Shri Vatz
@shri_vatz India2.8K followers
Chennai ex-Zoho maker building Guidejar in public to $5K MRR, with two small exits
Guidejar, Cold DM, Support Guy$5K MRR
exit story · 2022 · marketing & seo tools
How Shri Vatz Sold Cold DM to XO Capital (2022)
Cold DM was built by Shri Vatz and sold to XO Capital in 2022 for ~90x MRR (self-reported; amount undisclosed).
Key facts
- Buyer
- XO Capital
- Year
- 2022
- Price
- ~90x MRR (self-reported; amount undisclosed)
- Revenue at sale
- —
- Years operated
- 0.3 years
- Channel
- Marketplace
The story of Cold DM
Cold DM was a tool for targeted cold outreach on Twitter, built to help businesses find new customers. It was Shri Vatz's first startup, built in public over about three months.
In November 2022 Shri announced that Cold DM had sold for almost 90 times its monthly revenue. The buyer was XO Capital, Andrew Pierno's company that acquires, grows and sells small online businesses, which called Cold DM its seventh acquisition. The deal went through the micro-startup marketplace Microns and closed within about a week.
Shri later sold a second product, Support Guy, and went on to build Guidejar.
The maker
See the Cold DM product page or Shri Vatz's full profile for everything they have built since.
Other exits by Shri Vatz
by Shri Vatz
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Sources
- newsletter.microns.io — newsletter.microns.io/p/we-finish-our-first-operating-year-with-25-000-in-revenue-1464601
- x.com — x.com/shri_vatz/status/1593607072498663427
- x.com — x.com/AndrewPierno/status/1593616612644397056
- indiepa.ge — indiepa.ge/shri
Facts are taken from the maker's and buyer's public statements and press coverage. Prices and revenue are shown only when publicly stated; self-reported figures are not independently verified.
Keep exploring
Cold DM acquisition FAQ
Who bought Cold DM?
Cold DM was acquired by XO Capital in 2022 from Shri Vatz.
How much did Cold DM sell for?
Cold DM sold for ~90x MRR (self-reported; amount undisclosed), as publicly stated.
How long did it take Cold DM to get acquired?
Cold DM was sold about 0.3 years after launch, through a marketplace (listed on a startup marketplace such as Acquire.com, Flippa or Microns).