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Marie Martens

Co-founder of Tally, the bootstrapped free form builder from Ghent

About Marie Martens

Marie Martens is the co-founder of Tally, a form builder that lets people create forms by typing, like a document, with unlimited forms and submissions on its free plan. She runs the company with her co-founder Filip Minev from Ghent, Belgium, with Filip leading product and engineering and Marie leading growth and the business side.

Tally launched in 2020 and has been bootstrapped and profitable, competing with larger form tools through a generous free tier and word of mouth. Marie shares learnings about growing a bootstrapped SaaS, pricing, hiring a small team and product-led growth on X and in talks.

Products by Marie Martens

Tally logo

Tally

tally.so

Form builder that works like a doc, with unlimited free forms and submissions.

Videos with Marie Martens

Interviews & press

How Marie builds

  • A generous free plan can be the growth engine.
  • Stay small, bootstrapped and profitable.
  • Share learnings openly.

Marie Martens FAQ

Who founded Tally?

Tally was founded by Marie Martens and Filip Minev in Ghent, Belgium.

Is Tally venture funded?

No. Marie Martens describes Tally as bootstrapped, built by a small team without venture capital.

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