Rupert Hoffschmidt-McDonnell

Berlin indie hacker and no-code developer running DocsAutomator

@hffschmdt Berlin, Germany31 followersSaaS Founders No-Code Makers Productivity Tools

Rupert Hoffschmidt-McDonnell at a glance

Known for: DocsAutomator
Based in: Berlin, Germany
Indie since: 2023
Active products: DocsAutomator

Facts checked 2026-10-20

About Rupert Hoffschmidt-McDonnell

Rupert Hoffschmidt-McDonnell is a Berlin-based indie hacker and no-code and low-code developer who loves building internal tools and automated systems. Before software, Rupert founded several consumer businesses, including hy!, the kombucha brand ROY and the Kombucha Summit event.

Since 2023 they have run DocsAutomator, a B2B SaaS that turns data into documents. It generates Google Docs and PDFs from sources such as Airtable, Notion, Google Sheets and Zapier, and can route them for signature and file them automatically. In 2026 Rupert released a new AI-powered version with a built-in agent that handles setup, and in 2025 noted that DocsAutomator's very first customer was still a customer. They write about what they learn in life and work on the site rupert.xyz.

Products by Rupert Hoffschmidt-McDonnell

DocsAutomator

docsautomator.co

Generates, signs and files documents and PDFs from data in Airtable, Notion, Google Sheets, Zapier and more.

Builds indie alternatives to:DocuSign PandaDoc

Rupert Hoffschmidt-McDonnell's journey, 2023–20263 milestones · self-reported

First product
Launch / milestone
Started 2023

2023First product: Founded DocsAutomator, a document automation SaaS
2025Milestone: Noted that DocsAutomator's first-ever customer was still a…
2026Launch: Launched an AI-powered DocsAutomator with a built-in setup agent

Timeline

2023 — Founded DocsAutomator, a document automation SaaS.
2025 — Noted that DocsAutomator's first-ever customer was still a customer.
2026 — Launched an AI-powered DocsAutomator with a built-in setup agent.

How Rupert builds

Automate repetitive document work with the tools teams already use.
Build internal tools and systems that remove manual steps.
Keep early customers happy for the long run.

Rupert Hoffschmidt-McDonnell FAQ

Who is Rupert Hoffschmidt-McDonnell?

Rupert Hoffschmidt-McDonnell is a Berlin-based indie hacker and no-code and low-code developer who loves building internal tools and automated systems.

What is DocsAutomator?

DocsAutomator is a SaaS by Rupert Hoffschmidt-McDonnell that generates Google Docs and PDFs from data in tools like Airtable, Notion and Google Sheets, then handles signing and filing.