Harry Dry

Harry Dry is a London-based marketer and copywriter who runs Marketing Examples, a free gallery of short, practical case studies showing how real companies write copy, run referral programmes, do SEO, sell and build brands. The site positions itself as a kind of Dribbble for marketers: browse an example, steal the idea, apply it.

He launched Marketing Examples in May 2019, in his early twenties, after side projects such as a shop selling printed fake tweets on canvas and the viral joke dating site Yeezy.Dating. A Product Hunt launch four months later, where it was voted product of the week, brought in about 2,000 subscribers. He grew the Monday newsletter to roughly 130,000 readers in about three and a half years without paid ads, using what he calls growth loops: teasing each piece on X, LinkedIn, Reddit, Indie Hackers, Facebook and Slack groups before publishing, then pointing newsletter readers back to the social thread to amplify it. Around half his subscribers came from a carefully timed pop-up.

The business is funded mainly by long-term sponsorships rather than weekly ad slots; his first sponsor, Email Octopus, let him quit his day job. He teaches a compact set of copywriting rules focused on making copy concrete, falsifiable and unique to the product, publishes a library of copywriting examples, and is a frequent podcast guest, including a widely shared 76-minute copywriting masterclass. He is often cited as an example of how a one-person content brand can become the go-to resource in a crowded niche.