Skip to content
Dagobert Renouf avatar

Dagobert Renouf

The startup meme king: co-founded Logology, runs LaunchDay, wore a 26-sponsor wedding suit

About Dagobert Renouf

Dagobert Renouf is a self-taught developer and designer from Lille, France, known across the indie hacker world as the startup meme guy. After roughly a decade freelancing in web development and UX for remote clients, he co-founded Logology in 2018 with his wife Lucie, a service that gave early-stage startups affordable logos and branding: she designed, he coded.

Logology launched into the pandemic and struggled, until in 2021 Dagobert started posting one startup meme and one honest build-in-public tweet every day while replying to hundreds of others. His audience grew past 100K followers and Logology's revenue rose about sevenfold year over year, but it plateaued at a few thousand dollars a month. After five years and more than $100K of their own savings, the couple shut Logology down in 2024, and he wrote openly about the decision.

He turned his Twitter playbook into a course, co-hosted the This Indie Life podcast about the emotional side of entrepreneurship, and launched LaunchDay, a launch platform for indie makers. In 2025 he went viral worldwide for funding his wedding by selling ad space on his tuxedo to 26 indie startups; one sponsor, Comp AI, hired him in sales, and he still runs LaunchDay on the side.

Products by Dagobert Renouf

LaunchDay logo

LaunchDay

itslaunchday.com

Launch platform for indie makers, run as recurring events with deals from featured products.

Logology logo

Logology

logology.co

shutdown

Affordable logo and brand design for early-stage startups, co-founded with his wife; closed after five years.

Video course on growing a startup audience on X with memes, replies and personal posts.

Builds indie alternatives to:Product Hunt

Dagobert Renouf's journey, 2018–20255 milestones · self-reported
  • First product
  • Launch / milestone
  • Started 2018
  1. 2018First product: Co-founded Logology with his wife Lucie
  2. 2021Milestone: Began daily startup memes and build-in-public posts
  3. 2022Launch: Launched his Twitter growth course and the This Indie Life…
  4. 2024Launch: Shut down Logology after five years and launched LaunchDay
  5. 2025Milestone: Went viral globally after selling ad spots on his wedding…

Timeline

  1. 2018 — Co-founded Logology with his wife Lucie.
  2. 2021 — Began daily startup memes and build-in-public posts, growing Logology revenue about 7x year over year.
  3. 2022 — Launched his Twitter growth course and the This Indie Life podcast.
  4. 2024 — Shut down Logology after five years and launched LaunchDay.
  5. 2025 — Went viral globally after selling ad spots on his wedding suit to 26 startups, then joined sponsor Comp AI.

How Dagobert builds

  • Honest, vulnerable posts convert better than viral entertainment.
  • Show up daily: consistency and replies build an audience from zero.
  • Survive first before chasing big ambitions.
  • Pick co-founders you have already been through hard times with.

Learn from Dagobert Renouf

Dagobert Renouf FAQ

Who is Dagobert Renouf?

Dagobert Renouf is a French indie maker from Lille known for startup memes on X, co-founding Logology with his wife and running the LaunchDay launch platform.

What happened to Logology?

Logology was shut down in 2024 after five years; it grew strongly on the back of his Twitter audience but never became large enough to sustain the couple.

Why did Dagobert Renouf go viral in 2025?

He paid for his wedding by selling ad space on his tuxedo to 26 indie startups, a story picked up by media worldwide, and one sponsor then hired him.

Similar indie makers

Ste Dobrescu avatar

Ste Dobrescu

@sterespect France892 followers

Paris designer, CPO and co-founder of book social network Hardcover

Hardcover, LOOT, June

Lenny Rachitsky avatar

Lenny Rachitsky

@lennysan United States449K followers

Former Airbnb product lead behind Lenny's Newsletter and Lenny's Podcast

Lenny's Newsletter, Lenny's Podcast, Lenny's Jobs +1$1M+/yr

Daniel Vassallo avatar

Daniel Vassallo

@dvassallo United States205K followers

Ex-Amazon engineer who popularized the small bets portfolio approach

Small Bets, Userbase, Single Server +1$210K profit in 9 months

Justin Jackson avatar

Justin Jackson

@mijustin Canada38K followers

Co-founder and CEO of Transistor.fm, the bootstrapped 'calm company' for podcast hosting

Transistor.fm, MegaMaker, Marketing for Developers +2

Pat Flynn avatar

Pat Flynn

@PatFlynn United States171K followers

Founder of Smart Passive Income, author of Will It Fly? and Superfans, Pokémon YouTuber

Smart Passive Income, SwitchPod, Deep Pocket Monster

Greg Isenberg avatar

Greg Isenberg

@gregisenberg727K followers

CEO of Late Checkout, host of The Startup Ideas Podcast, creator of Ideabrowser

Late Checkout, Ideabrowser, The Vibe Marketer +3