ian.is SEO tools
ian.is
Search Console-powered SEO toolkit: internal links, quick wins, content decay, cannibalisation, rank tracking, index monitoring and AI referral traffic.
diff ~/p/ian-nuttall ~/p/john-rush
Ian Nuttall vs John Rush
Products, revenue & stack compared side by side.
Ian Nuttall vs John Rush at a glance
Both Ian Nuttall and John Rush are bootstrapped, build in public, have sold at least one product and are serial makers. They overlap in Marketing & SEO Tools and AI Builders. Ian Nuttall has 4 products listed on IndieMakerList vs John Rush's 23. Ian has sold 1 product and John the same number. On revenue, Ian self-reports $100K ARR (Keyword Metrics + URL Monitor) (as of 2024) and John $3M/yr (as of 2025). On X, Ian has about 82K followers and John about 118K.
Side-by-side comparison
- Based in
- Ian Nuttall: —
- John Rush: —
- Started
- Ian Nuttall: 2005 (21 yrs indie)
- John Rush: —
- Revenue (self-reported)
- Ian Nuttall: $100K ARR (Keyword Metrics + URL Monitor)self-reported, as of 2024 · source for Ian Nuttall's revenue
- John Rush: $3M/yrself-reported, as of 2025 · source for John Rush's revenue
- Products listed
- Ian Nuttall: 4
- John Rush: 23
- Product status
- Ian Nuttall: 2 active · 1 acquired · 1 shut down
- John Rush: 22 active · 1 acquired
- X followers
- Ian Nuttall: 82K
- John Rush: 118K
- Categories
- Ian Nuttall: Marketing & SEO ToolsAI BuildersCreators & Writers
- John Rush: SaaS FoundersDirectory MakersAI BuildersMarketing & SEO Tools
- Style
- Ian Nuttall: bootstrappedbuilds in publicexitedserial maker
- John Rush: bootstrappedbuilds in publicexitedserial maker
- Courses & resources
- Ian Nuttall: 3
- John Rush: 4
Revenue figures are self-reported by each maker and not audited; dates and scope differ. Highlighted categories are shared by both.
Top products
URL Monitor (now Cromojo)
cromojo.com
Monitors URLs in Google, flags indexing issues and bulk-indexes new pages; renamed Cromojo in November 2025.
Finds high-traffic keywords a site already ranks for so its content can be improved; the domain now redirects to Cromojo.
Course teaching programmatic SEO with real-world examples, which he built and later sold.
Unicorn Platform
unicornplatform.com
Simple website, blog and directory builder for busy founders. 10,000+ directories have been built on it.
SEObot
seobotai.com
Fully autonomous SEO robot with AI agents that researches keywords and writes, publishes and interlinks blog articles.
ListingBott
listingbott.com
Lists your product on hundreds of relevant directories in one click to earn backlinks and domain rating.
DevHunt
devhunt.org
The launchpad for developer tools — 1,000+ dev tools launched and 200,000+ developers visiting.
Tech stack
No tools in common in their publicly listed stacks. See the indie maker tech stack.
CursorClaude CodeCodexGoogle Search Console API
Unicorn PlatformNext.jsMarsXAI agents
How they build
- Build the tools you need yourself, then share them.
- Combine SEO know-how with AI coding for leverage.
- Favour craft, quality, minimalism and simplicity in products.
- SEO businesses demand extreme patience through algorithm swings.
- An audience on X can be the main customer acquisition channel.
- Distribution beats building: spend more time on SEO and content than on code and design.
- Start SEO on day one — it takes 3–6 months to compound.
- Launch many small bets, at most a week each, and cross-link them.
- Stay founder-only until traction; skip hiring, outsourcing and paid design before $10k MRR.
- Talk like a human on social media and share both wins and failures.
Learn from Ian and John
- [newsletter] Ian Nuttall newsletter · Free
- [youtube] Ian Nuttall on YouTube · Free
- [course] Practical Programmatic
Ian Nuttall vs John Rush FAQ
Who makes more money, Ian Nuttall or John Rush?
Ian Nuttall self-reports $100K ARR (Keyword Metrics + URL Monitor) (as of 2024) and John Rush self-reports $3M/yr (as of 2025). By these self-reported figures, John Rush's reported monthly revenue is higher. Figures are unaudited and may cover different periods or businesses, so treat them as rough indicators.
Who has built more products, Ian Nuttall or John Rush?
Ian Nuttall has 4 products listed (including ian.is SEO tools, URL Monitor (now Cromojo) and Keyword Metrics); John Rush has 23 products listed (including Unicorn Platform, SEObot and ListingBott).
What tech stack do Ian Nuttall and John Rush use?
Ian Nuttall uses Cursor, Claude Code, Codex and Google Search Console API. John Rush uses Unicorn Platform, Next.js, MarsX and AI agents. They don't list any tools in common.
Who has been an indie maker longer, Ian Nuttall or John Rush?
Ian Nuttall started in 2005 (21 years indie); John Rush's start year isn't listed.
Are Ian Nuttall and John Rush bootstrapped?
Yes, both are listed as bootstrapped founders on IndieMakerList.
Full profiles
Read the full story, timeline and links on Ian Nuttall's profile and John Rush's profile.
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