How they build
- Quality and consistency are the keys to building an audience.
- A few deeply researched tentpole pieces can matter more than volume.
- Write for a specific audience that lacks a home publication.
- Keep free content genuinely useful because it markets the paid work.
- A great domain name can be the business idea itself — let the name inspire the project.
- Partner with a real domain expert (like a farmer) and be the web person.
- Focus small job boards and shops on a single niche industry.
- Run a portfolio so one project's rough year is cushioned by the others.
- Purpose and customer relationships matter more than squeezing out profit.
Learn from Lenny and Peter
- [newsletter] Lenny's Newsletter
- [podcast] Lenny's Podcast
- [youtube] Lenny's Podcast on YouTube
Lenny Rachitsky vs Peter Askew FAQ
Who makes more money, Lenny Rachitsky or Peter Askew?
Lenny Rachitsky self-reports $1M+/yr (newsletter and podcast, each over $500K) (as of 2024). Peter Askew's revenue is not public, so a direct comparison isn't possible.
Who has built more products, Lenny Rachitsky or Peter Askew?
Lenny Rachitsky has 4 products listed (including Lenny's Newsletter, Lenny's Podcast and Lenny's Jobs); Peter Askew has 6 products listed (including VidaliaOnions.com, Onions.com and RanchWork.com).
Where are Lenny Rachitsky and Peter Askew based?
Lenny Rachitsky: San Francisco Bay Area, United States. Peter Askew: Savannah, United States.
Who has been an indie maker longer, Lenny Rachitsky or Peter Askew?
Lenny Rachitsky started in 2019 (7 years indie); Peter Askew started in 2004 (22 years indie).
Are Lenny Rachitsky and Peter Askew bootstrapped?
Yes, both are listed as bootstrapped founders on IndieMakerList.
Full profiles
Read the full story, timeline and links on Lenny Rachitsky's profile and Peter Askew's profile.
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