O
omg.lol
home.omg.lol
Membership service with a fun web address, email forwarding, profile page and small web tools.
AN
Adam Newbold
Maker of omg.lol, the friendly web address, email and profile service
About Adam Newbold
Adam Newbold runs Neatnik, a small digital studio he started in October 2001, and is the person behind omg.lol, a paid membership service that gives people a fun web address, email forwarding, a profile page and a growing set of small web tools such as status updates, pastebin, link pages and weblogs.
omg.lol started from a domain he registered in 2019 for personal use; he turned it into a service anyone could join. Adam builds it himself, unabashedly in PHP on DigitalOcean and Hetzner hardware, with help from a group of volunteer staff, and it has become a popular corner of the small and independent web.
Neatnik is based in Louisville, Kentucky, and also builds custom digital products and services.
Products by Adam Newbold
N
Neatnik
neatnik.net
Studio building custom digital products and services.
Interviews & press
- Adam Newbold
Uses This · Interview · 2026
- Hemispheric Views 041: It's Not Even a Micro-abrasion!
Hemispheric Views · Podcast · 2021
Timeline
- 2001 — Started Neatnik.
- 2019 — Registered the omg.lol domain that became the service.
How Adam builds
- Make the web fun and personal again.
- Keep the tech simple and boring.
- Grow a community of members, not users.
Adam Newbold FAQ
Who makes omg.lol?
omg.lol is made by Adam Newbold through his company Neatnik, with support from volunteer staff.
What does omg.lol offer?
Members get a web address, email forwarding, a profile page and tools like status updates, pastebin and weblogs.
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