Laura Roeder
@lkr United Kingdom32K followers
Founder of Paperbell coaching software; bootstrapped and sold MeetEdgar
Paperbell, MeetEdgar
exit story · 2021 · marketing & seo tools
How Laura Roeder Sold MeetEdgar to SureSwift Capital (2021)
MeetEdgar was built by Laura Roeder and sold to SureSwift Capital in 2021.
Key facts
- Buyer
- SureSwift Capital ↗
- Year
- 2021
- Price
- Undisclosed
- Revenue at sale
- —
- Years operated
- 7 years
- Channel
- Direct sale
Why they sold: After about seven years running MeetEdgar, Roeder wanted to focus fully on her newer company, Paperbell, a software business for coaches.
The story of MeetEdgar
MeetEdgar was a social media scheduling tool founded by Laura Roeder in 2014, best known for automatically recycling evergreen posts. Roeder moved into software from an information-product business teaching social media marketing. She chose to bootstrap MeetEdgar and ran it as a fully remote company.
MeetEdgar's own announcement says the sale to SureSwift Capital closed in winter 2021, and SureSwift announced it publicly on January 19, 2022. SureSwift buys SaaS businesses from independent founders and runs them as part of a portfolio. Terms were not disclosed.
Roeder said she was confident SureSwift's SaaS experience would protect the customer experience, and she moved on to work full-time on Paperbell.
The maker
See the MeetEdgar product page or Laura Roeder's full profile for everything they have built since.
Related exit stories
Same buyer, category or sale channel as MeetEdgar.
Docparser
→ SureSwift Capital · 2018
Moritz Dausinger said his personal situation had changed and the risk grew as the business got bigger, and he had long seen a sale of a small-to-medium SaaS as an ideal outcome.
by Moritz Dausinger
Storemapper
→ SureSwift Capital · 2017
Tyler Tringas wanted to diversify his income away from a single business, lock in a win, and focus full-time on his next project.
by Tyler Tringas
Arvid Kahl has said he was close to burnout and that the founders wanted to diversify, since nearly all of their wealth was tied up in the business.
by Arvid Kahl
Ryan Kulp felt it was time to hand the business to new owners with more resources and skills, having concluded that his team's strength was growing a product from hundreds to a few thousand customers.
by Ryan Kulp
Sources
Facts are taken from the maker's and buyer's public statements and press coverage. Prices and revenue are shown only when publicly stated; self-reported figures are not independently verified.
Keep exploring
MeetEdgar acquisition FAQ
Who bought MeetEdgar?
MeetEdgar was acquired by SureSwift Capital in 2021 from Laura Roeder.
How much did MeetEdgar sell for?
The price was not publicly disclosed.
Why did Laura Roeder sell MeetEdgar?
After about seven years running MeetEdgar, Roeder wanted to focus fully on her newer company, Paperbell, a software business for coaches.
How long did it take MeetEdgar to get acquired?
MeetEdgar was sold about 7 years after launch, through a direct sale (sold directly to a buyer, often a competitor, customer or acquirer that reached out).