Late Checkout
latecheckout.studio
Holding company, agency and studio building community-based and AI-native internet businesses.
diff ~/p/greg-isenberg ~/p/lenny-rachitsky
Greg Isenberg vs Lenny Rachitsky
Products, revenue & stack compared side by side.
CEO of Late Checkout, host of The Startup Ideas Podcast, creator of Ideabrowser
@gregisenberg
Greg Isenberg vs Lenny Rachitsky at a glance
Both Greg Isenberg and Lenny Rachitsky have sold at least one product. They overlap in Community Builders, Creators & Writers and Acquirers & Indie Investors. Greg started in 2012 and Lenny in 2019. Greg Isenberg has 6 products listed on IndieMakerList vs Lenny Rachitsky's 4. Greg has sold 2 products. Lenny self-reports $1M+/yr (newsletter and podcast, each over $500K) (as of 2024); Greg hasn't shared a revenue figure publicly. On X, Greg has about 727K followers and Lenny about 449K.
Side-by-side comparison
- Based in
- Greg Isenberg: —
- Lenny Rachitsky: San Francisco Bay Area, United States
- Started
- Greg Isenberg: 2012 (14 yrs indie)
- Lenny Rachitsky: 2019 (7 yrs indie)
- Revenue (self-reported)
- Greg Isenberg: Not public
- Lenny Rachitsky: $1M+/yr (newsletter and podcast, each over $500K)self-reported, as of 2024 · source for Lenny Rachitsky's revenue
- Products listed
- Greg Isenberg: 6
- Lenny Rachitsky: 4
- Product status
- Greg Isenberg: 4 active · 2 acquired
- Lenny Rachitsky: 4 active
- X followers
- Greg Isenberg: 727K
- Lenny Rachitsky: 449K
- Categories
- Greg Isenberg: Community BuildersCreators & WritersAI BuildersAcquirers & Indie Investors
- Lenny Rachitsky: Creators & WritersCommunity BuildersAcquirers & Indie Investors
- Style
- Greg Isenberg: exitedserial maker
- Lenny Rachitsky: bootstrappedexited
- Courses & resources
- Greg Isenberg: 4
- Lenny Rachitsky: 3
Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.
Top products
Ideabrowser
ideabrowser.com
AI-powered database of trends and startup ideas worth building, with daily curated ideas.
The Vibe Marketer
thevibemarketer.com
Resources for automating marketing tasks with AI.
B
Boring Marketer
boringmarketer.com
AI marketing brand from the Late Checkout portfolio.
Lenny's Newsletter
lennysnewsletter.com
Weekly deeply researched advice on product, growth and careers with a paid tier and private community.
Lenny's Podcast
lennysnewsletter.com
Interview show with product leaders, founders and operators.
Lenny's Jobs
lennysjobs.com
Job board for product, growth and tech roles aimed at the newsletter audience.
Lenny's Product Pass
lennysproductpass.com
Bundle giving annual subscribers free access to a set of premium software tools.
Tech stack
No tools in common in their publicly listed stacks. See the indie maker tech stack.
No stack shared publicly.
No stack shared publicly.
How they build
- Start with a community or audience, then build products for it.
- Communities and brand are the new moats in an AI world.
- Give ideas away freely; execution and distribution are what matter.
- Self-fund and build a portfolio instead of chasing venture rounds.
- Quality and consistency are the keys to building an audience.
- A few deeply researched tentpole pieces can matter more than volume.
- Write for a specific audience that lacks a home publication.
- Keep free content genuinely useful because it markets the paid work.
Learn from Greg and Lenny
- [podcast] The Startup Ideas Podcast
- [youtube] Greg Isenberg on YouTube
- [newsletter] Greg's Letter
- [template] Ideabrowser
- [newsletter] Lenny's Newsletter
- [podcast] Lenny's Podcast
- [youtube] Lenny's Podcast on YouTube
Greg Isenberg vs Lenny Rachitsky FAQ
Who makes more money, Greg Isenberg or Lenny Rachitsky?
Lenny Rachitsky self-reports $1M+/yr (newsletter and podcast, each over $500K) (as of 2024). Greg Isenberg's revenue is not public, so a direct comparison isn't possible.
Who has built more products, Greg Isenberg or Lenny Rachitsky?
Greg Isenberg has 6 products listed (including Late Checkout, Ideabrowser and The Vibe Marketer); Lenny Rachitsky has 4 products listed (including Lenny's Newsletter, Lenny's Podcast and Lenny's Jobs).
Where are Greg Isenberg and Lenny Rachitsky based?
Greg Isenberg: not listed. Lenny Rachitsky: San Francisco Bay Area, United States.
Who has been an indie maker longer, Greg Isenberg or Lenny Rachitsky?
Greg Isenberg started in 2012 (14 years indie); Lenny Rachitsky started in 2019 (7 years indie).
Are Greg Isenberg and Lenny Rachitsky bootstrapped?
Lenny Rachitsky is listed as bootstrapped; Greg Isenberg isn't tagged as bootstrapped on IndieMakerList.
Full profiles
Read the full story, timeline and links on Greg Isenberg's profile and Lenny Rachitsky's profile.
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