Eduardo Borges

Eduardo Borges is a Brazilian digital entrepreneur based in Florianópolis who has been building online businesses since the late 1990s. He made his first internet income in 1999 from affiliate programmes promoted through his own websites, and in 2010 left São Paulo to travel the world, branding himself as Brazil's first digital nomad. He says he has lived in 19 countries, and for years he taught SEO, niche authority sites and remote work to a large Portuguese-speaking audience through courses, a Slack community, a free Facebook backlink group and his YouTube channel.

From 2022 he turned to software through Ready For Mars, his AI-focused software house, which publishes an unusually candid launch log: 38 projects since 2022, of which about 29% became profitable and most were shut down. They span WhatsApp bots, FlutterFlow mobile apps, Chrome extensions, programmatic blogs and SaaS tools. Hits include datr.ai, an online dating automation app that was sold, the AI image generator FengMyShui, the viral Instagram reels library Viralist.ai, and Viajants, a cheap-flight alert app built with a partner.

In early 2026 he co-founded Dolafy with Guilherme Zanon. Dolafy gives companies that earn in one country and spend in another, such as affiliates paid by US ad networks or Amazon sellers paying overseas suppliers, a USD, EUR or BRL account within minutes, with transfers over ACH, wire, SWIFT, PIX and SEPA for a flat 1% fee and no monthly charge. Two co-founders run it alongside seven AI agents that handle document screening, account opening and marketing. It went live on Lightspark's payout infrastructure five days after signing in May 2026, and by September 2026 had more than 200 businesses live and was profitable without investors.